I’m sure you’d agree, using Google is easy! Simply type a query in the search bar, and voila, you get a relevant set of results organized and ranked in order. While searching Google is a straightforward task, if you’re looking for something a bit more specific, like a website accepting guest posts on a niche topic, you’ll know that regular keyword searches don’t hit the mark. If you want to get the most out of Google, you can’t rely on basic queries. You need to leverage the power of advanced search operators. Whether you’re a seasoned search professional or have only the most basic Goo ..read more

To help your eCommerce store prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. With Black Friday, Cyber Monday, and the holiday sales season less than six months away, now is the time to start prepping your site’s SEO strategy — so you can give it time to work. Based on our work with dozens of eCommerce sites, we’ve gathered 10 tips you should get started with today to make sure your Black Friday SEO is in fighting shape. Check out the full guide below, or use this list to jump to your favorite: Ask about staf ..read more

Structured data helps search engines better understand your website content. The more context you can give Google, the better it can match your data to a user’s search query. When content is marked up with certain schema.org types and properties, that information is eligible for rich results and other search enhancement features. The benefits of structured data are clear, but there are still several myths and misconceptions that deter users from investing in the advanced SEO practice. This article debunks those myths so that you’ll have a better understanding of what structured data markup is ..read more

Are you looking for the best Nashville SEO services? You’re in the right place. We’ve compiled all the top companies based on unbiased, third-party data. In other words: None of these companies can pay for placement (unlike some other websites ). Let’s dive in. 1. Horton Group For over 20 years, the Horton Group has delivered stunning results in the fields of web design and digital marketing. Thanks to their extensive knowledge, particularly for a localized market, as well as a heavy focus on optimizing search engines, they continue to deliver the best service in the Nashville, TN region. Th ..read more

All businesses, irrespective of their sector, can significantly benefit from digital marketing. It allows you to cost-efficiently reach clients, places your brand in the right circles, and positions your business in the same standing as your peers. Moreover, digital marketing platforms – such as your website or Facebook page – can also double up as your online selling platforms. A recent study by Google concluded that companies that invested in digital marketing report a 6% increase in sales. Those that combined digital and traditional marketing reported an increased 11% in sales. These numbe ..read more

Most people think meta description writing is easy; Describe the page, pepper in some keywords, and keep below 155 characters. While the basics of meta description tags may seem straightforward, there is much more to meta description writing than meets the eye. In today’s post, I’m going to show you exactly how to write the perfect meta description, using my personal fifteen-step process. I’m covering everything from what a meta description is to advanced click-through-rate tactics. If you’re looking for more traffic, more conversions, and, more top-of-page rankings. Then you’ll love the acti ..read more

In case SEOs aren’t busy enough, Google is throwing a triple whammy our way for summer 2021: the long-awaited Core Web Vitals update, plus two core algorithm updates in June and July. In fact, by the time this blog is published, we’ll already be well into part one of our three-part Google update extravaganza. The timing of these updates is likely to cause some confusion (and, for some, even panic). But while you may feel at the mercy of Google’s algorithm, your SEO strategy doesn’t have to be ill-informed. To help you make sense of the potential volatility in organic traffic over the next few ..read more

Schema.org version 13.0 was released on July 7th, 2021. This was the second full release so far this year, but with 11 releases in 2020 we’re expecting more to come! Here is a summary of v13 from schema.org: This release includes improvements proposed via the Pending section, in particular a number of terms proposed by the Bioschemas project, alongside other additions around e-commerce returns policy markup, job postings, and MediaReview markup.” There are quite a few updates to the schema.org vocabulary via the Pending section, but here are the additions that we are most excited about. Pro ..read more

Looking for the best Miami SEO services? You’re in the right place. This list is 100% unbiased, and we haven’t received any payment from these companies. So, strap yourself in and check out the list below: 1. WEBRIS Agency: Bilingual Digital Marketing in Miami, FL The WEBRIS Miami SEO agency is one of the best fully bi-lingual marketing companies offering SEO services in both English and Spanish. They promote white hat SEO services through their website and call upon over 50 years of SEO expert experience. WEBRIS team offers a lot of excellent high-quality SEO campaigns for your Miami b ..read more

Keyword research is the first step to any content writing and copywriting.  However, it can be intimidating to look at the arrays of data associated with keyword research.  What is search volume, what is the price tag shown for each keyword, is the higher the competition the better?  In this guide, we will be giving you a simple overview of all the general stats you can get from any keyword research tools, how to make use of free keyword tools for your keyword research, and how to decide on a keyword following the circumstances of your content marketing effort. Nothing is certa ..read more