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Chris Birt has hit a lot of notes in his career. Ten years ago, after selling his successful advertising and digital marketing firm, Chris Birt worked with a series of international brands to help them fire their traditional agencies and, essentially, “go solo.” The Marine Retail Association of the Americas, Hemisphere Companies, and Viavi under Birt’s supervision successfully executed multiple campaigns without an outside agency. While he is back in charge of a new full-service advertising agency, he continues to put the insights he gained during his time “on the other side” to use. While big ..read more

With continuously improving technologies for processing and analysis, marketing data is only becoming more valuable. And so, we find ourselves in a modern-day gold rush, with an ever-intensifying desire to find new mines. This post explores a modern day El Dorado — the data generated by live events and conferences, which remains largely untapped. (But only after squeezing every last drop out of this gold mining analogy.) Why is Event Data Underutilized? Tapping into event data presents two major challenges. Having the right infrastructure to collect it, and software that extends it to the rest ..read more

Nationally recognized creative director Chris Birt has written a book about generating brand awareness without much advertising. He has also worked tirelessly in the past year on various ventures, “an illusory partnership in health care and a very real new effort in AI,” according to Birt.  I caught up with him to talk about the first edition of his book, which he has since turned into a series of seminars.  Q: What inspired you to write “Awareness Without Advertising”? A: I’ve long believed that advertising is about talk value, yet brands don’t really get that. If you cr ..read more

Pictured above is our campaign for the Greater United Way of the Twin Cities. It was the first break nationally for the organization from the previous campaign that focused on helping hands. We took this business away from Esty and created a campaign based on the things that united instead of divided society. We ran outdoor billboards during football games, above local beauty schools, and even a dog hospital where we stated: “Dog Lovers and Cat Loves United.” This campaign proved to be the most successful capital campaign of the decade for the local United Way and made the cover of the Star ..read more