In the competitive world of healthcare e-commerce, having an exceptional website is no longer enough. To truly stand out and drive targeted traffic, you must master the art of off-page SEO, specifically building quality backlinks. Backlinks act as digital votes of confidence, signaling to search engines that your website is valuable and trustworthy. The more high-quality backlinks you acquire, the higher your chances of ranking well in search results and attracting potential customers. However, not all backlinks are created equal. Low-quality or spammy backlinks can actually harm your online ..read more

It’s no secret that building high-quality backlinks is crucial for search engine optimization (SEO) success. It improves your website’s search engine rankings and drives organic traffic. However, frequently finding new opportunities for link acquisition can be difficult. 52.3% of digital marketers consider link-building to be the most challenging aspect of SEO. That is where broken link-building comes in. Broken link-building is a powerful SEO strategy. It involves identifying broken links on relevant websites and offering your own content as a replacement. By doing so, you help website owner ..read more

For the longest time, Google has held the crown as the go-to search engine for every query that people might have.  Google’s overarching popularity gave birth to search engine optimization, a process by which web owners can compete and rank their pages for a given search query. But with the advent of generative AI and the rise of large language models, will generative engines (GE), like ChatGPT or Gemini, replace search engines as the primary mode of information? In a 19-page research study, six researchers from various universities (Princeton University, Georgia Tech, IIT Delhi, and All ..read more

Marketers and businesses alike have highlighted SEO as an effective tool to drive traffic and conversions to a website.  In hopes of basking in this lucrative opportunity, you may have hired an SEO company or decided to wing SEO yourself. But after months of dedication, you hardly see any improvement in your monthly traffic or SERP ranking.  So, you ask yourself, “Why is my SEO not working?”  Worse, you might have gone to the ultimate conclusion that “SEO doesn’t work for me” or “SEO offers zero value to my company.”  It’s frustrating, I get it. More often than not, SEO no ..read more

Ever since the advent of ChatGPT, generative AI has been sort of a hot and sensitive topic across various industries, and for good reason! Forget the paranoia that artificial intelligence might take over humanity and usher in the age of the Matrix. The most imminent threat of generative AI is automation, putting people’s livelihoods in a vulnerable position. Given humanity’s penchant for wealth and convenience, it’s only natural for big companies to explore the capabilities of AI to serve their bottom line. Part of this campaign is leveraging AI to automate sectors within businesses that coul ..read more

“SEO” and “simple” used in a single sentence might seem oxymoronic, isn’t it? With tons of components and technicality involved, the concept of search engine optimization in itself is not at all simple.  Perhaps it’s the reason why many entrepreneurs feel confused and reluctant to do SEO. According to statistics: Only 69% of businesses actively engage in SEO 19% do not use SEO for their business Meanwhile, 12% are still unsure of SEO. That’s precisely why we created this SEO Made Simple primer for entrepreneurs. To help those who are still on the fence about pursuing SEO for their busi ..read more

The moment you engage in SEO, you resign yourself to a never-ending competition of snagging the top spot on Google SERPs. After all, what’s the point of creating tons of web pages and busting out a plethora of content if nobody gets to see them? It’s no secret that the higher a web page’s SERP position, the more web traffic and, potentially, conversions, it receives. Driven by this perspective, search engine positioning is your best weapon to ensure SERP dominance. I’m guessing right now your head is flooded with some lingering questions, like:  What does search engine positioning reall ..read more

In the ever-evolving world of SEO, monitoring your backlinks is crucial for staying ahead of your competitors and maintaining a high search engine ranking. But did you know that effectively monitoring your backlinks can also save you money? In this guide, we’ll explore the importance of backlink monitoring and how it can help you save a month’s budget in just one year. Are Backlinks Still Important for SEO? On September 25, 2023, Google’s Gary Illyes announced that “Links are not a top 3 Google Search ranking factor“. In my opinion, backlinks are still in the top 3 most important ranking fact ..read more

Search advertising is an umbrella term that encompasses a brand’s SEO and PPC strategy. Of course, one is more long-term than the other, and both can give good results if done correctly. Through search advertising, brands manage to put their product forward as an efficient answer to the user’s query and get traffic to their websites. This traffic is, more often than not, better in terms of quality. But the issue with Pay-Per-Click (PPC) strategies is that sometimes marketers need to learn how to organize their marketing and bidding strategies and their marketing budget. Which means they could ..read more

SEO or search engine optimization is arguably the best organic strategy to promote a business or person through a website. It is a digital marketing approach that enhances a website to effectively get it to the top positions of search engine result pages. It helps increase the website’s traffic and improves brand awareness.  When looking for a particular product or service, the first thing people tend to do is search on the internet through Google or some other search engine. They tend to visit the pages that appear on the top few positions because it gives them more trust in the company ..read more