How does your pay as latina translates as an influencer?
Marketable Millennial Blog
by Influence With Impact Team
2y ago
LATINAS EARN 57 CENTS FOR EVERY DOLLAR NON-HISPANIC WHITE MEN EARN ? and not talking about it continues to propel the wage gap. If you’re Latina, you were probably raised to just be “happy to be here” and be grateful for every opportunity. Keep to yourself, no one needs to know how much you earn. While the intention behind that is very good — protect your energy — what this translates to is…no one needs to know that you’re earning less. Which is why talking about money, negotiating, and all the red flags around pay in the Influencer industry is extremely important for me. While brands and ..read more
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Why the updates don't matter
Marketable Millennial Blog
by Influence With Impact Team
2y ago
IS IT 5 HASHTAGS OR 17??? DO I ONLY POST REELS OR DO PHOTOS STILL WORK??? DO I ENGAGE 30 MINUTES BEFORE POSTING??? WTF ARE BADGES & BONUSES??? YOU CAN SCHEDULE WHAT NOW??? (Yes, this video is satire ?) But really, while I love the fact that Instagram is constantly updating its platform based on consumer trends and behavior — and the valuable resources via @creators coming in DAILY — it doesn’t mean that you need to follow everything detail by detail or shift your entire strategy over one simple update. Treat every update or social media “news” as an additional TOOL for success if it ..read more
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What does impact mean for you?
Marketable Millennial Blog
by Influence With Impact Team
2y ago
Let’s talk about IMPACT for a minute ? It’s a word that means a lot to me yet I feel has been used to much like an empty buzz word lately. So let me tell you the meaning it carries for me, and what I hope you’ll see too. When I started my business I wanted to reclaim ownership of the word “Influencer” away from the negative stigmas and taboos associated with it. I thought: there has to be another way. There has to be an “influence” that transcends just “trendy photos” and actually means something — even if you’re not literally changing the world through advocacy and policy change. ? It’s ..read more
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Celebrate your milestones!
Marketable Millennial Blog
by Influence With Impact Team
2y ago
WE DID THAT ?? just wrapped speaking at an incredible session at @createcultivate’s Small Business Summit: Tools for Dreamers! We talked about everything from finding a niche that honors your story, setting intentional goals, rooting your business in purpose, and laying the foundation for an impactful business. TALK ABOUT LIVING THE DREAM! Thank you to the @brother_creativecenter team for hosting this session & shout out to our fab moderator @valeriefatehi + @mikaela.pabon for being a part of the conversation. IF YOU’RE TAKING THIS AS A SIGN TO DREAM BIGGER GIMME A HECK YEAH ? Check out ..read more
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You can create curated and non-curated content. Here is how!
Marketable Millennial Blog
by Influence With Impact Team
2y ago
WHO CAN RELATE ? I heard this sound and filmed it “for fun,” with no real purpose of using it for much and then as it’s sitting in my drafts it hit me: It reminds me of the two different aesthetics I have between “disappearing” content vs. in-feed hahahaha It’s not intentional, but I find myself using Instagram Stories to sort of “escape” curation and give you whatever version of me is available in real-time. Which sometimes means I’m in my PJs, hair’s a mess without a droplet of makeup, and probably dancing like nobody’s watching. It doesn’t make my more curated feed content any less auth ..read more
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How to contact creator support
Marketable Millennial Blog
by Influence With Impact Team
2y ago
I AM WAY TOO HYPE ABOUT CREATOR SUPPORT ? like, literally jumped out of my seat and yelled haha I’m constantly flooded with “is this broken for you, too” or “how do I fix this” messages, and a better solution is finally here. It’s similar to the one you could access via Facebook Business Manager, except this is now a LIVE chat that’s more accessible for all. It’s just another step in Instagram practicing more transparency and accessibility. Right on! I accessed Creator Support when the pop up came up on my feed, but you can also type: https://www.facebook.com/help/creator/ Have you tried ..read more
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How to respond to brands with care
Marketable Millennial Blog
by Influence With Impact Team
2y ago
YOU KNOW IM SPICY — but I wouldn’t have a positive reputation in this business if I didn’t approach the spicy conversations with care ? What I mean is, I do believe in treating the person on the other side of the e-mail with a little more humanity while standing firm in my worth or point of view. I think of each moment as one where I can educate the brand or their representatives (when an agency is managing the campaign). Not just because you never know where that person is going next or because I’m trying to be some sort of faux “nice,” but because I believe engaging in this dialogue helps ..read more
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How to not overthink your social media numbers
Marketable Millennial Blog
by Influence With Impact Team
2y ago
COME ON, let’s admit that the feeling of your “numbers” being low stings a little ? It’s totally normal. And I’d argue that the icky feeling never truly goes away. We just learn to move past it quicker and more effectively. So what do we do about it? 1️⃣ Instead of letting “one” number or day of results get to you, wait and see patterns over time. Was it just a fluke? Or is it a pattern that you can now better understand and use to adjust your strategy? 2️⃣ Take a big picture look. Do the numbers look “low” to you, but are you still crushing industry standards? Like, 2-3% engagement rate ..read more
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Why investing in yourself is important
Marketable Millennial Blog
by Lissette Calveiro
2y ago
Unpopular opinion: you can basically Google ANYTHING ? But, the difference between people who “Google” or are constantly chasing quick, free answers VS. the people who invest TIME or MONEY into their transformation… is that the people who INVEST see a faster, more sustainable result. Investing in my ongoing education & personal development has helped me become a better Coach, business owner, and sure as heck PERSON. The investment you’re making is not only toward the person you’re hiring, but also yourself. It lights a fire in your heart that ultimately takes you to the next level. And ..read more
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Hi! I'm Lissette (she/they)!
Marketable Millennial Blog
by Lily Nguyen
2y ago
HI MY NAME IS LISSETTE ? AND I’M EXCITED TO MEET YOU! LIKE REALLY EXCITED CAN’T YOU TELL?! (@olivia.steuer captured my essence perfectly here!!) We’ve welcomed new friends into this community recently, so it’s a good time to reintroduce myself. ? I’m a Cubanita (part Ecuatorianita) from Miami that currently lives in NYC ? Virgo sun, Gemini rising, Taurus moon, Jupiter conjunct sun…and an enthusiast of all things “woo woo” ? My career began in the PR agency world in 2012, eventually leading Influencer Marketing for some of the largest agencies & companies in the world ? I started a bl ..read more
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