THE CLAIM ‘What’s In It For Me’ (WIIFMe) seems to have originated in marketing and has been adopted in change management (Prosci 2006) as a mantra for selling change. EVIDENCE But does answering the WIIFMe really get people’s support for change? There is lots of high-quality evidence to suggest that for people to adopt proactive … The post MYTH # 6 Are you WIIFMe or WIIFUs appeared first on EbbnFlow ..read more

THE CLAIM ‘Overcoming resistance to change (RTC)’ was first mentioned by Coch & French in 1948. Since then, OCM has become fixated with RTC with some stating that ‘The natural reaction to change is resistance’ (ADKAR 2010). EVIDENCE ADKAR identify 8 types of RTC which are all individual. Resistance is generally conceived as an inappropriate … The post MYTH # 5 – Resistance – A Barrier To Overcome? appeared first on EbbnFlow ..read more

THE CLAIM Kulber-Ross (1969) claim that people go through specific stages of denial, anger, bargaining, depression, and, acceptance (DABDA model) after the death of a loved one. THE EVIDENCE To support their claim, Kulber-Ross use a collection of case studies taken from conversations with dying patients. This type of evidence is very low down on … The post MYTH # 4 – Change Curve – Doing More Harm Than Good ? appeared first on EbbnFlow ..read more

THE CLAIM From Lewin’s ‘emotional stir up’ to Conner’s ‘orchestrating pain’ there is an axiom in OCM that organisations are ‘canyons of complacency’ (Kotter 2012). THE EVIDENCE But what exactly does a ‘sense of urgency’ mean? Kotter doesn’t seem sure. He states organisations must ‘create a crisis’ (Kotter 2012) but also takes a softer approach … The post MYTH # 3 – Creating a Sense of Urgency – Critical for Change? appeared first on EbbnFlow ..read more

THE CLAIM Rock & Schwartz (2006) seem to be the creators of this claim. They state, ‘change is pain’ – asking people to do things differently creates error signals which induces stress & ‘amygdala hijacks’. THE EVIDENCE Their evidence used physical pain to induce stress. Other studies cited to support the claim use uncertainty & … The post MYTH # 1 – Do our brains hate change ? appeared first on EbbnFlow ..read more

THE CLAIM It is claimed that Kurt Lewin, the ‘father of organisational change’ invented the Unfreeze-Change-ReFreeze theory. From Kotter to ADKAR this theory has become the foundation for popular OCM theories. THE EVIDENCE The source of this claim come from an article published in 1947 (4 months after Lewin’s death) called ‘Frontiers In Group Dynamics’. … The post MYTH # 2 – Unfreeze-Change-Refreeze – Science or Fiction appeared first on EbbnFlow ..read more