NEW TREND OF THE PANDEMIC IN NEW NORMALS “HOME FASHION” The Home Office working model, which we heard from time to time for freelancers until the pandemic, has become a necessity that everyone from 7 to 70 finds themselves in. From students, workers, designers, to middle and senior managers from different sectors, some started to study remotely and some started working remotelyNow, when we wake up in the morning, the question of what to wear while going to work today has been replaced by the question of how I look on the screen. Of course, as in everything else, it created its own fashion. We ..read more

Most of the big companies were already in the digital world, but even smaller companies saw the need for it. They found themselves in the online marketplace. In this context, as we meet the visual needs emerging in the digital world, there became a high demand for photography and video. We have been working intensely since the first day of quarantine. Who is Nurdan Usta? How did you decide to become a photography artist and how did you start your profession? I was born in Istanbul and graduated from Mimar Sinan University, Faculty of Fine Arts, Department of Photography. I am married and we ha ..read more

The demands of our guests are very important for us. In this sense, we see that there is a serious differentiation in the choice of jewelry. In fact, products that can be used in more daily life, complete every hour of the day and can be installed multiple are requested… You always go on the road in pursuit of innovations with your jewelry brand. In this direction, you recently opened a new store in one of Istanbul’s most important shopping malls How has the process developed? I’m in the most exciting detail in my life right now… So much so that when I tell it, when I convey the process we hav ..read more

Building a brand is a delicate matter. We have to take every step consciously. We are proud of our many successful designers in Turkey and we follow really happily to have each but they have to invest more in digital. As The Slash, we have experience and knowledge not only in digital but also in all disciplines. First of all, could you tell us about yourself and your projects? Hello there! I’m Sinan Odak, fashion and tech entrepreneur. I’ve spent most of my life developing new ideas and tech products. I started working at a fairly early age for my career goals. I studied Economics at MEF Unive ..read more

Turkish fashion is changing as we are changing Of course big fashion weeks is a must but isn’t it exciting to see new faces and new details. That’s why I think even this became a cliche but we are a good bridge between east and west. We already have very talented great designers from Turkey, but also our fashion week is an alternative option that makes our hearts beat. I am so excited in every step of being a part my country’s official fashion week. It is not important 1 person or 5 million is watching my runways, If our paths merge with the right ones, this is the biggest gain for me. I’m loo ..read more

Of course big fashion weeks is a must but isn’t it exciting to see new faces and new details. That’s why I think even this became a cliche but we are a good bridge between east and west. We already have very talented great designers from Turkey, but also our fashion week is an alternative option that makes our hearts beat. I am so excited in every step of being a part my country’s official fashion week. It is not important 1 person or 5 million is watching my runways, If our paths merge with the right ones, this is the biggest gain for me. I’m looking forward to enjoy my trip here and see what ..read more

The biggest change has to happen in the fast fashion industry. For a more sustainable world, I think it is essential to adopt a fashion approach that uses resources more carefully and respects the nature. Do your designs contribute to your architectural experience from the past as much as the fashion designer? Could you briefly tell us little bit about yourself? Niyazi Erdoğan The architecture education I have received contributes greatly to my professional life. The detailed solutions I bring to the problems and see events and the design process as a whole are the biggest proof of this. I stu ..read more

Sustainable values, outdoor, athleisure effects, comfortable elegance, as well as theatrical, sparkling images, which we call bling bling, were the basic collection of 20-21. In the past, “high – end” designers used to guide fashion. In the new era, the way of life, the reality we are in, is guiding. Can we get to know you briefly? AHU BARUT I graduated from ITU Chemical Engineering. 17 years ago I began the Turkey representative of the world-famous brand Trend Forecasting firm.At one time, pantone’s Marketing Directorship in Turkey was among my studies.As a result of the trainings I have rece ..read more

You have to constantly smell the air, with clothes, the catwalks, the décor change, the music changes, the light systems change, even the walking attitudes of the models change. When it comes to fashion; I’ve become and I’ve died is the same thing. FERHAN ARAL After studying artistic choreography on fashion show and stage dynamics at the Paris Academie National Des Art, you have choreographed the fashion show of Haute Couture fashion designers in Paris and are one of 9 choreographers in the world who are officially enough to do international business. Can we briefly hear Ferhan Aral’s success ..read more

This period actually showed how much the fashion industry needs to change but no one has put a special price into it, and in the end it has created a great opportunity for everyone, namely designer, manufacturer, consumer, buyers, to take a step towards changing the existing system by joining at once. What does the year 2020, which was a very different and challenging year for the whole world, mean for Dice Kayek? Like any brand, Dice Kayek had a difficult time in 2020. In late 2019, Dice Kayek opened its first store in Saint-Germain-des-Prés, Paris, in this area, one of the world’s most prefe ..read more