Whether you operate in the B2B, DTC, or ecommerce space, one thing is certain—there’s a lot of competition out there, and things are only getting more crowded. Case in point, there are currently 502 email marketing platforms fighting for attention and subscriptions from the same pool of customers. This is how congested the category is: It’s hard to get noticed when you’re in a sea with fish that look like you, taste like you, and sing like you. So, how do you stand out and make target customers take notice when you and multiple others are offering them the same thing? That’s where product di ..read more

Marketing teams spend a great deal of time coming up with strategic approaches to increase engagement and campaign conversion rates. Strategies include digital marketing, omnichannel marketing, direct marketing, social media marketing, integrated marketing, and more. In this article, we will delve into integrated marketing – what it is, why it is important to marketing teams, and how to implement an integrated marketing strategy for your campaigns. What is integrated marketing? Integrated marketing is a strategy that aligns all marketing channels to deliver a consistent message across all cus ..read more

Looking to get your ads seen by the right eyes at the right time? Programmatic advertising can optimize your ad targeting and timing to precision using detailed data and smart algorithms. But how exactly does programmatic advertising work? And how does it differ from traditional display advertising or programmatic media buying? Read on to learn all you need to know about programmatic advertising. What is programmatic advertising? Programmatic advertising, also known as programmatic marketing or programmatic media buying, involves purchasing ad space via software and relying on complex algorit ..read more

Customer segmentation provides brands with critical insights into the specific needs and preferences of different customer groups. A better understanding of customer needs allows you to tailor your customer acquisition strategies to align with the specific preferences of your customer base, resulting in improved customer satisfaction and engagement. So, what is customer segmentation? Let’s dive right in. What is customer segmentation, and why does it matter? Customer segmentation is the process of dividing your audience into categories or segments based on shared characteristics, such as demo ..read more

Although popups have had a bad rap for years, they work—this is probably why you still see them popping up everywhere. When designed with the right message and offer, and triggered at the right time the banners give you a chance to collect leads and generate conversions. On your landing pages, popups help you capture top-of-the-funnel leads with a secondary CTA. You can also use popups to give users a chance to download free resources in exchange for their email address. The banners ensure that you increase your chances of engaging with visitors who land on your page. Want your landing pages ..read more

The past year has been transformative for AI in almost all aspects of marketing and tech—from data analysis to image creation and content generation. AI marketing has become an integral part of the daily workflows of advertising and marketing teams. Search was the next step. Google’s Search Generative Experience (SGE) is the platform’s upgraded search landscape. Unlike traditional SERP results, SGE uses generative AI in search to give users quick and clear overviews of their search queries—so they don’t have to click on individual website links. SGE is Google’s way of optimizing the search re ..read more

Since joining the airSlate family in September 2023, we have focused almost exclusively on product updates to upgrade our platform by offering industry-first solutions that our customers need. We have already launched several new features in the past few months, including text formatting and expert layouts, and are on track to roll out more powerful features in the coming months. Today, we’re happy to announce the launch of the new Carousel Feature. With this update, marketers can add a web carousel to their landing pages in seconds—no custom coding is required. This was a popular feature req ..read more

Google Discovery Ads use a combination of captivating visuals and personalized targeting to generate top-of-funnel demand and drive engagement to your brand. Google Discovery Ads defined With Google Discovery Ads, you can reach potential customers casually browsing on popular Google-owned platforms such as YouTube, Gmail, and the Discover feed. Google Discovery Ads’ image-based format provides a rich and immersive experience, making them stand out in the crowded online landscape. The targeted approach of the ads ensures that they are shown to individuals likely interested in a product or se ..read more

2023 was a landmark year for AI. It started with a red-hot surge in AI advancements leading to subsequent adoption across various sectors, including marketing, media, tech, finance, and healthcare. We saw AI assisting in diagnosing diseases and developing personalized treatment plans. If that wasn’t eye-opening enough, we also witnessed OpenAI’s GPT-4 score of 297 on the bar exam, exceeding the passing score in every US state. On the AI marketing front, the three most significant AI innovations included generative AI, multimodality, and creating video scenes based on descriptive text. You kno ..read more

As you may know, Instapage was recently acquired by airSlate, a leading provider of business productivity and automation solutions. With the acquisition comes exciting opportunities and an unwavering dedication to delivering high-value, easy-to-use product features that help you drive more conversions. We recently launched expert layouts and AI experiments, and today, we are excited to announce two new features that have been frequently requested by our customer community. Text formatting enhancements and an Image Manager. Introducing Superscript, Subscript, and Strikethrough We have just add ..read more