ApproveMe.com is the creator of The Document Signing Experience, an easy-to-use platform that turns your boring documents into a jaw-dropping customer experience. This comprehensive platform evolved from WPESignature, the #1 self-hosted way to get documents signed online using your WordPress website. They’ve also created a contract library with over 100+ ready-to-sign contracts, including agreement templates for creatives, freelancers, photographers and agencies, as well as general agreements for ALL small business owners. The team at ApproveMe.com was experiencing errors and other issues with ..read more

Introduction Lucky Orange events are the best way to keep track of what people are doing on your site. With our upgraded events, you’re in control of what Lucky Orange tracks and how visitors are segmented—giving you full customization of your experience. Removing blind spots from your website experience Every element on your website matters.  Our enhanced events feature allows you to track visitor interactions with anything and everything on your site, or keep it simple by following visits to a specific page. While Lucky Orange provides a great set of events out of the box, the new, supe ..read more

Have you ever dealt with a customer who struggled with technology? What about a customer who purchased the wrong item by mistake? Or maybe just someone who demands a quick response? Providing support to these customers can be extremely difficult — especially when you don’t have all the information. Is your customer support team missing the big picture? Support representatives are often going into a conversation blind. They’re often — unable to see exactly where the customer is struggling and are forced to rely on the customer’s understanding and explanation of the issue. Providing a good solut ..read more

Building a user-friendly and accessible website is key to optimizing your e-commerce shop and improving your business’s online performance. A good website is powerful. There’s no point in having a great ecommerce marketing platform if your website is a let-down.  A user-friendly website can lead to increased conversion rates, longer website visits and much more. Usability testing enables you to embrace all these benefits when it comes to your brand. Here’s how.  What is e-commerce website usability testing? Usability testing is the process of understanding and analyzing the experienc ..read more

Having a good grasp of internal linking is essential if you want your pages to be discoverable on search engines. A lot like backlinks (links from external websites to yours), high-quality internal links will boost your search engine page ranking.  Internal linking can be as simple as linking from one page to another on your site. Good internal linking, though, goes a bit further. Using links effectively is a relatively easy way to boost your site traffic. Let’s start with a brief overview of internal linking. What are internal links? Internal links are any links that navigate from one pa ..read more

As you grow your online store, you’re bound to have all kinds of shoppers troop in. Many of those customers will add goods to their shopping cart but will never complete a purchase. It’s a major problem for e-commerce store owners. The average e-commerce store has a 75.6% cart abandonment rate. Source: SalesCycle This article will look at why your cart abandonment rates are high and how to recover potential sales through email sequences. What is cart abandonment and why does it occur? Shopping cart abandonment refers to when customers visit your online store, put items in their cart but do no ..read more

From the get-go, your website design needs to have aesthetic appeal and should deliver an enjoyable user experience if you want customers to remain engaged. You can’t trade ease of use for a website that looks good or vice versa. You have to excel at both if you want your website to have wide-ranging appeal. Minimalist web design can help you keep your on-screen design elements accessible and allow users an effortless and intuitive navigation experience. Simple doesn’t have to mean boring, and following the principles of minimalist web design will give you a visually appealing website that’s a ..read more

All the time and money you’ve spent developing your website is about to pay off. You’re soon to go live, which is both an exciting and daunting task. Whether this is your first website or one of many, you’ll know it has tons of moving parts to plan for and monitor. Before your website goes public, you need to check and recheck the most minute details. Websites are complex, but it’s mostly the basic mistakes that end up costing you. Your website should run without any glitches, and you need to test it thoroughly before launch. Your web developers need to make sure their code is testable too, so ..read more

Customer insight is vital in leading your business in the right direction. The internet era has allowed businesses to reach a wider market than when they had to rely on face-to-face marketing strategies. With that opportunity came the need to make targeted efforts to reach the right audience and understand them in greater detail so you can serve them better.  However, conducting unorganized or misguided market research won’t do. Long, boring surveys won’t get you the insight you need, let alone the assurance that people will really take them.  Today, market research has to be efficie ..read more

What constitutes a successful e-commerce business? As is the case with everything, there’s no defined answer. While there are many well-known industry best practices of selling online successfully, such as providing excellent customer service and delivering intelligent marketing—in this day and age’s e-commerce market where competition is rife, such practices are a given. What then should businesses do to separate them from the crowd and boost their conversion rates? Cue artificial intelligence, or simply AI. Recent advancements in machine learning and natural language programming have seen AI ..read more