Comfortable, Unique Dental Care From Woodland Hills Best Dentist As one of the most skilled cosmetic dentists in Woodland Hills, Dr. Susan Fredericks of Southern Cal Smiles is committed to providing high-quality care that helps patients achieve their smile goals. Dr. Fredericks has helped countless patients in the Woodland Hills community transform their damaged teeth into flawless, healthy smiles. With over 40 years of dental experience, Dr. Fredericks is committed to providing the best dental care possible while ensuring each patient feels comfortable in the dental chair.  She uses her ..read more

Content is king, but only if it gets links — the challenge should be familiar. You have the most comprehensive, best-written, best-illustrated page on dental implants in your city, but you’re getting outranked by the practice with the five-year-old website. What’s the deal? It can be a variety of things, but the bottom line is that the most powerful tools in the SEO arsenal to turn that around are backlinks. Nothing will move the dial most effectively like relevant, high-quality backlinks. Yet, earning high-quality backlinks to dental websites is notoriously hard. Most dental sites don’t have ..read more

A major part of local SEO involves making sure a client’s listings are fully optimized, especially the most important listing, the Google Business Listing.  A unique trait of Google Listings is that they’re notoriously difficult to get rid of. Hitting a delete button isn’t enough– they have to be merged with another identical listing.  When a new client, Dr. Vu Kong joined our team, I immediately noticed that he had duplicate Google listings, and suggested that we merge them. Little did I know, this would become arguably the most stressful experience I’ve had with a client in years.  When Merg ..read more

John McAlpin, “SEO Checklist to the Perfect Location Page“ Remember the old days, when ranking for different localities came down to keyword stuffing? No longer, writes John McAlpin. Google has changed quite a bit over the years, with location playing a greater role than ever and new systems of knowing exactly where your business is and which customers it can service best. John shares 10 factors that make the difference when it comes to ranking a location page. Britney Muller, “How to Target Featured Snippet Opportunities“ Granted, Google is changing the way feature ..read more

“Google Rewards Reputable Reporting, Not Left-Wing Politics“ Remember the June algorithm update? There’s more consensus around the idea that it specifically targeted ‘fake news’ or, more specifically, the reliability of news sources. The Economist covers a statistical study on how Google’s algorithm measures and weighs these different sources, and whether the algorithm has a bias in one political direction or another. It turns out that, no, Google is not biased. The source is simply more likely to be weighed against if it’s radical, whatever the direction of that radicality. Mega ..read more

Jerry Useem, “Power Causes Brain Damage“ “Which gives a neurological basis to what Keltner has termed the “power paradox”: Once we have power, we lose some of the capacities we needed to gain it in the first place. That loss in capacity has been demonstrated in various creative ways. A 2006 study asked participants to draw the letter E on their forehead for others to view—a task that requires seeing yourself from an observer’s vantage point. Those feeling powerful were three times more likely to draw the E the right way to themselves—and backwards to everyone else (which calls to mind ..read more

Marketing is a strong career path. A glance at the BLS data shows how lucrative success in this industry can be. Click to expand. Getting a job in marketing isn’t difficult. Demand for entry-level associates is high and growing, whether it’s at an agency, corporate in-house, or at a start-up. Even if your starting salary is not what you expected, there’s a lot of potential for growth and the cognitive flexibility is attractive. Yet, for many young marketers, there seems to be a point where you either “make it” or you don’t. This obstacle can be frustrating because it leaves you wonder ..read more

Liz Pelly, “Big Mood Machine“ How does Spotify analyze data collection and algorithms to gain insight on your mood? How does it use it — how are our emotions affected? And, is this data being used and/or sold to deliver ads? Liz Pelly takes us through a backroom world of the advanced data analytics and science that Spotify uses to personalize your music and podcasts, choose what it’s selling to you, and maybe even change how you feel. I see the cost/benefit analysis more optimistically, in that this technology does benefit us and we need to go through the process of exploration, change ..read more