ADA Website Compliance Q&A Part 1
Prestige Marketing Advisors
by John Parrish
2y ago
ADA Website Compliance is still one of the most important things a business needs to worry about and take control of in 2022. Even with everyone still coming out of the COVID Crisis, ADA Website Compliance keeps you out of trouble with the courts while making your site SEO friendly. Here are some common questions we get asked when discussing ADA Compliance with prospective clients. 1.) Why do I need to worry about the ADA for a website? You need to worry about being ADA compliant for 2 very important reasons. One is to keep your business out of trouble for violating federal guidelines The seco ..read more
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Paralysis by Data Analysis
Prestige Marketing Advisors
by John Parrish
2y ago
In 2021 we are being overrun with data and data companies. You can buy IP targeted lists of 27 year olds who can get dental insurance at work but have chosen not to. You also can monitor every aspect of that group who saw an ad. While data is great, more often than not we hear business owners tell us it’s confusing. They also have no idea how it helps their business. Unfortunately the digital marketing space is full of companies all too happy to shove a report in their clients’ faces. Then explain nothing, leave an invoice and say “you’re welcome.” Data and reports are great but if not properl ..read more
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ADA Website Compliance Q&A Part 1
Prestige Marketing Advisors
by John Parrish
3y ago
ADA Website Compliance is still one of the most important things a business needs to worry about and take control of in 2021. Even with everyone still coming out of the COVID Crisis, ADA Website Compliance keeps you out of trouble with the courts while making your site SEO friendly. Here are some common questions we get asked when discussing ADA Compliance with prospective clients. 1.) Why do I need to worry about the ADA for a website? You need to worry about being ADA compliant for 2 very important reasons. One is to keep your business out of trouble for violating federal guidelines The seco ..read more
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PPC in 2021 And How It’s Changing
Prestige Marketing Advisors
by John Parrish
3y ago
Pay Per Click (PPC) marketing has been around in the digital works since almost the beginning of time, when Google came into existence and changed all of our lives forever. By far the most common type of PPC marketing was Search Engine Marketing (SEM) where marketers can buy ads at the top of search engine results pages that match the keyword or phrase someone searched. As with the rest of digital marketing this practice has evolved considerably and here are some of the top 3 things we’ve sen so far this year and will continue to see into the future. Buying PPC Audiences not Words As more and ..read more
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ADA Web Compliance Isn’t Going Away
Prestige Marketing Advisors
by John Parrish
3y ago
As we mentioned on our page about our SEO services ADA compliance is something that has been a growing issue and something that web developers and owners of websites have to come to terms with. A couple of quick refreshers if you haven’t seen our other blog posts about ADA Compliance. What is ADA Compliance for Websites This refers to the process of making your website accessible for people with certain disabilities covered under federal law. The rules laid out to be considered compliant have to do with some of the following things: Making sure the text is readable compared to the ba ..read more
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The Importance of Content: A Blog’s Purpose
Prestige Marketing Advisors
by John Parrish
3y ago
In the ever-changing world of SEO one thing remains very consistent. As it is in real estate, there are three things you must take into account: content, content, content. In the old days (2012 in the digital marketing world) the black hats could try to get away with keyword stuffing (see below on some great articles about these practices) and you could find your way to the top of a Google results page. However after Google inevitably caught up, there was hell to pay for those that did not pay attention. Sites disappeared, were de-indexed, SEO shops even had to shut down. The sites and ma ..read more
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ADA Compliance and the future of SEO
Prestige Marketing Advisors
by John Parrish
3y ago
Recently you might have heard about “ADA Compliance” within the digital space. What is that, you have probably asked. For starters ADA refers to the American’s with Disabilities Act. It was enacted in 1990 to prevent people with disabilities from being discriminated in all aspects of public life.  This includes ramps at entrances of buildings, accessibility for the hearing impaired, etc. Lately this has started to cause a stir in regards to people’s websites. The landmark legal case was GIl vs Winn-Dixie Stores when a man sued Winn-Dixie Stores because he was not able to navigate the ..read more
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Mobile Advertising in 2020
Prestige Marketing Advisors
by John Parrish
3y ago
Almost everyone reading this owns a cell phone, and there is a rather large probability that you are reading it on that phone. According to a recent study 77% of people in the US own a smartphone which has more than doubled in the last 8 years (35% in 2011). While these devices have taken over the world, and many of our lives, something else in the world of mobile advertising has begun happening too. It comes as no surprise that advertising strategy tends to follow consumer behavior. So as the ownership of smartphones has exploded the mobile advertising phenomenon has grown right alo ..read more
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Web Design
Prestige Marketing Advisors
by John Parrish
3y ago
There are some very static principles when it comes to web design and we adhere to all of them. We did an entire series earlier this year regarding web design and not a whole lot has changed since then. So when we look ahead to strategies for web design in 2020 there are some nuances that come into play. ADA Compliance ADA compliance from an SEO perspective is becoming much more of an important component of web design. Since the search engines are going to start viewing ADA compliant guidelines as best practices you will need a partner who can stay in front of the changes and updates to these ..read more
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ADA Web Compliance Needed More Than Ever in 2020
Prestige Marketing Advisors
by John Parrish
3y ago
As we mentioned on our page about our SEO services ADA compliance is something that has been a growing issue and something that web developers and owners of websites have to come to terms with. A couple of quick refreshers if you haven’t seen our other blog posts about ADA Compliance. What is ADA Compliance for Websites This refers to the process of making your website accessible for people with certain disabilities covered under federal law. The rules laid out to be considered compliant have to do with some of the following things: Making sure the text is readable compared to the ba ..read more
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