VALUE PROPOSITIONS6 Types of Value Proposition Every Business Must Have Most businesses I work with start by thinking they only need one value proposition. That's it. In today's highly competitive business landscape though, standing out and delivering unique value is critical to success. A well-crafted value proposition is key to achieving this, as it resonates […] The post 6 Value Propositions Every Business Must Have appeared first on ..read more

WORKSHOP FACILITATORMaximise Your 2024 Strategy Planning Workshop By Using An Expert Facilitator In the fast-paced world of business, staying ahead of the curve is vital for success. As a senior leader, you understand the importance of strategic planning to drive your organisation forward. However, have you considered the benefits of bringing in an external facilitator […] The post Maximise Your 2024 Strategy Planning Workshop By Using An Expert Facilitator appeared first on ..read more

Essential Templates to Boss Your 2023 Marketing Planning We’re at a point in the year where many of us are actively focusing on our 2023 marketing planning. Yet, never before have we faced such seismically changing conditions - both looking at the historic contexts upon which to base our plans, and moving forward in terms […] The post Essential Templates to Boss Your 2023 Marketing Planning appeared first on ..read more

Coping With Uncertainty In Planning Coping with uncertainty in planning has never been as relevant and necessary for marketers as it is now. Between the coronavirus pandemic, political chaos in the US, and the UK’s final departure from the European Union, events are creating a perfect storm of upheaval and turmoil that's affecting markets and […] The post Coping With Uncertainty In Planning appeared first on ..read more

Customer Journey Map Template The 'customer journey' is the process through which a prospect or customer interacts and engages with a company in order to purchase a product or service. For modern marketers, having a clear picture of how a potential customer is likely to think and behave along their customer journey is essential. The […] The post Customer Journey Map Template appeared first on ..read more

Marketing Plan Template Marketing is fundamental to any business. It's how you let people know about the product or service that you're trying to sell, and then convince them that it will be of enough value that they'll part with their hard earned cash. Effective marketing though takes consideration and planning. You need to really […] The post Marketing Plan Template appeared first on ..read more

One Page Persona Template A persona, (also commonly referred to as an 'audience persona', 'user persona', 'customer persona', or 'buyer persona') is a fictional character created to represent a user or customer type who might use a website, product, or brand in a similar way. A persona builds a picture, or ‘personification’, of a typical […] The post Persona Template appeared first on ..read more

One Page Creative Brief Template In my previous post How To Write A Killer Creative Brief, I provided some guiding principles on how to approach crafting briefs for creative teams and agencies to make them more focused, insightful, and geared to delivering highly effective and cut-through assets, campaigns, and programs. However, pulling all this together […] The post One Page Creative Brief Template appeared first on ..read more

Setting EffectiveMarketing Goals Setting effective marketing goals is a precursor to any successful marketing plan and program. Having considered what it is that you're looking to accomplish with your marketing, and what outcomes you're aiming to achieve, enables you and your team to define strategies and tactics that are more aligned to meeting these ends. Yet, […] The post Setting Effective Marketing Goals appeared first on ..read more

Marketing Plan Definition –What Is A Marketing Plan? What Is A Marketing Plan?Marketing Plan Definition: A marketing plan is a document that outlines the marketing strategies, tactics and activities that a business intends to employ to support either a brand or product. It reflects the implementation and control of the marketing elements of a business, […] The post Marketing Plan Definition – What Is A Marketing Plan? appeared first on ..read more