To make good on my promise to publish the Brand Names Report in February, I’m posting this today (Leap Day!) with a link to download the full report. I’ll return to this post soon and provide more detail. Today marks the publication of my inaugural Brand Names Report. The idea for this report came from […] The post The Brand Names Report appeared first on How Brands Are Built ..read more

This article was written with the assistance of AI. It has been edited and fact-checked by humans. 2023 was a rollercoaster in the world of branding, marketing, and design—a year that saw giants stumble and new trends emerge, shaping the branding landscape in unexpected ways. As we reflect on the past year, here are nine […] The post Nine pieces of big branding news from 2023 appeared first on How Brands Are Built ..read more

Well, 2023 went by in a flash, didn’t it? Seems like just yesterday I was creating goofy animated Hanukkah and Christmas graphics for Instagram. Before the ball drops in Times Square, let’s review some of the top content from this year. Looking at the analytics, here’s what’s rising to the top.   Top 5 posts […] The post Our top five posts of 2023 appeared first on How Brands Are Built ..read more

Emmanuel Probst is Global Lead: Brand Thought-Leadership at Ipsos. He is also adjunct faculty at UCLA, where he teaches a course that provides “a comprehensive and practical approach to conducting relevant, useful marketing and advertising research.” In early 2023, Emmanuel published Assemblage, which Kirkus Reviews calls “a comprehensive look at the nature and practice of […] The post Q&A with Dr. Emmanuel Probst, author of Assemblage appeared first on How Brands Are Built ..read more

This post is sponsored by SignalHire. Explore the transformative power of brand purpose, where businesses merge profit with environmental and social responsibility for lasting impact. In the vast landscape of the business world, traditional brands stand as static billboards, declaring their message loud and proud. Though eye-catching, these billboards are unchanging landmarks in a world in […] The post The impact of brand purpose: incorporating social and environmental responsibility appeared first on How Brands Are Built ..read more

To build and market your brand, you must make a series of small decisions—from names, to features, to furniture—that add up to send an overarching signal to customers. While some decisions may seem inconsequential, ask yourself how they contribute to the signal your brand sends. The post Your brand is a signal appeared first on How Brands Are Built ..read more

You’ve got the brand. You’ve got the logo. And you’ve got the website. But do you know how to launch a brand? It’s time to make some noise with a well-executed brand launch. You may be asking: What are the best practices for launching a brand? What could go wrong, and how can I mitigate […] The post How to launch a brand, from planning to execution appeared first on How Brands Are Built ..read more

With so many marketing books on Amazon (and elsewhere), it’s hard to know what’s essential, what’s good, and what’s garbage. That’s why I was happy to get some recommendations recently from someone whose marketing expertise I respect: Mark Ritson. Ritson teaches Marketing Week’s Mini MBA in Marketing, which I recently completed. If you don’t know him, he’s […] The post Five marketing books recommended by Mark Ritson appeared first on How Brands Are Built ..read more

This article was written with the assistance of AI. It has been edited and fact-checked by humans. Logo design is a crucial element in establishing a brand’s identity and communicating its values. Skillfully crafted logos can convey professionalism, trustworthiness, and quality, and they have the power to make a lasting impact on consumers. Throughout history, […] The post The best logo designers of all time appeared first on How Brands Are Built ..read more

Who needs another list of the best branding books? Every year, it seems, dozens of new branding books are published. So many, one could be forgiven for wondering whether there’s really anything new to write on the subject! But then, every now and again, a book like How Brands Grow (2010) makes a huge impact, […] The post Best branding books to look for in 2023 appeared first on How Brands Are Built ..read more