As a crucial component of any organisation, your tech stack deserves the same attention as your RevOps strategy. It’s how you will be able to scale your GTM initiatives. Today’s revenue engine is powered by a mix of RevOps and function-specific technologies. To increase revenue opportunities, these tools should work together to facilitate the entire revenue cycle from lead generation to... Source ..read more

In today’s business landscape, it’s more important than ever to have a lean tech stack. With so many software applications available on the market, it can be tempting to try and integrate as many as possible into your business. However, more often than not, this leads to disconnected and disjointed tools, making it difficult for revenue-critical employees to collaborate. A single platform designed... Source ..read more

In business, every drop of revenue counts. However, every quarter thousands of pounds could be slowly leaking out of your business. The culprit…breakdowns across your revenue processes resulting in revenue leak. There are many ways a business can be losing money- such as bad data & too many spreadsheets, deal slippage, miss aligned processes, team silos and inaccurate customer information… Source ..read more

It’s no secret – the economic downturn has arrived. Leaders across industries are feeling the effects. Sales cycles are slowing, pipeline is slipping into future quarters, and companies are reducing customer acquisition spend. While many organisations are focused on cutting costs, there’s less attention spent on accelerating alignment and driving business growth. The first step is to build a... Source ..read more

Before converting to Zymplify, Kristie Perrotte, Managing Director and Founder of Thrive Marketing Communications Agency, was looking for a tool that would revitalise their clients’ extensive databases of cold data. And the results speak for themselves, in Q1 2021 despite the challenges of a global pandemic, Thrive delivered 15,126 leads to their clients and with the help of Zymplify’s reveal tools, completely transformed a clients’ cold data list of 500 contacts growing it to an incredible database of 12,000 leads, while they also achieved a 45% click through rate for one of their client ..read more

In Marketing 101, and all business classes I suspect,  we are first taught the importance of being both efficient and effective. Working efficiently means doing things right, whereas working effectively means doing the right thing. And doesn’t everyone want to do the right things the right way? Since working towards our business goals relies largely on executing marketing strategies efficiently and effectively, how do marketing leaders ensure that this is the case? With data. More specifically, access to quality data at volume. The explosion of the amount of accessible data over the past ..read more

The purpose of a multi-channel marketing campaign is to use offline and digital marketing tactics to target and engage with your buyer persona with the ultimate goal of increasing the bottom line. Challenge accepted. Whether your goal is brand awareness, customer acquisition, or customer retention, creating a great multi-channel marketing campaign is what we marketers live for. Delving into researching your customer, crafting engaging copy, designing graphics that catch the eye or stop the dreaded scroll, mapping the journey, and finally monitoring the analytics for every interaction, all for ..read more

Successful sales outreach is heavily dependent on choosing to contact the right person at the right time with a message that is personalised to their pain points or goals. In 2021, Sales Hacker reported that 80% of B2B businesses are already employing buyer intent data and 16% had plans to introduce intent data into their sales strategy. So how do businesses gain a competitive advantage? The secret to successful sales outreach is Surge.  What is Surge? Surge enables B2B businesses to prioritise prospects exhibiting high levels of intent through stronger intent signals like website visits ..read more

Locating the person most likely to buy your product or service at a specific time can be a tricky but always worthwhile endeavour. Pitching a carefully crafted marketing message or sales communication to the right individuals can turn high engagement rates to sales – fast.  In How to Find your Ideal Customer we will look at:   What is an Ideal Customer. Why it’s important to find them.  Defining your Ideal Customer Profile. Finding your Ideal Customer. If you're struggling to turn engagement rates, website traffic, and sales outreach into tangible deals then find out more abou ..read more

It is no secret that today’s buyers are out there looking for the best deals long before they decide to engage with a brand. They are more informed than ever before about the available options, they know what they want and they know how much they are willing to pay for such a solution. Their research however doesn’t only arm them with valuable information. Data on their digital activities can give your business valuable insight into the buying process and let you analyse the success of your strategy at every stage of the buyer journey.  Here are just some of the key reporting metrics ever ..read more