LimeTray's Restaurant Management & Marketing Blog
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A blog that cover all aspects of restaurant management & marketing. Learn how can you tackle difficulties & take your restaurant business online. LimeTray's blog is for everyone who is interested in the Food and Beverage Community. Subscribe to the blog to get notified.
LimeTray's Restaurant Management & Marketing Blog
3y ago
The food and beverage industry is constantly changing and the Covid has forced businesses to make these changes quickly. Customer preferences have skewed towards online ordering and rightly so with people exercising more caution during the pandemic.
The global health crisis has forced people to opt for contactless delivery and dining out has become a thing of the past. And this is just why cloud kitchens are so appealing. Setting up, creating a delivery network, marketing- the entire process is much simpler than setting up a brick-and-mortar restaurant. Moreover, cloud kitchens see much higher ..read more
LimeTray's Restaurant Management & Marketing Blog
3y ago
The importance of restaurant software has been increasing by leaps and bounds every year. With the influence of automation and the growth of online ordering, restaurant software plays a huge role in practically all the core functions of a successful business in the food and beverage industry today. All the way from order processing to acquiring new customers, the job is made much easier with the right kind of software.
Software used by restaurants and cafes all over the world can be divided into two main categories: guest-facing software and back-of-house software. The former is any kind ..read more
LimeTray's Restaurant Management & Marketing Blog
3y ago
Online food delivery has been a gamechanger in the restaurant industry. With the entry of giants such as Zomato and Swiggy, online ordering has had phenomenal growth. Gone are the days of ringing up your favourite pizza place or Chinese restaurant to place an order. Today, food delivery is all about real-time order tracking, stellar reviews, and a seamless customer experience. The coronavirus pandemic has further highlighted the role played by food delivery. Naturally, online ordering is a profitable business model today and has given the industry a whole new makeover.
In this article, w ..read more
LimeTray's Restaurant Management & Marketing Blog
3y ago
With the advent of the pandemic, more and more restaurants have been looking for more feasible business models such as cloud kitchens. Government restrictions on in-house dining, steep rental costs, and high utility bills together make this business model extremely appealing.
Ghost Kitchens, often referred to as Cloud Kitchens or Virtual Restaurants are essentially restaurant establishments that don’t offer a seating area to customers. Instead, they serve as basic kitchens for restaurants that focus on prepping food and beverages to send out to customers. All orders are received online e ..read more
LimeTray's Restaurant Management & Marketing Blog
3y ago
When setting up a new restaurant, we’re confronted with tons of decisions to make. The layout of the restaurant, ambiance, cuisine, branding, and marketing are all important factors that usually come to mind first, but an integral part of a successful restaurant is an effective POS system.
And when it comes to picking a restaurant POS system, you have to choose from cloud POS systems and traditional POS systems. This, in turn, would mean a considerable investment that will serve your restaurant for a long time. Naturally, it’s essential that you make the right choice.
In this article, we’re go ..read more
LimeTray's Restaurant Management & Marketing Blog
3y ago
The restaurant industry is an extremely competitive space. A quick scroll through a Swiggy or a Zomato tells you exactly what you’re dealing with. With so many restaurants to compete with, your promotion game must be on point at all times.
In this article, we’re going to cover 5 foolproof ways that you can adopt to promote your restaurant in 2021.
Let’s dive in!
Hosting Events
With hectic schedules and the stresses of work, millennials today look forward to unwinding over the weekends while catching up with friends at brunch or over a couple of drinks. One way to take these experiences up a no ..read more
LimeTray's Restaurant Management & Marketing Blog
3y ago
Covid has brought out the unprecedented times in front of us. Every industry around the world has been affected due to it, restaurants a bit more. The restaurant industry has tried to cope with their operations, financials, changing consumer behavior, and value offerings in real-time to survive the situation. The significant facilitator for this transition is technology. Unfortunately, restaurants that failed to build up or sustain their digital infrastructure as soon as the pandemic hit had a far lesser chance of survival than the ones leveraging technology.
If we talk about the digita ..read more
LimeTray's Restaurant Management & Marketing Blog
3y ago
Families have started to eat out more. Eating out still remains a top choice for families on holidays / weekends.
This trend has important ramifications on restaurant owners and managers. Whether you operate a traditional fast food restaurant, fast casual restaurant, or sit-down restaurant, you need to be aware of the changing demographics of diners. No longer are restaurant customers limited to singles, newlyweds, or empty-nesters. Restaurants now see more children than ever before. And this trend will only continue to grow.
Here are a few ideas for restaurant managers to create a kid-friend ..read more
LimeTray's Restaurant Management & Marketing Blog
3y ago
In the last few years, there has been a huge rise in online ordering. As social distancing becomes the norm, customers all over the world have switched to getting their food delivered straight to them instead of dining out. Today, restaurants need an effective system that lets them track orders easily while storing useful customer data too. The right kind of technology can make it much simpler to run your restaurant. And this is where restaurant management systems come into play.
A restaurant management system essentially helps you streamline various business operations. More than just a ..read more
LimeTray's Restaurant Management & Marketing Blog
3y ago
Online marketing is paramount for any business today. Before a customer even walks into your restaurant, he or she has already checked out your menu online, scrolled through multiple reviews, and glanced at ratings as well. Given the ever-increasing screen time of people all across the world, you need to engage in effective online marketing constantly if you want to keep bringing in new customers.
In this article, we’re going to cover 8 foolproof online marketing strategies that can boost your restaurant’s online presence and increase traction.
User-Friendly Website
It’s 2021. People use ..read more