Michelle Shulman is the owner of La Belle Cake Company and the founder of La Belle Academy. Michelle’s cake creations have won multiple awards and she has demonstrated cake decorating at the Ideal Home Show and the Cake and Bake Show. Her previous clients include numerous celebrities as well as royalty.  Her work has featured on TV including Channel 4 […] The post Social Bee Podcast Episode 53 – On Air Coaching Call with Michelle – La Belle Cake Company appeared first on SocialBeeNI ..read more

If we met at a local networking event,  how would you describe what you do in your business? When I see articles and interviews that use jargon and technical terms that apply to the person’s own field of expertise,  my heart sinks.   If you are trying to attract your ideal client to your business,  what […] The post How the curse of knowledge is holding back your marketing appeared first on SocialBeeNI ..read more

This week on the podcast, we have two firsts: my first male guest- the wonderful Nigel McPolin of eTimes2 – an employee engagement brand,  and my first on-air coaching call. Nigel is a member of my Social Bee Academy and wanted to ask for help with building his email list, how to look at using […] The post Social Bee Podcast Ep 35 – On Air Coaching Call with Nigel McPolin – email marketing appeared first on SocialBeeNI ..read more

Social Bee Podcast Episode 28 –  Solo – why do you need email marketing in your small business? Why do you need email marketing in your business?  Let’s go back to basics and look at what email marketing is.    I still get emails from people from entrepreneurs where they are emailing me directly from […] The post Social Bee Podcast Episode 28 – SOLO – why you need email marketing for your small business appeared first on SocialBeeNI ..read more

One of the cornerstones of building a business online is email marketing.   I spend a lot of time building up my email list with freebies, webinars,  optins, challenges and more…but how often should you be emailing those people? Firstly – why did someone sign up for your email list? Hopefully its because you are delivering […] The post How to start writing out to your email list consistently appeared first on SocialBeeNI ..read more

  In this solo episode, I talk about how to plan your way ahead for 2018.  Starting with a review of your efforts in 2017 and how important it is to look at your analytics. Then looking at what you actually enjoyed most about your business in the past year, and where your revenue came […] The post Social Bee Podcast Episode 12 – Planning for 2018 appeared first on SocialBeeNI ..read more

introduction to Email Marketing In my Facebook group recently, we had a conversation about emails which went something like this: I have emailed 35 people I met at a conference last week – is there any way to hide the email addresses from the other readers? If you are using an email service provider,no one can see the other email […] The post Why every entrepreneur needs email marketing appeared first on SocialBeeNI ..read more

In this world of Facebook, Twitter, LinkedIn, podcasting, you may wonder do we still need email.    Well,  I think because the noise level,  volume and SPEED of social media interactions,  your email list is actually getting to be more important.   Why is email marketing important? You are reaching straight into someone’s inbox.  The […] The post Why do I need email marketing? appeared first on SocialBeeNI ..read more

Email Marketing – An effective, low cost method of promoting your business. Are you wondering if email marketing can boost your business? Do you want to know the benefits of email marketing? Email marketing is sometimes overlooked by entrepreneurs and small businesses. It shouldn’t be, especially where marketing budgets are tight. One of the most […] The post appeared first on SocialBeeNI ..read more