Ely Delaney is an Automated Systems Strategist and the co-founder of Purple Knight Marketing, an education company designed to help entrepreneurs go from surviving to thriving in any economy. He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits” With a passion for connecting people, his best selling training course “Networking Like A Rockstar” has over 1350 students registered globally. Ely helps speakers, authors, and coaches automate their follow up to grow their business without having to have an MBA from MIT. He’s the guy to help you build a 24/7 autom ..read more

This is the time of the year when there tends to be a heightened sense of humanity, spirituality, and morality in the air. Business slows down, and we start to think about something more than ourselves while being thrown into the mix of chaos, hustle, and short emotional fuses. Now, I don't want to go all holier than thou on you because I am as flawed of a human as anyone else, but it's good to take a breath and inventory how we may be different people in different circumstances. If you search Google (it has to be true because it's on the internet), an article states, “While 94.6% of people ..read more

It's that time of the year when business starts to wind down, and people are looking forward to the holidays. Not in the marketing business. This is the busiest part of the year, prepping our clients for new business in 2024. We're tweaking our brands and checking it twice, revamping websites, and optimizing systems with the latest tech. Since people are more aware of those transactional tactics, there has been increased interest in open, non-transactional, authentic, cooperative conversations. The key to making that happen is trust. Building trust is a process, and that is what our clients ..read more

I've heard it said that to succeed in business, you must master business tools. Some businesses make do with what they can afford, while others highly invest in cutting-edge technologies. With the advent of AI, companies hope that data can be gathered, processed, analyzed, and implemented faster and at a lower expense by a computer instead of people. At some point (unless you sell via a computer and e-commerce), people need to communicate with people to generate and close sales. So then, does it make sense to try to master people and then tools? Relationship Marketing may mean something ..read more

Dog daycares have to vet their potential customers before they can become customers. First, they are required to have the right vaccinations to prevent doggie flu, kennel cough, and more. Next, they have to pass a temperament test. They put your dog in the play area with one to two other dogs that have been singled out because they play well and understand the boundaries of play. If your dog passes, then they can join a large group and are monitored to make sure they are not too timid or aggressive. Is that something you could or should do with your business? Adding people to your email list ..read more

The phrase, “can't see the forest for the trees,” means that someone is so focused on small details or individual parts of a situation that they fail to see or understand the larger picture or the overall context. In other words, it suggests that a person is too preoccupied with minor, irrelevant, or unimportant aspects of a situation and, as a result, misses the broader and more critical perspective. But in the case of marketing, you want people to see your tree in the forest of cold calls, unwanted direct outreach messages, and random targeted pixel ads. Content marketing is a strategic ap ..read more

If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic is coming from. This includes organic search (Google searches), direct (typing or clicking a URL), referral (link from another website), organic social (multiple social media sites), and something called unassigned (catch-all for all others). I have seen customers and clients who p ..read more

I'm currently listening to an audiobook Marketing 5.0 by Philip Kotler. It's part of a series that I have been following (3.0, 4.0). 5.0 explores marketing in the post-pandemic world. 4.0 was the explosion of virtual technologies caused by remote work, social distancing, and more. Kotler believes our new Digital World has evolved with traditional marketing techniques taking giant leaps in technology and adaptation. In Marketing 5.0, he says that our new marketing paradigm includes human-mimicking technologies like artificial intelligence, augmented reality, natural language processing, roboti ..read more

Win-win partnership strategy concept. Businessman draw win-win scheme with handshake partnership agreement. Have you ever watched the movie “A Christmas Story”? There is a scene where Ralphie is helping his dad change a tire for the first time. He was holding the lug nuts in the hubcap, and his dad's hand hits the hubcap, sending the hardware flying through the air, glistening in the lights of the passing cars and into a snowbank. Then, Ralphie releases an F-Bomb. All my passwords were gone. Instead of deleting the subcategory, I trashed the whole database. I had that Ralphie (Oh Fudge) mom ..read more

In my last post, I talked about how segmenting your audience can help your business communications but how it can often look like a junk drawer. I also stated that I was in search of answers. So, I wanted to follow up and share with you what I have learned and discovered. It may have taken you years to get your list in the shape it's in, and we all tend to look at updating your contacts as unproductive and tedious work. I can assure you that there is a lot of dead weight that hinders you from maximizing communications. If you have segmented your lists before, it kind of creates a box. It make ..read more