In the fast-paced world of wedding coordination, advanced wedding planning is your secret weapon. Your clients deserve a wedding that’s more than just an event; it should be a flawlessly executed celebration of their love story. Imagine intricate ceremonies unfolding seamlessly, blissful smiles on your client’s faces, and a reception that flows like a dream. This is the power of planning ahead. Here’s how to make wedding planning magic happen: Become a Scheduling Superhero: Craft a detailed timeline that maps every aspect of the wedding journey, from the first consultation to post-event ..read more

Personalization is key to standing out in the wedding industry. In a crowded market where couples are looking for unique and personalized experiences for their special day, wedding professionals face the challenge of standing out and differentiating themselves from their competitors. This is where personalization comes into play. One of the common challenges that wedding professionals face is the pressure to conform to traditional wedding norms and expectations. The white fluffy Cinderella fairy tale wedding has long been the standard in the industry, but as Heidi Thompson noticed, there was ..read more

Copywriting is an essential aspect of the wedding industry, as highlighted in the podcast episode of Wedding Empires featuring guest co-host Ben Connolly and special guest Vanessa Wild. Vanessa, a copywriter with a background in digital marketing, shared her journey into the world of copywriting and how her skills can be applied to the wedding industry. In the podcast, Vanessa emphasized the importance of copywriting for businesses within the wedding industry, such as photographers and wedding planners. She explained that in a competitive market where multiple vendors are vying for the same c ..read more

Following on from my March live training, I want to speak abit about starting out and building your portfolio for potential clients.  When you start out, its only natural that you won’t have images to showcase your work. However, you will need images if you want couples to book you, because let’s be honest, before anyone books you, they need to feel confident that you can deliver their dream wedding flowers.  This is why I would never advise using images which are not your work, to advertise your services.  So what can you do?  Unpaid work Experience  Styled shoots&nb ..read more

Join us as we dive deep into the world of email marketing with none other than the phenomenal Kylie Kelly, an expert in visibility strategy and email marketing. In this must-listen episode, Kylie unveils the secrets behind crafting engaging and impactful email campaigns that resonate with your audience. Here’s what you can expect: Unraveling Email Mysteries: Get ready as Kylie shares her secret sauce for creating irresistible email subject lines and recounts the most creative email campaigns she’s ever seen. The Power of Storytelling: Explore how storytelling can elevate your email marketi ..read more

Are you ready to unlock the secrets to attracting your ideal wedding clients on Pinterest? Join us as we delve into an enlightening conversation with the esteemed Faye Strange, a Pinterest guru extraordinaire, who unveils the power of Pinterest for wedding professionals. Let’s unravel the key highlights of this insightful discussion: 1⃣ Meet Faye Strange: Prepare to be inspired as Faye shares her enchanting journey of falling head over heels in love with Pinterest and mastering its intricacies. From humble beginnings to becoming a true Pinterest aficionado, Faye’s passion for the platform sh ..read more

Welcome to another thrilling episode of the Wedding Empires Podcast! Are you ready to unlock the full potential of your wedding business with the transformative power of quizzes? Join us as we embark on an enlightening journey with our esteemed guest, Kylie Lang (née Carlson), the ingenious Quiz Strategist and visionary Founder of The Wedding Academy. Let’s delve into the key highlights of this episode: 1⃣ Meet Kylie Lang: Prepare to be inspired as Kylie Lang shares her remarkable journey from the helm of The Wedding Academy to reigning supreme as the Quiz Queen. With her unparalleled expe ..read more

In this episode, Jac Bowie interviews Tayler Cusick Hollman, a serial entrepreneur and copywriter, about adding passive income streams to wedding businesses. Tayler shares her business journey and highlights the importance of making marketing easier for wedding professionals. She discusses various passive income opportunities, such as resources and templates, affiliate promotions, branded and physical products, and education courses. Tayler emphasizes the benefits of diversifying income and the need for effective marketing strategies, including email marketing, retargeting ads, social media ..read more

Welcome to another insightful episode of The Wedding Academy podcast. Today, we’re diving into a topic that’s crucial for any wedding professional looking to expand their online presence—Search Engine Optimization, or SEO. We’re thrilled to have our special guest, Nina Clapperton, a renowned blogger and the genius behind “she knows SEO.” Nina transitioned from travel blogging to earning an impressive $30,000 a month passively through SEO and now educates over 3,500 students on replicating her success. In this episode, titled “7 Easy SEO Tips to Get Your Wedding Website Found on Google with Ni ..read more

In the realm of wedding planning, where dreams are curated and moments are crafted, the luxury niche stands as a realm of refined elegance and sophistication. For wedding planners aspiring to make a mark in this exclusive sphere, developing a signature style is not just a choice—it’s a necessity. This blog unveils the art of setting your wedding planning business apart in the luxury niche by cultivating a distinctive and memorable signature style.   Understanding the Luxury Niche To excel in luxury wedding planning, one must first understand the essence of the niche. Luxury isn’t merely ..read more