Reebok is a classic shoe and sportswear brand that keeps evolving and elevating its styles. Each of its shoes goes through rigorous stability and endurance testing, which makes it a go-to brand for athletes. However, this highly recognized sportswear brand didn’t gain all of its notoriety in a day. Read on to learn all about the history and future of the Reebok brand. History of Reebok Joseph William Foster started the brand in the 1890s in Bolton, UK. At the time, Foster was learning about shoemaking from his grandfather. He named the original company J.W Foster. Later, his two sons b ..read more

The 2004 Olympic men’s basketball competition was something of an aberration. The Athens Olympics marks the only time since 1992 — when NBA talent was permitted to participate — that the United States didn’t capture the gold medal. There were only two All-Stars on the team, which is the fewest in any U.S. squad since 1992. Those two men were Tim Duncan and Allen Iverson. Iverson was at the peak of his powers early-to-mid-2000s. He had carried the Philadelphia 76ers to the NBA Finals in 2001, the same season he won the league’s Most Valuable Player award. His Olympics numbers aren ..read more

Editor’s note: Jurassic Park is like some classic sneakers. It took the world by storm when it dropped 30-plus years ago, and there have been new versions released since then, but the original has stood the test of time. To celebrate the release of the Reebok x Jurassic Park sneaker collection, The Fresh Press asked sportswriter and dad Mike Guardabascio to talk about what the franchise means to him. My wife and I don’t mark our children’s heights on the door jamb. Like all elder millennials, we measure their growth rings by talking about which one of our beloved Intellectual Prope ..read more

Marketing is a funny thing. Some product slogans are so good that they evolve into common phrases in the English language. Think of some of the legendary taglines: “Just do it.” “Maybe she’s born with it.” “The best a man can get.” “Eat fresh.” You don’t even need to see the logo or the company colors or branding to know what product they’re referring to. There’s one from the late 1960s that doesn’t get nearly enough credit, though, and it’s an absolute banger. It makes me chuckle just thinking about it. “You can’t hurt babies or old people.” Whose product messaging is that, you ..read more

If you’ve been keeping up with the last few Cardi capsules, you know that she came through drippin’ everysingletime. The Club C Cardi became an unassuming rotation favorite with it’s icy soles and bold and vibrant colors. We’re switching up this time around with a pretty pastel Major seafoam envy with this colorway, right? We love this little number and it will be available for #BardiGang (women’s sizes) and the Kulchies aka fans of Ms. Kulture Kiari (little kids’ and toddlers’ sizes). B UNEXPLAINABLE The latest from Reebok x Cardi B drops on 5.7 at FinishLine.com OK ..read more

If you’ve been keeping up with the last few Cardi capsules, you know that she came through drippin’ everysingletime. The Club C Cardi became an unassuming rotation favorite with it’s icy soles and bold and vibrant colors. We’re switching up this time around with a pretty pastel Major seafoam envy with this colorway, right? We love this little number and it will be available for #BardiGang (women’s sizes) and the Kulchies aka fans of Ms. Kulture Kiari (little kids’ and toddlers’ sizes). B UNEXPLAINABLE The latest from Reebok x Cardi B drops on 5.7 at FinishLine.com OK ..read more

“But nothing in this world that I like more than checks (money). All I really wanna see is the (money)” – Cardi B in ‘Money’ Cardi said “Ten different looks and my looks all kill” and she meant that. The latest Reebok x Cardi B Collection consists of footwear for the ladies and the kiddos to keep you laced with attitude and a women’s exclusive apparel pieces. “These expensive. These is red bottoms.” Probably not the Louboutin heels you were expecting, but definitely more our vibe. The Club C Cardi is both eye catching stunt-worthy with features such as the super stacked red sol ..read more

For so many Americans, mention the words “Candy Land” and you’ll bring a flood of nostalgia rushing back. Whether you played it with your parents as a kid, or guided your own children through the colorful board game, you’ve probably got some memories tucked away of the quest towards King Kandy’s Castle. As I may have mentioned in these pages, I grew up a long way from the United States, and at my big age of 35 I’ve never played Candy Land, or seen it in real life. So when my bosses asked me to write about the upcoming Reebok x Candy Land sneaker collection, saying it’d be fun to relive ..read more

June 6, 2001: A day that would go down in basketball history. It was Game 1 of the 2001 NBA Finals, which pitted the defending champion Los Angeles Lakers against the Eastern Conference champion Philadelphia 76ers. The Lakers were yet to lose a game in that postseason, having swept Portland, Sacramento and 1-seed San Antonio on their way to the Finals. Philly, on the other hand, had battled through a long Playoffs campaign, needing seven games to eliminate both Toronto and Milwaukee to earn the Sixers a spot in the championship round. The first match-up, at Staples Center in Los ..read more

It’s 2021. The world is changing. We’re living in a future that not even the most creative of science-fiction writers could’ve dreamed of. Maybe we don’t have flying cars, sure, but we all carry around powerful supercomputers in our pockets, ready to access an infinite treasure trove of information at the touch of a finger. So much of our lives are digital now, from interacting with people on social media to banking, doctor visits, attending concerts, and even sports have gone electronic. And that’s to say nothing about shopping (for sneakers, especially.) It’s this digital world ..read more