At this point, JJJJound’s propensity towards the tonal and the low-key is well documented. Look at recent offerings like the JJJJound adidas Samba or the brand’s work on the New Balance 2002R for proof- none of their output even comes close to anything flashy. It’s no surprise then that their just unveiled Reebok Club C collaboration stays in the same lane, a monochromatic, conservative take on the silhouette. It’s a comprehensive takeover in two ways. First and most obviously, off-white paints the entirety of the upper, slightly contrasted by a pure white midsole underfoot. It’s also a materi ..read more

The next END. x Reebok collaboration honors two beloved UK institutions with huge cult followings, one being the Reebok Classic Leather and the other being The Streets, who’s lead singer Mike Skinner famously famously showed love to the Classic Leather on Original Pirate Material in 2002. The collaboration includes separate black and white pairs, joined by their monotone identity but differentiated by material tweaks. While the white pair does right by its “Classic Leather” name with an all-leather upper, the black pair swaps leather for ripstop at the base for a distinctive techwear look. Bot ..read more

The Reebok Preseason 94 keeps 30th anniversary buzz alive with yet another new treatment, honing the brand’s clear focus on retro releases even further. While every Preseason 94 champions gridiron heritage through distinctive turf-ready tooling, this particular pair folds in a “Dallas Cowboys” palette sure to be a top prize among fans of America’s Team. The shoes get their unofficial “Cowboys” namesake through a balanced mix of team colors, and also because Emmitt Smith was Reebok’s top sponsored athlete back in the day. The NFL Hall of Famer maintains influence over the brand’s retro lineup t ..read more

Reebok and Hot Wheels are releasing a collaborative sneaker collection for kids that nods to some of the most iconic toy cars of all time. What’s more is that all the shoes feature light-up midsoles, a prized feature among kids that’s sure to draw eyes on the playground. Four unique treatments come split across the Reebok Classic Leather Step ‘N Flash and Zig ‘N’ Glow models. The hallmarks of Hot Wheels’ “Night Shifter” and “Twin Mill” cars grace the Step ‘N Flash, while the Zig ‘N’ Glow wears the makeup of the brand’s “Bone Shaker” and “Twin Mill” toys. On top of light-up soles, uniform el ..read more

PLEASURES and Reebok are joining forces to highlight an important cause on 4/20; systematic inequities in cannabis industry. The initiative stems from Reebok’s “Human Rights Now!” platform and comes alongside a contribution from Reebok to Last Prisoner Project, a nonpartisan coalition of attorneys, criminal justice reformers, advocates, and justice-impacted individuals leading the charge against unjust cannabis policies. The capsule collection itself consists of hoodies, tees, shorts, and a Reebok Club C BULC under the moniker “Not Guilty”, a strong declaration from victims of cannabis policy ..read more

With the Reebok Preseason 94 making its grand return in February, it’s clearer than ever that Reebok is making its archival backlog a true focus point for 2024. A few months later, they’re returning to that gridiron silhouette and continuing its run via the low-cut version. The layered composition of the upper swaps between solid, perforated and punctured leather, speaking volumes to the maximalist design of the era. However, midsole may express it best, jagged and asymmetric as it traverses from wavy to square outlines around the shoe. Those fluent in the Reebok backlog will recognize the rad ..read more

It’s borderline impossible for the Reebok Instapump Fury 94 to not stand out. The mid-90s brainchild of the Reebok design team is one of the most distinctive models in sneaker history, beloved for its abstract upper, futuristic sole, and of course; air pump technology. In celebration of the shoe’s 30th anniversary, Reebok continues to deliver new colorways that speak to the model’s heritage and eccentric design language. A collaborative Noir Kei Ninomiya pair unveiled at Paris Fashion Week is likely the most “out there” among recent deliveries, joined by the return of the original “Citron” col ..read more

With collaborations over the past few months like the Naruto Crocs linkup or the One Piece Puma shoes collection, audiences are certainly at a fever pitch for anime footwear. Next up in the category, Reebok is joining forces with the creative team behind “Hunter x Hunter” for an extensive collab, bringing five of their silhouettes into the mix alongside a slew of apparel offerings. Working in order, each of the sneakers in this collection tackles a different slice of the anime’s universe, with a vast majority focusing in on one character. The Reebok Instapump Fury takes its cues from Hisoka, b ..read more

It appears that the Instapump Fury is Reebok’s go-to silhouette when it comes to elaborate design themes, hardly a surprise considering the model’s abstract build. Paris FW24 saw the debut of an out-of-the-box Noir Kei Ninomiya collaboration decked out with air pumps, now joined by an inline “Sashiko” denim pair dropping in Asia this weekend. This delivery boasts a form of decorative reinforcement stitching popular in Japan, recognized by most sneakerheads through popular Nike Dunk and Jordan Brand inventions. Multiple textiles appear on this Reebok pair, the most notable being a woven base la ..read more

From the Question to the Preseason 94, the early 2024 brand strategy for Reebok has been centered around retro releases. Just a week or two back, that strategy continued with a backwards-facing enhacement of the Reebok ATR Mid, its model name and new look of course a reference to the 90s Tupac silver screen classic. Continuing along those same lines, the OG silhouette from the film is getting a new colorway in kind with the Reebok ATR Pump Vertical “Core Black / Bold Purple.” Though not an exact replica of the black and white pair that Marlon Wayans made famous in Above the Rim, this pair in ..read more