Video Production vs. Video Marketing
DevLab Creative | Indianapolis Creative Agency
by chad@devlabllc.com
1M ago
In today’s digital landscape, video content is ruling the roost. Businesses are starting to realize just how effective it is at grabbing people’s attention and keeping them engaged. It’s pretty clear with each passing year – videos are playing a big role in shaping consumer behavior. They’ve become a must-have tool for companies that want to stay relevant and forge real connections with their audiences. Even though there is an increasing demand for video content, diving into video production and marketing can feel like stepping into a maze. All these questions start popping up: What type of ..read more
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Win Hearts with Video: The Power of Visual Storytelling
DevLab Creative | Indianapolis Creative Agency
by chad@devlabllc.com
3M ago
Win Hearts with Video: The Power of Visual Storytelling   Capturing the attention and emotions of your audience is more challenging than ever. Fortunately, there is a powerful tool that can help you break through the noise and connect with your audience on a deep, emotional level: video. Big surprise right, the video production company is talking about video, but it’s true you can win hearts with video and leverage the power of visual storytelling to leave a lasting impact. Why is video so powerful?  Here are some reasons: Storytelling: Video allows you to tell a story in a way that ..read more
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Dev-Lab Creative 2023: year in review
DevLab Creative | Indianapolis Creative Agency
by chad@devlabllc.com
3M ago
Dev-Lab Creative enjoyed a successful year in 2023 and we are excited about the opportunities that lie ahead in 2024. Throughout the year, the team collaborated with a range of organizations across Indiana, Pennsylvania, and Mexico, delivering effective and impactful marketing solutions for various sectors, including non-profit, medical, and private sectors. The team at Dev-Lab Creative has a strong reputation for delivering high-quality storytelling, and our expertise in agriculture was particularly evident in 2023. The Indiana Soybean Alliance and the Indiana Corn Marketing Council both e ..read more
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What is a video retainer, and do you need one?
DevLab Creative | Indianapolis Creative Agency
by chad@devlabllc.com
3M ago
“If you want to go fast, go alone. If you want to go far, go together.” This adage holds particularly true in the realm of video production. While it’s possible to create the occasional video independently, sustained success hinges on the consistent production of high-quality content. Achieving true consistency involves having the necessary skills readily available month after month: writers, illustrators, animators, videographers, and video editors. Yet, assembling an internal production team and establishing the associated processes can prove challenging and time-consuming. This effort of ..read more
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4 Reasons Why You Need a New Website in 2024
DevLab Creative | Indianapolis Creative Agency
by chad@devlabllc.com
3M ago
Let’s embark on a digital journey down memory lane. Do you remember the era when Razor flip phones and Blackberries were the talk of the town? Those were the days when Adobe Flash websites dazzled with sparkling stars following your mouse around the screen. And who could forget the pinch-and-zoom ritual to decipher sections of websites on your brand-new smartphone? Thankfully, those days have become a relic of the past. As the years pass, we continually bid farewell to the old and usher in the new. If your website isn’t refreshed on a regular basis—perhaps every two years or even annually—then ..read more
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Deadlines, What Deadlines?
DevLab Creative | Indianapolis Creative Agency
by chad@devlabllc.com
6M ago
While creative agencies are expected to consistently meet deadlines, the question arises: Do clients hold themselves to the same standard? The success of our client relationships hinges on various factors, with the paramount one being meeting deadlines. In the fiercely competitive world of creative marketing, clients may quickly terminate a partnership with a vendor they perceive as “underperforming,” regardless of their own role in the problem. In a world where both clients and agencies lead busy lives, it’s essential to remember that meeting deadlines are crucial for the progress of projec ..read more
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How Does Social Media Shape My Company Image?
DevLab Creative | Indianapolis Creative Agency
by Chad Perdue
9M ago
Many businesses have taken to the practice of creating social media accounts for their business. There are many reasons to use social media, but it can be instrumental in shaping your company’s image. It’s important to understand how this works so you can apply correct principles. Interactions and Tone One of the main ways social media impacts your image is how you interact with people. Your social media interactions will set the tone for your business, and it will show people what kind of company you are. For example, you can use your social media accounts to stimulate discussions about issue ..read more
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The Power of People-Focused Production: Building Stronger Connections
DevLab Creative | Indianapolis Creative Agency
by chad@devlabllc.com
9M ago
Follow Follow What sets our media and production company apart from others is our commitment to providing a human approach to our services. While many companies in our industry offer knowledge, expertise, and creativity, we believe that the small things can make a big difference. Let me share a story to illustrate this. We once lost a proposal because our price was slightly higher than the lowest bid. The potential client couldn’t see what they would get for that extra $250. We explained that they would receive everything the winning bidder would provide, plus something more—us. We emp ..read more
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Creating an Effective Agricultural Marketing Strategy
DevLab Creative | Indianapolis Creative Agency
by chad@devlabllc.com
9M ago
Follow Follow In today’s competitive agricultural landscape, having a well-defined marketing strategy is essential for agribusiness and agbioscience companies to thrive. An effective marketing strategy allows companies to connect with customers, build brand awareness, and increase sales. We will explore the key elements of creating a successful agricultural marketing strategy, providing valuable insights and practical tips for agribusiness compaines looking to cultivate success in the market. Understanding Your Target Market The first step in creating an agricultural marketing strategy ..read more
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How non-profits can use video to inspire and engage donors.
DevLab Creative | Indianapolis Creative Agency
by chad@devlabllc.com
9M ago
Follow Follow Non-profit organizations are always in need of funding to continue their important work. While traditional fundraising methods like direct mail and phone calls can be effective, they often fail to fully engage donors and inspire them to give. That’s where video comes in. Video is a powerful tool that can be used to tell compelling stories, showcase impact, and build emotional connections with donors. Here are some ways that non-profits can use video to inspire and engage donors. Tell a Powerful Story One of the most effective ways to use video is to tell a powerful story ..read more
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