New: adidas introduces the PH to the Home of Sport BGC
Sole Movement | Adidas Blog
by solemvmtmover1
4M ago
Welcome to the Home of Sport. Last Friday (November 24), adidas reopened their Two Parkade location but in a different format. The former flagship is now the brand’s first-ever Home of Sport concept in the country. The space, now upgraded and expanded to a massive 740 sqm combines both their Performance and Originals collection in one door. So what makes the HoS unique? Aside from featuring the best products from the brand, the location features the brand’s first-ever adidas Run Lab. The Run Lab’s goal is to support each and every type of runner in their journey. Whether you’re a neophyte run ..read more
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New: adidas is set to release the ‘Strong Girl’ Rivalry 86 Low with Yeo Kaa this week
Sole Movement | Adidas Blog
by solemvmtmover1
5M ago
It’s funny that it took this long for brands to go hyperlocal. Or it’s also possible that globalization and the nature of the business have pushed brands to go local to build brand love and loyalty. Either way, we all win — our artists get the shine and brands are put in a position to create something wonderful outside of their usual formula. After work with Quiccs, Egg Fiasco, Jappy Agoncillo, and Von Alcantara, adidas turns into another local artist – Yeo Kaa. Yeo Kaa, known for her candy-colored characters in states of reality, now has her work on one of adidas’ most recognizable silhouett ..read more
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New: adidas unveils Anthony Edwards’ first signature with the brand
Sole Movement | Adidas Blog
by solemvmtmover1
6M ago
Believe That. Over the weekend, adidas Basketball announced that Anthony Edwards is their latest athlete to their signature line and unveiled his first shoe – the AE 1. “Anthony Edwards is the true definition of what it means to be a superstar. His journey is already legendary, representing hope, determination, and boundless potential to so many – and his future promises to shine even brighter. Ant’s unstoppable athleticism, love for the game, commitment to his family, and unwavering loyalty make him 1 of 1, and adidas is thrilled to welcome him to our signature roster.” Eric Wise, Global Gen ..read more
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New: adidas introduces the SWITCH FWD
Sole Movement | Adidas Blog
by solemvmtmover1
7M ago
When you’re focused on providing the best innovation for your runners, you should always look outside the box for ways to get there. Today, adidas gives us the SWITCH FWD – a void-filled EVA midsole that collapses and springs forward, converting weight into forward motion with every stride. While the design may not suggest it at first glance, the SWITCH FWD provides a smooth running experience we should all try out. The tooling behind the SWITCH FWD is comprised of a soft EVA compound for its midsole, coupled with a TPU plate that provides a stable and cushioned base. The setup provides the p ..read more
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New: adidas Originals remixes an Icon with the Superstar XLG
Sole Movement | Adidas Blog
by solemvmtmover1
8M ago
It’s been 54 years since adidas introduced the Superstar and it continues to an icon to this day. This July, adidas reinvents the classic, making them more applicable to the next generation of game changers, the Superstar XLG. The remixed silhouette looks awfully the same upon first glance, but the updated silhouette features a leather upper, an EVA sockliner, an elevated platform outsole and a retooled shell-toe. To banner in the reinvented classic, adidas created a bunch of shorts, directed by Maria Sosa Betancor, stills captured by Javier Ruiz, and styling from Ahida Agirre. Traveling thro ..read more
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NEW: the adidas Harden Vol. 7
Sole Movement | Adidas Blog
by solemvmtmover1
8M ago
We’ve seen them on the feet of the Beard since early into the ’22-’23 season they’re finally here. In case you missed it, adidas and James Harden recently released the Harden Vol.7, the latest and most versatile shoe in the brand’s hoop category. “With the Harden Vol. 7 we wanted to create a shoe that, like James, blurs the lines between performance, fashion and lifestyle,” explains Eric Wise, adidas Basketball’s Global General Manager. “That’s exactly what we needed the Harden Vol 7 to be. A true embodiment of style, ingenuity, swagger and ultimately confidence.” I’ll be honest, when I ..read more
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Brand New: The lightest Ultraboost ever
Sole Movement | Adidas Blog
by solemvmtmover1
8M ago
How do you improve on one of the best running shoes ever made? Go Lighter. adidas unveiled the latest shoe to their Ultraboost franchise – the Ultraboost Light. While it does show similarities to previous iterations of the silhouette, the latest shoe features new material – the Light BOOST. While the BOOST compound is light to begin with, this new material is 30% lighter, making the shoe the complete package offering superior energy return, responsiveness without sacrificing comfort in cushioining. Simon Lockett, Footwear Product Marketing Category Director, at adidas said: “At adidas, w ..read more
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New: adidas reveals their latest label – adidas Sportswear
Sole Movement | Adidas Blog
by solemvmtmover1
8M ago
Yes, after 5 long decades, adidas reveals an all-new label, adidas Sportswear. We all know about adidas Performance and adidas Originals, the new label aims to level up your everyday look using the latest performance tech while keeping comfort at the core of it. newly signed artist Jenna Ortega makes her debut with the brand bannering the new label. Being the star for the next generation, it made sense to have Ortega front adidas Sportswear, who reflects individualism and versatility. So what makes adidas Sportswear any different from Originals or Performance? At first glance, they look awful ..read more
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NEW: adidas Basketball unveils their 2023 COLLECTION: CHAPTER 01
Sole Movement | Adidas Blog
by solemvmtmover1
8M ago
Think of it as a rejig or a realignment. Let’s be real and call it as it is — adidas Basketball’s been awfully quiet over the last few months. Sure, we got the Jappy Agoncillo’s DON Issue 3s and JG4 dropping by, but the category’s been keeping mum outside of their signature basketball offerings (Dame 8, Trae 2, and DON Issue 4s). Earlier this week, adidas Basketball officially unveiled their 2023 Collection: Chapter 01. Signs of life! The 2023 Collection: Chapter 01 is the brand’s re-introduction, providing premium offering that focuses on that hooper’s lifestyle beyond the court. The collect ..read more
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The adidas Brand Center celebrates its first year this week
Sole Movement | Adidas Blog
by solemvmtmover1
8M ago
Has it already been a year? Apparently So. It’s been a year since adidas Philipppines opened their largest store in the country – the adidas Brand Center – and it’s been nothing short of amazing. Not only does the store carry the best products available from the brand, it truly is a differnt shopping experience altogether. I somewhat regret taking almost a year to visit the place, but it truly is worth checking out from time to time. As it celebrates its first year this October, the brand is showering fans and members with exclusive in-store activations, promos and even live performances that ..read more
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