After BOOSTing the adidas Originals line-up with its squishy ZXience last year, the ZX 2K BOOST returns in a trio of black and red burners. Savvy sole seekers (we’re looking at you) know to go straight to Hype DC for our exclusive and limited stock of these Three Stripes sneakers. In case you missed it, the ZX 2K BOOST is the latest in adidas’ maximalist merger of their very extensive retro running archive, and includes the latest in cutting-edge technology. Fans of the Three Stripes have been eagerly trying to put their fingers (and feet) on the exact historical elements that compose the ZX 2 ..read more

Chinese New Year–themed sneakers have been a celebratory component of adidas' annual limited-edition releases for almost a decade now. Continuing their auspicious adherence to an inspired pack each year, the Three Stripes brand has chosen to continue enhancing the UltraBOOST model with cultural motifs and modified features that can’t be found on stock-standard options. And Hype DC will again play host to the CNY collection in 2021. The UltraBOOST and its subsequent generational updates have been a prominent feature in adi’s annual CNY collections over the years. The first limited edition was ..read more

Term 1 is about to kick off again, which gets us thinking about our fondest school memories. This year, we’re celebrating the days of embarrassing moments, debatable hairstyles and awkward school pictures with Throwback to School. This nostalgic, back to school-themed campaign features the real school pics of our team and regular collaborators – some of whom we chatted to about their school style, school shoes and what they would have worn if they could go back and do it all again. JADE Tell us about your current job. I am a freelance fashion stylist. What was your most embarrassing high scho ..read more

Footwear options for school students sure have evolved over time, and while colour choices may still be limited, that doesn’t mean you can’t enjoy a little self-expression. Uniform policies aside, the ‘Triple Black’ colourway has long been a coveted release for sneakerheads of all ages. Ultimately, it allows the wearer to deliver that subtle flex, showcasing their personal taste without needing wild colour combinations to shout it from the rooftops. To help you prepare for the new academic year, we’ve taken a closer look at five of the best back to school sneaker options for 2021. These aren’t ..read more

This carefully curated selection will help you spoil the important man in your life this Christmas – no matter his style. Give your favourite sneakerhead the gift of an enduring classic – the Nike Blazer Low. Boasting premium white leather and a sweeping black Swoosh emblem, the Sail colourway echoes a vintage aesthetic. The herringbone-patterned rubber outsole guarantees durability, while a full-length EVA insole ensures a supportive wear suitable for any lifestyle. With its sleek silhouette, the Blazer Low makes for the ultimate addition to any wardrobe this summer. Give your fa ..read more

Even if you don’t have a kid of your own, chances are there’s a fashionable little guy or girl on your Christmas gifting list. A fresh pair of kicks are a gift that’s sure to go down a treat with both the recipient and their parents. There’s also something so fun about shopping for kid’s shoes – perhaps because there’s nothing more adorable than a pair of your favourite kicks, but in miniature. Think tiny Chuck Taylors, downsized classic Vans, sustainable styles for toddlers from Veja and more. Tick off your gifting list (and die over the cuteness) with this edit of Hype DC’s favourite kid’s f ..read more

As the holiday season approaches, you may find yourself thinking about gifts for a certain sneakerhead in your life. Here are a few key styles any seasoned collector or casual enthusiast will appreciate. The Nike Blazer Low is a truly timeless style loved for its simplicity and versatility. The Blazer was originally released in 1973 as a basketball sneaker arriving in a high top, mid and low. This updated rendition features the same leather and vulcanised rubber construction. However, rather than serving its original performance function it’s now been adopted as a casual staple that suit ..read more

This month, we’ve gone back to basics and photographed an edit of the sneakers every wardrobe needs – and how to wear them five different ways. For the campaign – aptly titled The Essentials – we tapped seven Sydney-based Hype DC retail team members to show us how they’ll be wearing their staple kicks this season. From chill and streetwear vibes, through to outfits for the great outdoors, smart casual events and nights out, this style edit proves sneakers really are for any occasion. We caught up with our campaign stars post-shoot to hear about their modelling debut, the outfits they loved ..read more

Lucinda Price – aka as Froomes – is not only funny, a talented writer and generally kicking goals, she’s also one of this year’s Hype Girls. We sat down with Lucinda post-campaign shoot to find out how she’s forged a successful career, what advice she has for those wanting to get into the industry and where she sees herself in 2021. Hey Lucinda, nice to meet you. Firstly, can you tell our readers a little about what you do? I’m a writer and comedian. So, how did you get into writing? In high school, my best friend Madison lived really far away, so we’d just talk heaps on Facebook. All we did ..read more

Father’s Day is fast approaching, and now, more than ever, is the time to cherish and celebrate our friends and family. To celebrate this year, we met up with 6 Hype Dads to get their perspective on what it’s like to be a father, the important and fun lessons they’ve learnt along the way and, most importantly, what they’re hoping to get from their little ones this Father’s Day! Click to read the interviews with our Hype Dads now. Shop The Father's Day Edit ..read more