In this episode I interview the person that has inspired me the most in my career; Gary Preston. Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’. We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool. In a time when PR budgets are being cut and in-house teams are admitting its often down to lack of confidence in measurement, Gary believes its time for a step-change in the way the industry showcase ..read more

In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when technology and data is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes? In this fascinating podcast chat Steph and I explore why this is; from pivot table and design skills to senior management experience being involved, we delve into what PR measurement needs to be a success in 2024. Steph Bridgeman is the founder of ‘Experienced Media Analysts’. As well as help many teams win PR measurement and AMEC awards, Steph helps ..read more

It's January 2024, offcially back to work. But before you dive into your next campaign its important to consider focus and development for the year. What do you as an individual, your team and as a collective industry need to work on to move forward and succeed this year? I have enlisted the help of PR powerhouse Stephen Waddington to help us do exactly this. So grab a coffee and listen to this 30 minute episode of the PR Resolution to set your 2024 off to the best start possible. Stephen Waddington (AKA Wadds) is the Founder and Managing Partner of Wadds Inc. which is a professional advisory ..read more

In this episode Stella interviews Carla Boyd, Senior Social & Content Marketing Manager at Cineworld Cinemas  Live from the Cineworld London Head Quarters they delve into influencer relations and why Cineworld UK has decided to switch nearly all of their communications to working only with social influencers over journalists. Carla explains how the essence and the feeling of cinema is being brought to life by the social influencers they’re working with, which traditional comms struggles to portray the same magic.  Carla shares the how talent selection is key to the success; how a ..read more

In this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra. They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK. Alastair and Stella explore the reasons for this; including reputation management being viewed as a ‘when it happens’ scenario right through to senior opinions on the financial value of PR. Alastair Shares examples of what can happen when PR and reputation isn’t being considered at board level and the risks businesses face financially. This episode is ..read more

Bev Boyle, who is the Global Head of Media at World Animal Protection, plays a pivotal role in shaping the narrative around animal welfare on a global scale. She's at the forefront of crafting media campaigns that not only raise awareness but also inspire action. In this episode of the PR Resolution Podcast, Stella and Bev discuss a current campaign that is making change; Bev shares how the ‘Stop TUI from profiting from dolphin cruelty’ emerged as an issue, how the content is reaching a wide audience and how the result of audience engagement is encouraging a major corporate to make change to t ..read more

How healthy does your agency feel? Is there uncertainty around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work? If your agency finances are feeling like a challenge right now you’re not alone. Research has confirmed that PR budgets are being reduced. Data gathered in June 2023 from the world’s 100 most powerful communicators (Provoke 100 research) found that there has been a drop in public relations investment in the past 12 months of more than $1bn, from $4.8bn to $3.7bn.  Although agencies can’t control client budget decisions ..read more

In episode 40 Stella interviewed Rebecca Jolly and Joe Bellioti; the authors of best-selling book; ‘How Music Grows Brands’. They discussed the benefits music can have on a brands business but what about the other side of the partnership? The music artist. How does the involvement of a track in a PR campaign, advert, or TV show affect the artist? What does it mean to the target audience? Can it make or break an artist? In this episode, Stella Bayles interviews Jelena Grozdanich, director of film and television at Columbia Records to find out. Jelena explains how, just like brands, artists also ..read more

In this episode I’m joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went on to head-up media relations at the world's leading cancer charity; Cancer Research UK. We talk about the moment Martin made his career-defining decision and why he and the charity have never looked back. We cover the changing media landscape and how Martin’s journalism background and skills have shaped the way his team operate as a newsroom. Martin shares the Cancer Research UK overall objective and how that flows into his team’s strategy and KPIs. He also talks abou ..read more

Margo Neely is the Chief Creative Officer of Neely & Daughters a New York based start-up business consultancy. She is also the creator of the Neely Air TR-808 “Disturb the Peace” drum machine shoe concept: a digital tap shoe (of sorts) that allows the user to create digital beats and rhythms with movement.  This interesting breadth of experience has a one key point in common; PR. and specifically how PR coverage helps attract investors and gains funding. Margo experienced this first hand when her concept design of the sneaker that made music with movement, had stayed static as an idea ..read more