A podcast on the introduction of Google's latest algorithm update, BERT ..read more

Today's All Things Marketing podcast talks about SEO and the strategic benefits SEO offers to content marketing, digital PR and social media efforts. In the podcast, I cover the benefits of not only a proactive SEO approach, but also how SEO can support a defensive position, helping you maintain an existing presence in search and fend off competitors from encroaching on your ranking positions ..read more

The Value Proposition is a term used to describe a brand's functional, emotional and self-expressive benefits. The value proposition is a core component of defining a marketing communications strategy, particularly as it relates to a digital public relations effort. This podcast by Bill Threlkeld of Threlkeld Communications, Inc. gives a few practical examples of how to craft a value proposition for your brand that resonates with your customers ..read more

This podcast covers the Content Distribution Ecosystem and how this approach to brand publishing fits in the context of a digital PR program ..read more

Can the success of a digital PR program be measured? Yes, definitely - and this podcast covers five key metrics you can use to determine how successful your PR efforts are ..read more

This All Things Marketing podcast covers the benefits of SEO tools and techniques in setting a digital PR strategy ..read more

In this podcast, I explore the differences in Speed and Velocity with regards to both traditional and digital public relations. Which is best, and which makes more sense in today's integrated content marketing environment ..read more

SEO (Search Engine Optimization) is a big topic in PR today. And this is especially true because of the importance of digital influence when it comes to brand content getting in front of a target audience. In this podcast, I explore the trend in SEO with regards to digital PR, and address the question, "Are SEO Specialists Replacing PR Specialists in PR today ..read more

This podcast explores the differences in what Digital PR is, what it isn't, and how Digital PR differs from Traditional PR ..read more

This episode goes into detail on what the Content Marketing Funnel is and why Digital Public Relations is an integral part of creating and building brand awareness in the Top of the Funnel sector ..read more