There are times in your jewelry business where you might have to take a hard pivot to get what you really want.  That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business.  For years, Antoinette Elizabeth ran Your PRANA, a thriving mineral gallery in New Zealand. She and her team fossicked for stones all over New Zealand, designing unique pieces and doing traditional carvings with what nature gave them. But when a huge storm cut off tourism to Ant ..read more

What would life be like if 80% of your customers came back to buy from your website again… and again… and again? It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it. Chelsea is our top online sales trainer who will be leading the upcoming Train Your Customers to Buy from You Online Program (kicking off on April 23rd), where she will be teaching a whole module on brand loyalty, full of strategies to keep customers coming back every time you release a new collection ..read more

Want the best 2024 strategies to drive more traffic to your website and sell more online? I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts).  I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics! Join me to learn how to build a multi-omnichannel brand that sparks more sales and repeat customers! Here’s ..read more

How do you life-proof, recession-proof, and algorithm-proof your jewelry business? Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales.  If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people.  I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy ..read more

Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again? To make more money and attract more customers, you need a strong brand – and a strong brand is centered around strong packaging design!  I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative – a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. Join us to learn how to elevate your packaging with storytelling and sustainability to attract more of your dream ..read more

How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success? If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment! I interview Enneagram expert Hillarie Kay – a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive. She focuses on helping entrepreneurs achieve incredible transformations and understand their growth cycle and ..read more

What if you’re not attracting the right customers? If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in.  Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them.  It’s imperative to know how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand.  If you want to draw in dream customers who will buy from you again and again, join me as I ..read more

Today we’re talking about the power of live events and how impactful they are for growing your small business!  For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made!  That’s how some of my best connections and friendships were formed! I haven’t been so excited about a podcast interview in so long because these incredible ladies are going to dive into how powerful events are for your life and business. Meet, Allison and Cat, the founders of the Ultimate Product Party. They throw live events that are ce ..read more

In today’s episode, we’re diving into some incredibly important topics about ethical and sustainable jewelry production, making, and sourcing! This is a hot topic that everyone wants to talk about and learn about, so we’re also going to explore the Ethical Metalsmiths Organization.  I’ve been on their advisory board for a couple of years, and I just love what they’re doing to mentor designers and create community in a very different way than we do over here at Flourish and Thrive Academy.  If you don’t know about Ethical Metalsmiths, go look them up right now – I highly recommend th ..read more

If you’ve been thinking about starting a jewelry business in retirement or have been making jewelry but haven’t gotten serious about selling it to your dream customers, then today is for you! If you’re interested in learning about how you can make traction in your sixties, seventies, and beyond, you’re going to love this episode. Prepare to meet total badass, Estelle Vernon – a long-time member of the Flourish and Thrive Academy community and breast cancer survivor who shares how she’s navigated her jewelry business for the long haul. In her seventies, she runs a wildly successful business th ..read more