Bracing for a possible TikTok ban, w/ fitness entrepreneur Cassey Ho
Masters of Scale
by WaitWhat
4h ago
If the US government bans TikTok, a generation of content creators and brands who have built businesses on the platform will be radically disrupted. With 17 million social followers — 3.5 million of which on TikTok, fitness and lifestyle entrepreneur Cassey Ho is in the heart of that storm. Founder of athleisure brands Blogilates and POPFLEX, she joins Rapid Response host Bob Safian to discuss the fast-changing game of social engagement and what’s required right now. Plus she offers personal lessons on building a dedicated following and how audience feedback fuels her product roadmap.  Re ..read more
Visit website
How to score $200M: Angel City’s playbook for women’s soccer
Masters of Scale
by WaitWhat
2d ago
The high-flying Angel City Football Club is rising to a historic valuation in professional women’s soccer, nearing $200 million. When the Los Angeles team started four years ago, franchises in its league went for as little as $2 million. Co-founders Kara Nortman and Julie Uhrman reveal the game-changing strategies behind this seismic shift, created with a third co-founder, actor and activist Natalie Portman. The tale of ACHC holds valuable lessons, from harnessing an outsider's advantage to tapping an underserved market with fresh perspectives. Their bold vision: prove women's sports is a lucr ..read more
Visit website
Riding the Ozempic wave, w/RO's CEO Zach Reitano
Masters of Scale
by WaitWhat
1w ago
Rabid demand for weight-loss drugs like Ozempic and Wegovy is altering US society and transforming the healthcare industry. Rapid Response host Bob Safian guides us through the upheaval and lessons, talking with CEO Zach Reitano of Ro, a telehealth platform that has ridden the wave to a $7 billion valuation. Reitano shares why he chose obesity-treatment as his company’s “hero product,” the impact of weight-loss drugs on industries beyond health-care, and why the potential of GLP-1s like Ozempic mirrors that of AI. Read a transcript of this episode: https://mastersofscale.com Subscribe to ..read more
Visit website
Leading across great divides: Ian Bassin, Protect Democracy Executive Director
Masters of Scale
by WaitWhat
1w ago
Just like private companies, many not-for-profit organizations begin when a founder sees a gap in the market and makes something new to fill it. Ian Bassin is a lawyer, former White House counsel and not-for-profit leader who saw a need to better protect and preserve the building blocks of America’s democratic systems, and steer things away from authoritarianism. His organization, Protect Democracy, brings together stakeholders across political divides to develop products, systems and services related to good governance. And Ian’s workforce has been entirely distributed - with employees now in ..read more
Visit website
Reid Hoffman & Jeff Berman on why the future needs re-founders
Masters of Scale
by WaitWhat
3w ago
Reid Hoffman thinks visionary leaders should pursue a "re-founder" state of mind. In this episode he welcomes the newest host of Masters of Scale, Jeff Berman, for a dialogue that digs into a re-founder's mission: evolving an organization while staying true to core values. As the re-founder of WaitWhat, the media company that brings this podcast to life, Jeff explores with Reid their own experiences with leadership succession. And they draw on re-founding insight from all-stars like Microsoft's Satya Nadella, Uber's Dara Khosrowshahi, and Yahoo's Marissa Mayer. So reset the clock to Day 0 – be ..read more
Visit website
Reid Hoffman on OpenAI’s $7 trillion plan, Apple’s Vision Pro, and AI traps
Masters of Scale
by WaitWhat
1M ago
Will OpenAI’s new text-to-video tool SORA revolutionize content creation? In this episode of Need to Know, Reid Hoffman joins Bob Safian to discuss Sam Altman’s fundraising, Meta’s dramatic resurgence, and three catalysts driving the recent tech layoffs. In this rapidly evolving world, Reid makes a case for how AI is redefining the game of scale, and why entrepreneurs shouldn’t buy into the myth of a “right moment” to engage with a new opportunity or challenge.  Register for AI Day (Feb. 29): https://mastersofscale.com/mastersofaiday Read a transcript of this episode: https://ma ..read more
Visit website
Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson
Masters of Scale
by WaitWhat
1M ago
Cyber war is raging, and the culprit is AI. Poppy Gustafsson, CEO of cybersecurity firm Darktrace shares new, proprietary info about how cybercrime has become professionalized across the Dark Web, and why deepfakes could soon find their way into your Slack or Zoom calls. But AI is also a powerful new weapon against attackers: Poppy tells Rapid Response host Bob Safian how to protect the most exposed areas of a business, why the unique digital DNA of an organization offers a shield, and how human factors are often more vulnerable than any software. Read a transcript of this episode:&n ..read more
Visit website
Reid Hoffman opens up, w/On Being's Krista Tippett
Masters of Scale
by WaitWhat
1M ago
Krista Tippett and our friends at On Being welcomed Masters of Scale host Reid Hoffman for an inspiring conversation about all things philosophy, AI, and technology’s impact on the human condition. We loved the episode so we’re sharing it with our listeners too. Reid opens up about his progressive upbringing and the power of friendship throughout his life. Plus, the pair experiment with Reid’s chatbot, Pi, and explore how being an AI optimist or pessimist will evolve the future of humanity.  Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Sca ..read more
Visit website
Super Bowl ads: Lessons from Beyoncé, J. Lo and Taylor
Masters of Scale
by WaitWhat
1M ago
The on-field Super Bowl went down to the wire, but the TV ads battle was a rout. That’s what one of the ad world’s most influential leaders, Autodesk chief marketing officer Dara Treseder, tells Rapid Response host Bob Safian, arguing that when brands spend $7 million for a 30-second slot, it’s winner-take-all. She also explains how the Super Bowl sets the tone for the year ahead in marketing, and outlines why three metrics — being memorable, ownable, and relevant — matter most in delivering a positive return on marketing. So… was the winner Bud Light, BMW, Doordash, Verizon, or someone else ..read more
Visit website
5 leadership lessons from gaming with Reid Hoffman
Masters of Scale
by WaitWhat
1M ago
Some of the most vital and overlooked entrepreneurial resources might just be stored away in your family games cupboard…  It’s no secret that host Reid Hoffman is a lifelong game fanatic. But this admiration extends beyond just a hobby. Games are one of the biggest influences on Reid as a business leader.  In this special episode of Masters of Scale, Reid dissects five popular games and extracts the hidden entrepreneurial wisdom they contain. From strategic thinking in Settlers of Catan to the art of deception in Poker, Reid explores the underestimated power of games and what every l ..read more
Visit website

Follow Masters of Scale on FeedSpot

Continue with Google
Continue with Apple
OR