You need more SaaS customers. You have a well-built and established SaaS which converts like crazy, but your low numbers of sign ups are frustrating you. There’s no magic, and you know you need to get more customers, but the question is: How? SEO. You can increase traffic to your website and gain customers through improving SEO. SEO can optimise your own website There are many factors that affect your SEO ranking. Some of them you have complete control over, while others are beyond your reach. Obviously, no one is going to pay a visit to your website if you do not have any traffic on it in th ..read more

Investing in just social media marketing doesn’t define your B2B social media marketing strategy. Many businesses underestimate the power of B2B social media. In fact, B2B social media is a bit different from B2C social media. B2B social media allows you to build your business’s brand, converse with industry experts and influencers, and watch your brand gain the recognition it deserves. There are active steps that you need to take towards creating a strong strategy. Steps to building your B2B social media marketing strategy 1. Track your goals Now that you know that clear goals are absolutely ..read more

What is B2B Social Media Marketing? Just like B2C, B2B social media marketing involves the use of social media platforms and tools to help expand awareness and promote business. The fact that it’s B2B means using different platforms to achieve different goals. It’s important not to put all your hopes into one platform. Why is this important? It means that you can’t neglect one of your key messaging platforms just because another works well for you. In other words, you’ll need to have a presence on ALL of these types of channels in order to really reach your target audience effectively. What ki ..read more

Today, marketers have the key to powerful customisation: intent data. Intent data tells the reasons for users’ search queries, browsing habits, and online actions. These are all of which are precursors to a sale. With intent data, you can unlock more “buyer in progress” leads while taking away wasted marketing efforts. What is intent data Intent data is a term used to describe information showing a consumer’s intentions, motivations, preferences. This data is able to gauge their receptivity to certain products and services. When it comes to intent data, one of the most biggest factors is that ..read more

Sales is changing, and so is the tech that drives it. The relationship between sales and marketing is shifting more towards one of “business allies”. But the biggest change in the sales world is the “customisation” of the buyer experience. Dynamic data is the way forward. Definition of Static Data Static data is not changeable. Data is much more useful if companies could edit their data when needed. For consumers, this is better than having all of their data shown on a page that can not be updated. Firstly, it does not allow for suitable changes. This means that it can lead to at least two ba ..read more

Artificial Intelligence in sales? It is happening. It opens up doors to new opportunities for sales people. In this blog you will learn about AI’s role and the benefits it offers to sales people. What is Artificial Intelligence? Artificial Intelligence is playing an increasing role in today’s world. It is in your social media, your news feed, and even your local supermarket lane. In the world of sales, AI is becoming an important tool to help sales teams because it can help them be more efficient and close more deals. Now computers can learn and make decisions for themselves rather than follo ..read more

The concepts of ideal customer profile and buyer persona are often confused, and for good reason. They are very similar, and sometimes used interchangeably. A better understanding of their similarities and differences is the key to understanding each one better. What is an ideal customer profile? Wish you could know who your ideal customer is? Firstly, you must first define what it means to be ideal by making an ideal customer profile. An ideal customer profile is a detailed description of a person or company that reflects your perfect client. This works as a benchmark for all of the qua ..read more

An ideal customer is a single person in mind. They’re real, they’re not a figment of your imagination. Having a single ideal customer in mind will help you make better decisions in your business. Ideal customer The aim of any entrepreneur or marketer is to attract an ideal customer. The thing is, there are several different types of ideal customers and not all of them are worth it! Catering to those who cannot afford your products and services is a big no-no also, you will only end up wasting money. You can use Triggr to find similar prospects to your current clients. So when lookin ..read more

Most businesses are guilty of creating content for the sake of creating content. There is no strategy behind it – they write for the sake of writing. Content marketing, on the other hand is about targeting a certain audience or even a single individual. The problem with this approach is that most businesses only create content for their ideal customer. They do this before finding out if their ideal customer is interested in what they have to say. The good news? All it takes is a little research. Understand your clients and what they want to know If you want to make money through creating cont ..read more

If you’re like most people involved with B2B sales, you’re probably a sales person or leader who is struggling with poor sales performance. Or, trying to figure out how to improve sales results by using more effective methods for prospect. Outreach sales is often misunderstood. Defining outreach sales Outreach Sales is a component of Effective Business Marketing. Because most effective business marketing focuses on selling products and services, outreach sales could be considered the “step to the side” of traditional inbound or outbound marketing. Outreach sales is the idea of getting ne ..read more