It was a warm winter day making music, laughing, dancing, rejoicing and dreaming with our girlfriends. The perfect way to collaborate with the two Ash’s – Ash from The Vintage Club and Ash Muir Photography on this shoot in Raglan. Think sun, ocean waves, hidden secret spots, Stevie Nicks tunes, and dancing carefree with nature and fellow women as the only witness. Ash Muir is the most amazing photographer, I mean look at these photos!! We always feel so uplifted working with her and her photography style is so raw and real. Ashton Frew is the boss babe behind The Vintage Club; a collec ..read more

Girls!! We have teamed up with Designer Wardrobe to bring you an exclusive Serendipity Ave x Designer Wardrobe style edit – featuring the New York brand Orseund and Iris. We both thought it would be fun to show you how we style designer statement pieces into our wardrobe to inspire you to style it into yours too. The tops are available to rent from Designer Wardrobe now. Use the code Serendipity for 10% off your rental & make sure you tag us too if you recreate these looks Nami and Pascale are both wearing Orseund Iris tops from Designer Wardrobe. Use the code “SERENDIPITY ..read more

If you are somewhat interested in the New Zealand fashion industry you would have come across this power house sooner or later. Having a multitude of roles in her career she has recently landed her latest role which give us all the boss ass bissh vibes. Juggling her career and family life, she is an inspiration to NZ women wanting to chase their dreams. What is your current role? I am the fashion director at Bauer Media New Zealand and head up a new division we created to offer visual creative solutions to clients, which we named simply The Fashion Department. Tell us about your ..read more