We are happy to share that Napier recently celebrated its 40th anniversary at London’s Science Museum, with leading technology editors and companies in attendance. This cements the business as one of the longest-standing agencies in the B2B technology sector. Originally based in London, Napier was launched in 1984 and moved its headquarters to Chichester in 1988. Business growth led the agency to open three further offices, in London, Keele, and San Francisco. Over the years, we have acquired various companies including Peter Bush Communications, Armitage Communications and Neesham PR. These a ..read more

WEKA Fachmedien has announced an online video news channel hosted by a presenter called Elli. The twist is that Elli isn’t real: she has been created by AI technology. Moving forward, elektroniknet will provide a weekly news overview in a compact video format with Elli presenting specialist content. The goal is to ensure up-to-date news coverage is being provided to the audience, without reducing the quality or relevance of reporting. elektroniknet editors will continue to be responsible for the content, while Elli will present the content in an accessible and appealing video format. This ..read more

Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how to use intent data to build paths through the buying journey for different personas, how to deal with data integration issues across platforms, and whether quality or quantity is the best approach to email marketing. They also offer a sneak peek at our upcoming webinar “GDPR: What the Hell is Legitimate Interest?” and explore how GDPR can impact marketing automation and the opportunities marketers may be missing. Register for the webinar on Monday ..read more

Lisa Rees, Director of Marketing Communications at Avnet Silica, joins Mike for the latest episode of our leading B2B marketing professionals series. Lisa discusses the importance of understanding the customer journey, why having a non-technical background can be an advantage, and emphasises the value of measuring success based on metrics such as the customer lifecycle rather than just lead generation. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b.com About Avnet Silica Avnet Silica, a division of Avnet, is a E ..read more

The InnoElectro Exhibition and Conference, held from 23rd to 25th April 2024, has reported that it doubled in size from last year’s show, with a 42% increase in attendance. Hosted in Budapest, the event attracted 2,497 professionals from 29 countries, representing over 600 companies from the electronics industry. The exhibition featured 78 exhibitors and included 54 presentations and three-panel discussions. Adding to the success, the IOT LIVE SHOW and the Solution Provider Competition featured 21 additional exhibitors. The exhibition celebrated the anniversaries of Danutek (20 years) and Micr ..read more

We are delighted to share May’s semiconductor update from Future Horizons. Find out more about the current outlook of the market below: Executive Overview March’s total IC sales were up 22.1 percent in value vs. the same period last year, with total Discretes down 9.9 percent and total Opto down 8.9 percent. The overall year-on-year total Semiconductor market grew 15.7 percent. By comparison, the same datapoints for February were plus 14.3 percent for total Semiconductors, plus 23.1 percent for total ICs, minus 22.3 percent for total Discretes, minus 12.7 percent for total Opto. The overall se ..read more

Georgios Grigoriadis, Founder and CEO of Baresquare, an AI-driven analytics platform, discusses his career journey from data scientist to founder and the development of Baresquare. He shares how the tool leverages AI-powered insights for marketing analytics, the challenges and opportunities in B2B marketing, and the potential of AI to empower individuals in marketing rather than replace them. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b.com About Baresquare Baresquare redefines data analytics by transitioning from tradi ..read more

Datateam Business Media has acquired the School Building and MMC publications following the retirement of Lyn O’Donnell at Waverly Publications. Datateam is no stranger to acquisitions, having continually grown its portfolio over the last decade, adding publications such as Electronics World to the fold. Although both School Building and MMC are now part of Datateam, Building Specifier, the online publication, will continue to be published by Waverly Publications. The sale of these publications continues to show Datateam’s commitment to growth, and the building of a diverse portfolio that ..read more

Email has been around in B2B marketing for a long time. In the last decade, with the arrival of shiny new marketing channels such as social media and the increasing data protection regulation, email has become a little… uncool. That’s not a good thing. While it’s not the trendiest channel, B2B email is still one of the most effective. Yes, it’s true that we all struggle to keep up to date with incoming email. I’m avoiding working through a bit of an email backlog as I write this blog post. But we spend a lot of time reading our emails, and our experience is that great email campaigns continue ..read more

In February, Electronic Specifier launched its new magazine, Procurement Pro, the newest ‘go-to’ guide for those within the world of procurement in the electronic components market. The first edition of the publication covered a wide variety of topics, including semiconductor analysis and commentary from the Chairman of the Electronic Components Supply Network (ecsn). Following the launch, the print version of Procurement Pro made its debut at two of the biggest events within the industry, the Applied Power Electronics Conference 2024 (APEC 2024), hosted in February at Long Beach, California ..read more