Marketing For Small Businesses
Social Link | Nashville Marketing Agency Blog
by Summer Lowe
2y ago
What Can A Marketing Agency Do For A Small Business? A Lot.   We get it. We’re a small business, too. There’s only so much working capital, and the staff is small. Every spending decision must be carefully vetted so those dollars propel growth and leverage the company upward.    That’s why marketing sometimes falls off to one side. “I can handle our website, and another employee is really good at social,” you think, “and we know how to talk about and sell what we offer.” Dangerous thinking, that. The social-media guru quits. Something like oh, say, a global pandemic comes along ..read more
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Retail Marketing in 2022
Social Link | Nashville Marketing Agency Blog
by Summer Lowe
2y ago
Is Your Business Keeping Up With Retail Marketing’s Evolution?   How do you generate buzz about your products and services? How is awareness built and conversion/purchase achieved? Marketing!   OK, that’s a really simple explanation. There are multiple layers to be considered here, such as where to market, who’s the target audience, what the message should be and so forth. In the retail arena, this means promoting the physical and/or online storefront in multiple different ways. Outreach around inventory, trends, sales and other hooks to engage would-be shoppers abound.   And th ..read more
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5 Tips for Marketing Your Business in the New Year
Social Link | Nashville Marketing Agency Blog
by Summer Lowe
2y ago
After a rough couple of years, the weary world is holding onto the promises of a new year and a fresh start in 2022. (Hopefully, it doesn’t turn into 2020 too, amiright?) As you know, more consumers are shopping online than ever before. And though the “giving season” will be over on January 1, now’s the time to get your campaigns ready for the year ahead so you don’t fall behind. Here are 5 digital marketing tips to jumpstart your business goals and marketing strategy in the new year:   Send a New Year’s email – Your emails are more likely to be noticed around New Year’s once inboxes qui ..read more
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5 Steps for Successful Holiday Marketing Campaigns
Social Link | Nashville Marketing Agency Blog
by sociallink
2y ago
Steps for Successful Holiday Marketing Campaigns The holiday season is upon us—the most wonderful and BUSIEST time of the year, especially for those in e-commerce. By now, your holiday marketing campaigns should be well underway. Are your campaigns not leading to conversions as expected? Are you still dragging your feet on your holiday marketing strategy and don’t know where to start? Wherever you’re at in the process, don’t stress! Believe it or not, there’s still time to develop and run successful holiday marketing campaigns.  With more people interacting online than ever before, the op ..read more
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Why Logos Are Imperative for Businesses
Social Link | Nashville Marketing Agency Blog
by sociallink
2y ago
Why Logos Are Imperative for Businesses A well-designed brand logo is perhaps the most important, most under-rated advertising tool in your marketing strategy. Let me explain. Think about your favorite clothing brand, snack food, or automobile manufacturer. When you see that logo, you feel connected. In many ways, it represents you, defines you, and is something you can stand behind. But it took time, influence, and perhaps a positive customer service experience to establish that connection.  While a good logo design not only looks appealing, professional, or fun, it often signifies somet ..read more
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Decoding the Marketing Tactics of the Macy’s Thanksgiving Day Parade
Social Link | Nashville Marketing Agency Blog
by sociallink
2y ago
Every year on Thanksgiving morning, 50 million people across the US crowd around their televisions while another 3 million people flock to the streets of Manhattan for three hours to watch the annual Macy’s Thanksgiving Day Parade. It’s an American tradition that has kicked off the holiday season since 1924. The Macy’s Thanksgiving Day Parade was originally created to promote the opening of the “World’s Largest Store.” In fact, the first parade wasn’t a Thanksgiving parade at all—it was called the Macy’s Christmas Parade, and it was a not-so-subtle reminder that the gift-giving holiday had arr ..read more
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Social Media Marketing: What it is and why you need it | Social Link
Social Link | Nashville Marketing Agency Blog
by sociallink
2y ago
We’ve all felt the effects of the COVID-19 global pandemic—at times shut down and shut in, connecting to a community and interacting with others the only way we could: through social media. According to Hootsuite, the latest data shows that social media has grown by more than half a billion users over the previous 12 months. This equates to roughly 13 new users every second. As the audience grew, so did the power of social media marketing. With more people shopping and interacting online than ever before, companies are learning to utilize these social media platforms as digital marketing tools ..read more
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5 Steps To Avoid Monetary Sanctions For Marketing CBD Products
Social Link | Nashville Marketing Agency Blog
by sociallink
3y ago
Not to be confused with marijuana, Cannabidiol or CBD is an active ingredient derived from the hemp plant. Its legislation is in the form of the 2018 Farm Bill, which allows hemp plant cultivation.    The farm bill also allows CBD companies to possess, sell, and transport hemp-derived products. For example, CBD companies that sell full-spectrum CBD oil can legally advertise full-spectrum CBD oil for sale online or in stores. However, despite the freer legislation on hemp or CBD, more businesses are still prone to getting warnings and fines from the Federal Trade Commission or the FTC ..read more
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Social Media Marketing Agency
Social Link | Nashville Marketing Agency Blog
by sociallink
3y ago
Social Link is the social media marketing agency that you’ve been looking for. A social media marketing agency has the ability to take your brand to the next level. Social Link is a social media marketing agency with the expertise your business needs. We specialize in everything from social media management and website design to content generation and PPC management. Implementing a social media marketing strategy is a must for all brands. Marketing strategies and social media plans are game-changers in the constantly evolving digital world. The online landscape is competitive. Much like New Yo ..read more
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Social Media Marketing
Social Link | Nashville Marketing Agency Blog
by sociallink
3y ago
Social Media Marketing Social Link’s social media marketing experts will take your business and brand to the next level with a detailed social media guide. Social media marketing is an absolute must for brands. Keep it fresh and engaging with top-of-the-line content, strategies, and marketing. Now is the perfect time to kick your online presence up a notch. Social media marketing can appear daunting. After all, the digital landscape has grown into a competitive space. Social media is much more complex than it was back in the day. The good news is that it doesn’t have to be intimidating. A spec ..read more
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