It wasn’t long ago that businesses logged transactions in their ledger, manually tracked inventory, and relied heavily on human intuition for decision-making. Today, with the advent of artificial intelligence (AI), small business operations are at the precipice of automating these and many more essential functions. AI, or artificial intelligence, is a type of technology that … The post AI for Small Businesses: Trends and Predictions published first on ..read more

If you think Taylor Swift’s impact is limited to the music charts, think again. From the local coffee shop to the boutique hotel down the street, the Taylor Swift economy, or “Swiftonomics,” is a force to be reckoned with. Every time Taylor Swift goes on tour, she brings not just her music but also a … The post Is Taylor Swift Benefiting Your Business? published first on ..read more

A streamlined supply chain is an operational advantage, the kind that most people don’t notice until a disruption occurs. Then, “business as usual” becomes a chaotic mess that can quickly lead to lost sales, damaged relationships with customers, and financial strain. It’s no wonder that the U.S. Chamber of Commerce reports that supply chain issues … The post Small Business Guide to Managing Supply Chain Disruptions published first on ..read more

Expanding into international markets can be a lucrative opportunity for small businesses looking to fuel growth and expansion by broadening their customer base and increasing revenue streams. When done right, international expansion enhances your competitiveness domestically and increases overall sales and profits. Another benefit is that you can reduce your dependence on local market fluctuations, … The post International Expansion: A Guide for Small Businesses published first on ..read more

In this article, we cover: Importance of local SEO for small businesses How to invest in local SEO How to measure and monitor local SEO performance Local businesses often face the challenge of standing out in a crowded marketplace and finding new customers to grow their business–especially when advertising budgets are limited and there may … The post Local SEO for Small Businesses: 7 Ways to Invest in Organic Growth published first on ..read more

In this article, we cover: Is it worth having Instagram for my business? How to invest in your business with Instagram The importance of ROI Twenty years ago, you only needed to have a brick-and-mortar location, a good reputation, and some print advertising to grow a business. But today, with the whole world literally at … The post Invest in Instagram for Your Business: A Guide published first on ..read more

In this article, we cover: Understanding data and data analytics How can data analytics benefit your business? Best data analytics tools for small businesses Data is an essential part of every successful business, and in today’s digital economy, even the smallest company has access to a wealth of data–but most aren’t sure what to do … The post Small Business Owner’s Guide to Data Analytics published first on ..read more

In this article, we cover: What is an outstanding invoice? Strategies for getting outstanding invoices paid As a business owner, it’s frustrating to have customers tie up your capital. You’ve provided goods or services, fulfilled your end of the bargain, and now you’re left waiting for payment on outstanding invoices.  The reality is that late … The post How to Get Your Outstanding Invoices Paid published first on ..read more

In this article, we cover: What is slow business? What does slow business mean for you? How to improve your business during the slow season Turn a slow business into a productive one Staying in business long enough will teach you that there are cycles and seasons of growth.  During the high season, you’re literally … The post What To Do When Business Is Slow published first on ..read more

In this article: What are customer expectations? Types of expectations customers have Effective strategies for managing customer expectations Meet and exceed your customers’ expectations effortlessly Customers have a set of expectations they bring to the brands they engage with. It may be the anticipation of prompt service, the quality of the products, or even a … The post How to Manage Customer Expectations and Build Lasting Relationships published first on ..read more