By Liz McKeon, Salon Business Expert and Founder of the International Salon Business School Competition is healthy because it forces you to innovate, keeping you on your toes, so that you don’t get complacent, and it encourages you to provide the best you possibly can for your clients.  But it can also be frightening and frustrating when you know you are losing out on precious revenue going to other local salon businesses.  If you want to grow your market share in your locality, then you must lean into your competitive advantage and get the edge in your area. 1. Solicit client opinio ..read more

One of the greatest thrills I’ve encountered while visiting a beauty or aesthetics business is the opportunity to undertake a facial scan. Photo technology has come a long way in recent years – so much so, professionals are able to gather next-to-none details around the condition of our skin. While many skin conditions are visible to the naked eye, facial scanning devices have the capacity to make future predictions on what skin conditions are likely to present. Knowing how to treat a condition from the deepest dermal layers, right through to the skin’s surface, provides an opportunity for aes ..read more

Terri Vinson Jones, biological scientist and founder of skincare brand Synergie Skin has announced the launch of her first supplement brand, SynTernals. SynTernals makes its highly anticipated global entry into the booming ingestible beauty and wellness market with its first product – NRgize+. The revered formulator created NRgize+ for its promise to “optimise cellular health-span from the inside out.” The supplement serves to boost levels of nicotinamide adenine dinucleotide (NAD+) in the body, invigorating the body’s cell vitality.  Recent studies suggest NAD+ is emerging as a central m ..read more

Following on from the success of ELLEEVATION Melbourne and ELLEEVATION Gold Coast, Otto Mitter is set to bring the Elleebana team of experts to the west coast with ELLEEVATION Perth. ELLEEVATION Perth is set to run Monday May 20 at The QT Hotel. The touring education summit is designed to engage current and emerging lash and brow artists for a day of education and networking.  Early bird tickets for ELLEEVATION Perth were fast to sell out, with limited tickets now remaining for sale. Otto will run his popular and award-winning Lash Lift Mastery session. This session is designed to offer t ..read more

High Tech Medical, one of Australia’s leading medical equipment suppliers has been offering the latest aesthetic products to the market since 1999. As Deka’s Australian and New Zealand distributor for more than 20 years, High Tech Medical has just launched the RedTouch Pro. Anita Quade sits down with Managing Director Matt Moncrieff to find out about their latest launch and how clients can get the best return on investment. Matt, tell us how your salon clients can get the best ROI with High Tech Medical (HTM) devices. “There are many different factors that can contribute to a device and treatm ..read more

Beauty business owners are challenged with the task of electing which companies to partner with for their treatments, retail products and training. With so many beauty salons and clinics operating out of Australia, all of which cater to the unique needs of their clients, no two treatment menus are the same. One common denominator of skincare specialists, however, is the desire to partner with brands that offer efficacious and scientifically-backed product lines. In a world where it’s increasingly hard to cut through the beauty noise, sourcing the right topical solutions can be easier said than ..read more

Karla McDiarmid traveled to New York City to cast her industry eye over the beauty trends making waves overseas in 2024 and beyond. In March this year, I headed to The New York International Beauty Show (IBS) and International Esthetics, Cosmetics & Spa Conference (IECSS), each held annually at the Javitis Exhibition Centre.  It was my first time visiting the New York convention, as I would ordinarily attend the Las Vegas show. Las Vegas is bigger in size with more exhibitors, yet the quality of New York was still fantastic. It’s great to see what [industry trends] are coming a year o ..read more

This innovative non-ablative laser is delivering incredible results in the beauty market. Anita Quade chats to Emma Stewardson, National Manager, Clinical & Products Training at Clear Skincare Clinics about this game-changing technology. What is the Renuva laser treatment? “Renuva is a non-ablative laser that creates a heating of the dermal layer within our skin producing thousands of microscopic thermal zones. This leads to a controlled thermal injury to remodel and rebuild collagen fibres, in addition to stimulating the production of new collagen. Collagen remodeling will help to plump ..read more

According to new research analysed by Western Australia-based cosmetic clinics, Youth Lab in collaboration with Finder, Australians collectively invest $AU1.6 billion each month in beauty and aesthetic treatments. Botox/filler/plastic surgery and hair appointments far outweighed traditional beauty treatments in national average spend. However, it was found that a national average of $158 million is spent per month on nail appointments – the highest amount of all beauty salon treatments. This amount equates to an individual average spend of $39 on nail appointments monthly. Eyelash extensions a ..read more

Winners of the 2024 Australian Small Business Champion Awards have been announced, having been chosen from thousands of finalists from across the country. For some winners, this was the first year they had elected to enter the annual awards. While, it wasn’t the first time others had secured a spot on the prestigious shortlists. Professional Beauty caught up with three of this year’s winning beauty businesses to learn why they entered and what it means to be recognised: Beautee Bar, winner of the Brows & Lashes category Owner: Tarnee Morris www.beauteebar.com.au Was 2024 the first year you ..read more