Reading Time: 18 minutes Cultivating keywords, customers and creative product descriptions There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. […] The post REALITY SEO: Jane Fonti: How I doubled organic traffic to my online store appeared first on THE RECIPE FOR SEO SUCCESS ..read more

Reading Time: 31 minutes Knowing your audience and cutting through the noise In 2024 with the rise of AI, it can feel like we’re moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our […] The post How to be a better marketer in 2024 with Rand Fishkin appeared first on THE RECIPE FOR SEO SUCCESS ..read more

Reading Time: 27 minutes What’s coming and what to focus on So here we are, a fresh new year to grapple the Google beast and get our site found online. But what should be our SEO priorities in 2024? What’s coming down the pipe? And what is old hat? Today I’m joined by one of our favourite guests on […] The post SEO Predictions for 2024 with Kate Toon and Cyrus Shepard (NEWBIE) appeared first on THE RECIPE FOR SEO SUCCESS ..read more

Reading Time: 20 minutes What makes clients click Do you ever wonder how effective your site’s SEO is? You’ve put all this time and effort into finding effective keywords, your images are slim, your page loading time is faster than a fast thing. But is it bringing in the clicks and sales? Because at the end of the day, […] The post Easy SEO testing tactics: How to get better results with Logan Bryant (NEWBIE) appeared first on THE RECIPE FOR SEO SUCCESS ..read more

Reading Time: 17 minutes Embracing techy SEO to get found online Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I’ll be […] The post REALITY SEO: Elisha de Jonge: Getting Google on board with my rebrand appeared first on THE RECIPE FOR SEO SUCCESS ..read more

Reading Time: 22 minutes Web hosting and the hidden impact you make on the planet Now here’s me thinking that being online means I’m pretty green. My entire business is up in the cloud, with very few physical products, not much post, and a little shed in the back garden that uses minimal electricity. And I never use my […] The post Being green online with Ray Pastoors (NEWBIE) appeared first on THE RECIPE FOR SEO SUCCESS ..read more

Reading Time: 20 minutes Learning the basics to get keen insights to your site Setting up a website is not a one-off process. In many ways, it’s like having a plant. Building your website and optimising it to be found is like setting up the nutrient-rich soil. Hitting publish for the first time is like planting a seed. Now […] The post Google Search Console 101 with Sodiq Ajala (Newbie) appeared first on THE RECIPE FOR SEO SUCCESS ..read more

Reading Time: 31 minutes Showing Google you’ve got the goods Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz. But is it? So many ecommerce sites fall down on the basics of user experience. Terrible navigation – check Confusing home page – check […] The post Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE) appeared first on THE RECIPE FOR SEO SUCCESS ..read more

Reading Time: 23 minutes Understanding how Google classifies context. The Google beast has come a long way since 10 blue links, doorway pages and exact match domains. But what’s changed the most is probably how we consider and use keywords. At beginner level we’re gathering keywords, grouping them by content and then using them on our pages, but as […] The post What the eff are entities in SEO? with Nik Ranger (NEWBIE) appeared first on THE RECIPE FOR SEO SUCCESS ..read more

Reading Time: 27 minutes Leaving your audience satisfied with every click So you have your beautiful new website. You’ve carefully written the copy and paid an arm and a leg for a fancy pants design, you’ve even done a little SEO, optimising your images, writing titles and metas and making an effort to speed up your site. But you’ve […] The post Improving website user experience with Kevin Indig (NEWBIE) appeared first on THE RECIPE FOR SEO SUCCESS ..read more