The Power of Hyperlocal Content Marketing for Cannabis Businesses   The challenge of getting more people in the door is something nearly every cannabis retailer faces.  In today’s rapidly increasing market where cannabis consumers have tons of options for dispensaries, glass shops, CBD shops, and even cannabis apparel stores.  With all of these choices available, it’s more important than ever for cannabis businesses to find ways to maintain a steady stream of people walking through their doors.  It’s great when your website traffic increases, and you find that cannabis c ..read more

“Does content marketing actually work? How long will it take to start seeing real results from content marketing?”  I’ve received these questions quite a bit over the years.  Yes, content marketing works. It can take about six to nine months before you will start to see substantial results.  That being said, the answer for your individual cannabis business could be very different. You may see results a lot faster, depending on how much content strategy, production, and promotion your brand is doing.  On the other hand, it could also take your cannabis business much long ..read more

As a cannabis content marketer, I often receive questions from cannabis industry business owners wondering about the value of blogging for business. More specifically, in 2022, with a whopping 6+ million blog posts published worldwide every day, it’s understandable to question the relevancy of maintaining a business blog. Especially when social media is so big.  In short: YES, it is.   In general terms, blogging is the core of content marketing and an important tool for cannabis businesses to use to improve the search engine optimization (SEO) – needed for bringing visibility - of t ..read more

Coming up with cannabis business blog post ideas is one of the most trying tasks that only continues to grow more difficult as your content library expands.  Usually, when you’re writing the first few blog posts for your cannabis business, you’re full of fresh and creative topic ideas. After a while, though, the obvious and basic topics are being utilized. It feels as though you’ve written every possible thing there is to write for cannabis consumers.  Continued content creation and topic brainstorming become more difficult as time goes on. But, you want a cannabis business blog t ..read more

I’m going to share a secret.  Ready? Keyword research is equal parts science and art.  You need both elements in order to understand your target customer and get into the real data to discover what they are looking for online – and how to focus the content creation for your cannabis business. Keyword research is vital if you want to rank well in search engine results and ensure your content resonates with your target audience.  Using the right keywords guides your business’ content marketing. If your target audience isn’t searching for the keywords you’re using, then your market ..read more

What Do I Post on My Business Blog?   This is the number one question people ask when it comes to cannabis business content marketing.  What’s interesting about that is there’s really an endless supply of ideas for you to use when it comes to creating blog posts.  Cannabis consumers are looking for engaging material that adds value to their life. They want to read stories, not topics. For example, “CBD edibles” is a topic, whereas “5 Ways CBD Edibles Can Relieve Pain” is a specific story idea.  Topics are too broad and uninteresting on their own. Story ideas are spe ..read more

Have you ever wondered about the mental journey your customers go on prior to buying something from your cannabis business? How did they get from scrolling through their phone on the couch to standing in your store, making a purchase?  The journey – mapped out by a sales funnel – outlines all of the checkpoints at which your target customers will interact with your cannabis brand before they are ready to buy. In order to have a successful sales strategy for your cannabis business, your sales funnel has to be effective.  The primary objective with the sales funnel is to move people ..read more

Does this sound like you?   Your cannabis business is having a fantastic month. New customers are finding your website and coming in to buy, and your existing customers are spreading the word about you on social media.    Things are going so well that you have to keep checking to make sure you’re not just having a great dream.    It doesn’t take much to stay motivated when things are moving north. But, during the not-so-good times, motivation and energy levels start to drop.    Running a cannabis business requires a lot of mental and physical energy, and stay ..read more

As a cannabis business owner, your content strategy revolves around getting your brand seen. It fuels website traffic, conversions, and brand awareness. Creating blog content that ranks in search engine results isn’t the easiest feat – but it’s nowhere near impossible with an SEO content strategy.  A combination of art and science, creating an SEO content strategy can take on many different forms. Whether it’s on-page SEO for your cannabis products; different types of blogging, vlogging, and content marketing; or optimizing a photo gallery, the way to go about creating SEO content varies ..read more

 Choosing a Cannabis Content Marketer  Perhaps you’re a new cannabis business owner about to launch your brand. Maybe you’re an experienced cannabis professional looking to expand your business’ reach through content marketing.  Either way, outsourcing your content marketing will help you to reach your goals and grow your brand.  Deciding to hire a content marketer is the easy part.  The difficulty comes in when you have to decide on which content marketer to hire.  In today’s technology-driven world, anyone with Internet connection can build a website, call t ..read more