Just like any retail environment, cannabis retail businesses often struggle with finding growth opportunities to expand their businesses. Data is key in today's technologically advanced society and must be utilized in order for your business to keep up with the competition. The insights gained from data help cannabis retailers increase revenue as they can identify and solve operational inefficiencies, optimize costs, and better understand their customer base ..read more

Most people are already familiar with buying cannabis straight from a store or patient specialist. While many people enjoy an in-person experience, others prefer the convenience and privacy of online ordering. By expanding your dispensary fulfillment options, dispensaries can make their operations more efficient, increase revenue and provide a better customer experience ..read more

The head developer of the Ford Mustang, Lee Iacocca once said, “In the end, all business operations can be reduced to three words: people, product, and profits ..read more

With our instincts telling us to ignore online ads and mass delete promotional emails from our inbox, it’s no wonder that text message marketing is becoming more popular among dispensaries. It’s a preferred method of communication among customers and allows dispensaries to utilize smart targeting for more personalization and effectiveness ..read more

A top-notch website for your dispensary is one of the best things you can do to grow your business. Though professionals in the cannabis industry continue to use traditional ads and brochures to market their products, a website serves the same function, but with larger scale results. Luckily, a website has low barriers to entry compared to print advertising. Once you have it set up properly, you can increase your revenue by up to $200,000 more per month. It can also engage your customers, increase in-store visitors, and develop brand loyalty. To ensure your website is successful ..read more

Many recreational dispensaries don’t have a good understanding of who their customers are. At first, they don’t need to – they have lines out the door. But as the industry matures and expands with competition, there needs change. There comes a point when simply having cannabis to sell is not enough to keep customers. This is why many successful and expanding dispensaries proactively implement tactics and tools to help them build customer relationships...before this point in time comes. One of the most successful customer relationship-building tools is a customer relationship man ..read more

Dispensary operations can get chaotic during the holiday season. Holiday promotions and an increase in consumer shopping bring more customers through your door than any other time of the year. This brings you great potential for hitting sales and revenue records, but if your operations can’t keep up, this potential will not be fulfilled. Preparing your store floor for success takes planning. You must consider all of the holiday-related elements that will affect your normal day-to-day operations. Some of these include increased store traffic, modified hours of operation, seasonal ..read more

Throughout the year, a sale is often enough to make a customer buy from you instead of another dispensary. During the holiday season, when every cannabis retailer puts on a big sale, a simple discount may not be enough to stand out from your competitors. Beyond the basic promotions, these ideas and insights will help you stand out and maximize your success this holiday season ..read more

Event marketing is an effective way for cannabis businesses to reach new audiences and build loyalty among existing customers. Whether you’d like to attend and have a booth at an event, sponsor or even host your own cannabis event, these tips will help guide you through the event planning process and execution ..read more

Business leaders in the cannabis industry look to technology to improve their team productivity and efficiency. However, merely purchasing new software isn’t enough to accomplish this. Onboarding your new technology the right way, so that your staff can use it effectively, is key ..read more