Branding vs. Marketing People often confuse branding and marketing or even think that they’re the same thing. While branding and marketing are similar, there are multiple differences between the two. Business owners can miss out on projects and profits if they don’t have a firm understanding of how each strategy works and how they can benefit their business. What is Branding? Branding is essentially the definition of who you are as a company or the expression of the company’s personality. It remains consistent and helps answer key questions, such as your mission, core principles, and values. Y ..read more

Like any consumer-driven industry, success in the cannabis industry is dependent on being aware of what consumers demand and delivering on that. Today’s cannabis customers are both health-conscious and environmentally- conscious. Unlike some other industries, they don’t buy products based on price or reputation alone. As self-educated and socially-aware individuals, today’s cannabis buyer is capable of conducting product research and taking other elements into consideration when deciding on a cannabis brand. According to Forbes, the cannabis industry itself is predicted to be worth $20 billion ..read more

It’s no secret that the cannabis industry is booming. The global marijuana market is projected to reach 146.6 billion USD by 2025. Luckily for business owners, there’s no better time for this boom than the digital advertising age. Cannabis businesses have the vast world of internet marketing tools at their fingertips to help facilitate their growth. While the world of internet marketing is full of opportunities for your cannabis business, it also presents unique challenges. Your content needs to be relevant, engaging, and, most importantly, seen first. You’ve got to set your business apart ..read more

Cannabis companies have a significant opportunity to connect with customers by differentiating themselves in a market that’s seeing competition increase by the day. Any good marketer knows that as important as a product’s quality is to its long-term success, its packaging can make all the difference in what people choose to buy. That difference can mean millions of dollars, especially considering that the global cannabis packaging market is projected to surpass $20.4 billion in 2025. And with 2020 poised to be one of the most exciting and innovative years in packaging design yet, companies ..read more

Eco-friendly marijuana packaging is an important consideration for businesses in any industry. According to a 2014 poll taken by the Nielsen Global Survey on Corporate Social Responsibility, over half of online consumers were willing to pay more for products and services from companies that are committed to positive environmental impact. Also, a Hartman Group sustainability study from 2015 showed that 62% of respondents were interested in reading package labels and researching sustainable products. With recycling initiatives and the health of the planet on everyone’s minds, these numbers have ..read more

Eco-friendly packaging is an important consideration for businesses in any industry. According to a 2014 poll taken by the Nielsen Global Survey on Corporate Social Responsibility, over half of online consumers were willing to pay more for products and services from companies that are committed to positive environmental impact. Also, a Hartman Group sustainability study from 2015 showed that 62% of respondents were interested in reading package labels and researching sustainable products. With recycling initiatives and the health of the planet on everyone’s minds, these numbers have certainly ..read more

The explosion of CBD and hemp products has been exciting to watch and partake of in the past few years. The industry has seen so much wonderful growth and innovate new products, throughout the country. However, marketing and promotion of CBD products still has its own challenges. This is largely due to the fuzziness surrounding CBD regulations.  The laws haven’t been exactly clear or consistent when it comes to CBD products. Recently though, the Food and Drug Administration (FDA) has announced various regulatory changes that will be happening soon. Some of these are already beginning to affect ..read more

There’s no argument about it: a solid content marketing strategy is still the best way to promote cannabis businesses. So, we find it surprising that many cannabis businesses still tend to neglect the content on their websites. They usually lack content, have content that optimized properly, or content that targets the wrong audience. Recognizing that you need a strong cannabis content marketing strategy is your first step towards boosting your online presence and attracting more relevant leads. With ads facing heavy regulations, and social media channels being limited, you need a strong base ..read more

Part 2: Cannabis SEO In our last installment, we discussed the dos and don’ts of cannabis content. This week, we’ll have a look at some tips for improving your cannabis SEO strategies. Again, the cannabis industry has very unique needs when it comes to online marketing. These need to be considered in order to improve your returns and more importantly, ensure your compliance with online regulations.  Cannabis SEO Dos and Don’ts: DO Define Your Audience Before Anything Else This also applies to cannabis content, but it is extremely important that you define your audience before you begin SEO tun ..read more

Part 1: Cannabis Content Cannabis Content and SEO are the bedrock, the foundation of digital marketing. They work hand in hand to help businesses drive traffic, increase search rankings, and capture audiences. In the cannabis industry, these are especially important, especially given the strictness of regulations on the internet.  Cannabis businesses have their own needs when it comes to content and SEO. Even though cannabis has been legal for a while now in many areas, many businesses still struggle with online marketing efforts. This blog is installment is a two-part series discussing the do ..read more