New Balance Unites Past and Future on the XC-72
Sneakers Magazine
by admin
1y ago
Expanding their range of experimental new silhouettes, New Balance introduces a shoe that unites past future. The New Balance XC-72 hits the shelves this fall – with the help of a high-profile collaborator. After all-time favorites from the 99X series and classics like the 574 were the stars of New Balance’s catalog, the brand started to put different numbers on the board lately. Next to the 550, shoes from the Shifted collection like the 327 and 237 caught the eyes of NB fans around the globe. According to product manager Alana Burton, the collection’s core principle is to describe the future ..read more
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New Balance Brings Back the Very First Version of the 990
Sneakers Magazine
by admin
1y ago
The 99X series by New Balance undoubtedly is one of the most succesful runs in sneaker history. Debuted almost four decades ago with the very first version of the 990, it spawned several updates over the years. To bring back some of the dearly-missed archive models, New Balance now starts the 990 Version Series – beginning with the MADE 990v1. If it ain’t broke, don’t fix it – that’s what they say at least. But with their constant tweaks on one of their finest models ever, New Balance proves this adage wrong. As of 2021, we’re already at the the 5th version of the 990 and the silhouette is as ..read more
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On Brings an Experimental Prototype to Life
Sneakers Magazine
by admin
1y ago
The lab is probably the most interesting department in any sneaker company. But unfortunately, we rarely get to see all the crazy experiments the design teams cook up there on the regular. Swiss sneaker brand On changes that – with the official release of the Cloudnova Z5. Z5, that’s short for Zurich’s District 5 – where the On Lab is located. Every month, the design team plays around with crazy ideas to create even crazier shoes. Normally, these are not intented to ever enter regular production let alone hit the shelves of retailers. But every now and then, a prototype just has something that ..read more
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Adidas and the National Park Foundation Present 3 ZX Models
Sneakers Magazine
by admin
1y ago
A lot of us spent the better part of 2020 mostly at home – and many people around the world continue to do so. Considering that, it’s no wonder that wanderlust arises in many of us. If that sounds like you, the latest adidas collab with the National Park Foundation comes at just the right time. The initiative with a over 100-year-long history is the official charity of the United States’ National Park Service (NPS) and its 418 national park sites. Among those are world-famous locations like Yellowstone, Crater Lake and Clacier National Park. Those three serve as the inspirations for three adid ..read more
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The On Cloudnova Wrap Is Dedicated to the SHEroes
Sneakers Magazine
by admin
1y ago
Swiss sneaker brand On presents its latest lifestyle model, the Cloudnova Wrap. Celebrating all who identify as women, the shoe merges performance technology with a clever message. “Your shoes tell a story – a glimpse into the greater story unfolding that is your own. They are a symbol of how far you’ve come and, in due time, are replaced to claim what lies ahead.” That’s the underlying thought behind the Cloudnova Wrap, a shoe that’s both forward-thinking and timeless. Designwise, the ribbon lacing system stands out the most. It allows the mid-cut silhouette to adapt to any foot, while the ..read more
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New Balance Celebrates Grey Day 2021
Sneakers Magazine
by admin
1y ago
Grey doesn’t seem like your go-to color for a celebrations – unless its a NB party. Like every year, New Balance commemorates the tone that became a symbol for the brand’s signature understated aesthetics with the Grey Day. 2021’s collection features three special sneakers that all put a different spin on that characteristic look. Keeping it super-classy, the first 574 is a no-frills-version of the orginal silhouette. It first released in the 80s and actually is the result of an experiment: combining a performance sneaker with a trail shoe. The second 574 receives the nickname “Un-N-Ding” and ..read more
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“I Like to Create and Not to Redo the Same Pair Several Times”
Sneakers Magazine
by admin
2y ago
An Interview With Sneaker Artist & Collector Roman Custom The constant pursuit of individuality is one of the driving forces in the digital world we currently live in. Algorithms that serve us just the content that speaks to us. Targeted ads that promote stuff we didn’t even know we needed. And of course, social platforms that provide the stage for anyone to get their five seconds of online-fame. But luckily, there’s also a bright side to it. A mechanism which allows for anyone to get creative. To express themselves. And add their own touches to pieces that are cornerstones of cultures lik ..read more
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A Detailed Look at Jägermeister’s New Streetwear Collection
Sneakers Magazine
by admin
2y ago
With the release of the new “Best Nights” Collection, Jägermeister delivers fresh streetwear styles for 2021. The 12-piece collection conveys a message of confidence, reminding everyone that things will get better eventually – and that the best nights are yet to come. In preparation for that, Jägermeister already serves the perfect gear for an unforgettable night out. Jägermeister Goes International After dipping their toes into the streetwear realms with a celebrated KangaROOS collab, Jägermeister launched their “First Drop” capsule collection in late 2019. With to sleek designs and the s ..read more
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Don’t Sleep on the New Balance 57/40
Sneakers Magazine
by admin
2y ago
When there’s a new NB model, bet that the Boston brand includes a nod to their rich catalog of classics. That’s also the case for the New Balance 57/40, a fresh silhouette that updates the timeless 574. More than three decades in, the 574 is still a go-to sneaker for New Balance fans and sneakerheads in general. Even though its appeal is far from declining, the NB design team now decided to give it a modernized update – all while staying true to its roots. Take a mix of leather, suede and breathable mesh, a pronounced midsole plus an unmistakable “N” logo and you got yourself a New Balance cla ..read more
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Explore the Outdoors With the New Balance X-Racer Utility
Sneakers Magazine
by admin
2y ago
With their latest All Terrain collection, New Balance presents a line of outdoor-ready pieces. The release’s core piece is the New Balance X-Racer Utility, a combination of classic design an state of the art technology. A mix of synthetic and ripstop materials for the upper meets an ABZORB midsole and pronounced profile bottoms. In terms of design, the US athletic brand also takes a best-of-both-worlds approach. While earth tones take up the collection’s nature theme, bright accents remind of NB’s classic sportstyle sneakers. Made for everyday wear from the streets to the outdoors, the X-Racer ..read more
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