Marijuana Branding Dos & Donts
Hazy Marketing Blog
by supportadmin@onceinteractive.com
1y ago
Building a strong brand from scratch is an intimidating task in any industry, especially for cannabis businesses. In addition to the usual challenges of building a brand in an increasingly crowded space, cannabis businesses must navigate a complex and constantly changing legal landscape. Don’t worry though, sticking to these simple do’s and don’t’s will help you make an impression that lasts, while also avoiding the mistakes that hold back many cannabis brands. Create a Clear Style Guide A style guide establishes the images, colors, fonts, and formatting that will represent your business in a ..read more
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Best Marijuana Marketing Strategies to Try
Hazy Marketing Blog
by supportadmin@onceinteractive.com
1y ago
The legal cannabis industry has grown massively over the last few years, however, the differing legal status of cannabis from region to region presents a number of unique challenges when it comes to creating an effective cannabis marketing strategy. Many websites and ad platforms will not run ads for cannabis companies, at least until it gains greater legal acceptance throughout the world. As a result, marijuana marketing campaigns can need some specialized tactics to grow brand awareness: Focus On Local SEO Most cannabis customers, both medical and recreational, tend to buy locally. Dependin ..read more
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How to increase dispensary sales
Hazy Marketing Blog
by supportadmin@onceinteractive.com
1y ago
With the cannabis retail space growing more crowded every day, the competition for new customers is fierce. To keep the new customers coming through the doors, your dispensary needs a marketing strategy that stands out, grabs attention, and ultimately drives more sales for your dispensary. But what exactly should that marketing strategy entail? Let’s take a look at the different tactics you can use to bring in new customers and turn them into loyal shoppers who keep coming back. Discounts and Promotions For many consumers, the cost is an important factor in any purchasing decision. Customers s ..read more
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How to make your dispensary stand out?
Hazy Marketing Blog
by supportadmin@onceinteractive.com
1y ago
As the cannabis industry grows and more and more dispensaries pop up, it is becoming harder to make your dispensary stand out. To ensure that your business is able to attract and retain as many customers as possible, it is vital to offer a customer experience and products that are memorable and unique. Try these easy tips to make your dispensary stand out. Create A Loyalty Program Loyalty programs are a tried and tested method of bringing customers back to a business more frequently, and convincing more people to make that store their go-to shop. Dispensaries are no exception to this. Differen ..read more
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How Pandemic Affected Dispensaries’ E-Commerce: Tips to Reshape Your Business
Hazy Marketing Blog
by emma
2y ago
Cannabis businesses have had to change a huge amount in their relatively brief history. The industry has changed a lot due to legal restrictions being changed, but as a pandemic struck in 2020, the whole industry, from dispensary wholesale supplies to individual E-Commerce retailers had to change. How do you reshape your business in the face of this pandemic? What have people been doing to make life easier for the customers and eliminate risk? Cannabis supplies are optional for some, whereas others need them for medicinal purposes. During the restrictions that have been introduced in a lot of ..read more
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Using Cannabis Slang in Marketing to Promote Your Business
Hazy Marketing Blog
by emma
2y ago
When consumers know what they can expect from a product by seeing marketing that speaks to their expectations, their trust in the product will increase. This is crucial for any product, but for cannabis, it’s a requirement. The language you use to market your cannabis can change the expectations of the experience. Cannabis brands today focus on creating messaging that puts the customer’s expectations front and center and takes their mental and physical well-being into full account, rather than focusing on just the fact you are selling a cannabis product. Changing the Cannabis Terminology The c ..read more
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Using AR, VR, AI Solutions to Promote Cannabis Business
Hazy Marketing Blog
by Hazy-seo
2y ago
The business world has been set aflame with ideas around AI customer service, augmented reality marketing, and virtual reality in e-commerce. But how will these technologies affect the cannabis market specifically? As AR, VR, and AI grow in popularity, the cannabis industry is predicted to go digital and virtual. AI is already being used to optimize the growing process, leading to better, stronger, and more specific strains and products. But, as these technologies expand and develop, they will continue to revolutionize the legal marijuana business along every step of the production line. Augme ..read more
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The Hidden Costs Of Opening A Cannabis Business
Hazy Marketing Blog
by Hazy-seo
2y ago
Finding the right financing for any business can be difficult, but when you’re looking to open one that involves cannabis, things get even more complex. The cannabis business is booming, but starting a cannabis business requires a lot of capital and jumping through a lot of regulatory hoops. If you are thinking of starting a cannabis business, then you need to be aware of these five hidden dispensary startup costs. Meeting Capital Requirements As part of the licensing process, many states require you to prove that you have a large amount of capital before you start. States want to keep people ..read more
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E-Mail Marketing Challenges for Cannabis Businesses
Hazy Marketing Blog
by emma
2y ago
Is email old news? Social media and messenger apps already allow cannabis businesses to easily connect with their customers. Email marketing might seem like a relic of the past — something your parents’ generation might use, but certainly not the latest cannabis startup. But hold on: newer doesn’t necessarily mean better. And even though it’s been around awhile, nearly everyone still uses and checks their email account regularly. With the right marketing strategy, you can use email to build relationships with your customers and drive traffic to your site. In this post, we’ll be discussing the ..read more
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Cannabis Citations: Best Sites to List Your Business On
Hazy Marketing Blog
by bjorn
2y ago
Your website and social media accounts are firing on all cylinders. But is there more you could be doing to help boost your local SEO ranking? Truth be told, you can always be doing more when it comes to SEO; that’s just the nature of the beast. But before you start looking for additional tactics to employ, be sure that you’ve taken care of the fundamentals, such as local citations. If you’ve never heard of local citations, this post will explain what they are, why they’re valuable, and how they can help you leverage the authority of other websites to boost your search ranking. What is a Loca ..read more
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