How Thinking Higher Can Accelerate Cannabis Business Growth with Luna Stower
Mota Marketing Blog
by Kendra Losee
1y ago
What does it take to get the job done? To do what you say you’re going to do, and to not only reach your own goals, but those of the people around you, your organization, and our industry as a whole?  Imagine if there was a way to reach your personal and business goals, no matter the scale. Imagine if you could educate and share your expertise along the way – supporting those around you and having fun while you do it.  Joining us to share her insights and experience is Luna Stower, the Vice President of Business Development at Ispire and Luna Stower Marketing.  In this episode ..read more
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The Best New Email Marketing Software for the Cannabis Industry
Mota Marketing Blog
by Kendra Losee
2y ago
Email marketing is critical to your marketing strategy – now more than ever. But what email vendors allow cannabis companies to use their platforms? There aren’t many. Avoid getting your emails banned and your account shut down with this new email tool. While it is still in beta, it is a powerful tool owned by people who WANT to support the cannabis and hemp CBD industry.  Ignite your email marketing with this new tool! In this episode, you’ll learn: Impact of email marketing Recommended new tool that fully supports the cannabis industry Best practices in setting up the new tool Welcom ..read more
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Cannabis Advocacy, Education and Making a Bigger Impact
Mota Marketing Blog
by Kendra Losee
2y ago
We all know that there is a tremendous need for trusted cannabis education. But how do you educate national and international audiences, including people suffering from painful diseases? Joining us to share her insights and experience is Tiara Sillet, CEO/ Founder of Cannabis Education Canada. Join the conversation as we talk about the importance of education and thinking higher! In this episode, you’ll learn: Creative ways to educate about cannabis Tips for educating about cannabis to international audiences Thinking higher while working with the UN and people suffering from various diseas ..read more
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7 Valentine’s Day Marketing Ideas for Cannabis and CBD Companies
Mota Marketing Blog
by Kendra Losee
2y ago
Oh, Valentine’s Day. A day filled with going out to dinner, gifts of flowers, candy, and jewelry, all with sentimental cards professing love and devotion. Or is it? How consumers approach Valentine’s Day is changing. This means there are more opportunities for cannabis and hemp CBD companies to take advantage of the holiday. If you’re wondering (and it’s a good thing to wonder) how to market your cannabis or hemp CBD products for Valentine’s Day that can help increase sales, then keep reading. Because we have seven marketing ideas you’ll love. How Valentine’s Day is Evolving In 2022, spending ..read more
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How You Can Build Trust Into Your Cannabis Products
Mota Marketing Blog
by Kendra Losee
2y ago
You’ve created an amazing cannabis product…. Now what? What does your label need to include? What regulations do you need to follow to certify your claims? Do you know what it will take to scale and create consistent products? If you’re asking any of these questions, you’re going to love our session. Merril Gilbert, Co-Founder, and CEO of TraceTrust, will be joining us to share her answers to these questions — and more! In this episode, you’ll learn: Why building a great label for your cannabis products is more than just making it look pretty The regulations cannabis producers need to follow ..read more
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Insights From a Veteran-owned Cannabis Company
Mota Marketing Blog
by Kendra Losee
2y ago
In 2019, Bryan Buckley, President, and CEO of Helmand Valley Growers Company (HVGC) joined Cannabis Marketing Live to talk about veterans and cannabis and launching a new company. Given the popularity of that episode, Bryan is joining us to talk about where things are today with HVGC and cannabis in California.  In this episode, you’ll learn: What is Helmand Valley Growers Company About the cannabis industry in California Where we’re at with cannabis research in the U.S. Welcome to Cannabis Marketing Live – All Puff. No Fluff!  Many of us are not aware of the challenges some vete ..read more
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Get Started with Influencer Marketing for Your CBD Business
Mota Marketing Blog
by Kendra Losee
2y ago
Influencer marketing. It’s all the buzz, but is it worth all the hype?  We’re in an industry that is known for using influencers to promote products.  But is it worth it? What do you need to know to get started?  Joining us to share with us best practices of influencer marketing is Christine Scherping, Founder of Friend of a Friend PR. You won’t want to miss this episode! In this episode, you’ll learn: Why you shouldn’t chase BSOs (Bright, Shiny, Object) Creative ways to partner with content creators Who are influencers? They’re much more than their social platform The top t ..read more
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#3Words 2021 Edition
Mota Marketing Blog
by Kendra Losee
3y ago
What did 2020 look like for you? Every year, like you, I sit down and review the previous year. What did I accomplish? What value did I add for my clients and students? What could I have done better? What did I learn? What can I improve? And, most importantly, what do I want the next year to look like?  The end of 2020 was quiet, you know, given the global pandemic, Covid-19 cases surging throughout California, it was easier to stay home and stay safe. So that’s what I did. Which gave me time to update my home office, organize my house, and plan for 2021. It was humbling knowing I’d be ..read more
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How to attract and convert site traffic in the cannabis and hemp industry
Mota Marketing Blog
by Kendra Losee
3y ago
Just as light travels faster than the speed of sound, seeing something appealing tends to steer us toward a certain decision. It all boils down to whether or not we relate to what we see – and the same thing applies to your website! Are your colors eye-catching? Are the fonts clear and not overbearing? Do you create and share the kind of content your target audience wants to see? If you answered ‘yes,’ then they’ll spend more time looking around and understanding how else your content or offers fit our reality. And if they don’t… well, I’ve got just the experts to guide us through the whole at ..read more
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How to Grow Your Personal Brand to New Heights
Mota Marketing Blog
by Kendra Losee
3y ago
Why is it so important to create and grow your personal brand? The simple answer would be that a personal brand help build better relationships with your customers, and coincidentally, will also support the growth of your business. This proves especially important since advertising tends to be limited for CBD, hemp, and the cannabis industry in general. But how do you pull this off? What do you need to know to get your personal brand started? That’s where our guest Brandon Birkmeyer comes in, an expert marketer, podcast host, and amazing karaoke singer comes in! Brandon is the founder of Brand ..read more
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