So, you’re considering studying a professional qualification – firstly, good for you! Secondly, perhaps you’re now realising that this is a sizable commitment. And you have a home to keep up with, a long commute, kids, a social life, perhaps two small dachshunds, and/ or a very sweet elderly neighbour whose shopping you also do once a week. How on earth are you going to fit in a qualification?! Rome wasn’t built in a day. But it was built. The qualification will take time, but you can do it. Here are six tips to help manage a professional course alongside your other life commitments: 1 – Time ..read more

Did you know that 8 out of 10 Oxcom graduates have been offered a promotion or pay rise within 12 months of completing their qualification? Our Oxcom Alumni Survey is designed to capture insights into how our recent students have benefitted from their CIM qualifications. We survey graduates across all levels of CIM qualifications to get their views on gaining a professional qualification. This year’s survey underscores the pivotal role of CIM qualifications in career progression. According to our recent graduates, 89% agreed that their qualification had better equipped them for their job ..read more

Have you ever wondered what sets apart the TikTok sensations from the rest? Look no further because our recent webinar with Lydia Baldwin, “The Secrets to TikTok Success,” delved deep into the strategies and techniques essential for conquering the ever-evolving TikTok landscape. From building a strong brand presence to understanding the complicated algorithm, we focus on a range of topics to help you better understand TikTok and short form content. We conclude with a Q&A session, allowing you to discuss these topics in more detail and explore how they can be integrated into your own market ..read more

Get to grips with the top 5 ai marketing trends set to define 2024 in our latest webinar. Led by digital marketing expert Robyn MacMillan, we cover in-depth analysis, real-world examples, and practical strategies to leverage these trends for marketing success. From AI to short-form video marketing, we focus on a range of topics to help future-proof your career, ensuring that you don’t get left behind! We’ll conclude with a Q&A session, allowing you to discuss these trends in more detail and explore how they can be integrated into your own marketing strategies. You’ll leave armed with a com ..read more

From the first alarmist social media posts to the ensuing avalanche of phone calls, this webinar provides a comprehensive approach to crisis management with Carmel O’Toole During the session Carmel, a seasoned journalist and award-winning PR practitioner with over 30 years of experience. She shares her insights gained from the frontlines of crisis and reputation management. Join us to receive practical advice on how to prepare for and respond to crisis, enabling you to gain confidence amidst chaos. Watch the Webinar About the Trainer Carmel O’Toole is a journalist, author and award winning PR ..read more

The future of TV advertising is both challenging and rife with opportunities. We all have that one TV ad etched in our memories – be it Cadbury’s Dairy Milk Drumming Gorilla, #Like A Girl from Always, or John Lewis’ captivating ad featuring Elton John. TV advertising has seamlessly woven into our daily lives, even if we occasionally find it annoying. Unsurprisingly, this sector of marketing is on a continuous upward trajectory. According to Statista, spending on TV and Video Advertising is projected to reach a staggering $339.70 billion in 2024. Yet, right before our eyes (pun intended), signi ..read more

The social media landscape has been one of the most dynamic sectors in marketing in recent years. Algorithms change, platforms experience exponential growth while others lose their appeal, and existing platforms evolve, surprising both users and marketers. Whatever 2024 brings, one thing is certain – it will not be boring, and surprises are in store. This article will touch on some of the expected social media trends for 2024. The Role of AI Any discussion of digital marketing cannot exclude AI. Generative AI has been a major topic in 2022 and 2023, and its application is expected to grow. AI ..read more

Congratulations! You’ve achieved a globally recognised qualification, so what’s next? The CIM is the World’s leading professional marketing body and you chose your qualification well. It can and should be a route to career progression. Hopefully our set of steps will help you on your way… Step 1: Update your credentials It may seem obvious but the very first step is to update your qualifications on your CV. Make good use of the digital badge you’ll receive from the CIM by putting it on LinkedIn to stand out in the recruitment and selection processes. Step 2: Build your profile Seek out ways to ..read more

Discover how to build loyalty marketing strategies that keep your customers coming back by exploring the latest trends shaping the landscape. In the marketing world, it’s widely recognised that acquiring a new customer can cost five times more than retaining an existing one. Another prevalent concept is the Leaky Bucket Theory, which suggests that businesses are continually losing customers. To maintain their market share, businesses must attract an equal number of new customers to plug this figurative leak. Clearly, addressing this issue is essential for ensuring sustainable growth, both in t ..read more

Dounyaazad completed with us in June 2023 with a CIM Certificate in Professional Marketing, Even while facing great adversity in her home country of Sudan, Dounyaazad’s determination knew no bounds. We caught up with Dounyaazad to hear about her experience studying the CIM Certificate in Professional Marketing and what advice she would give to others considering the qualification. Why did you decide to study the CIM Certificate? I started a small marketing company in 2020 during COVID in Sudan. I decided to study the CIM Certificate to enhance my marketing expertise and gain the conf ..read more