The Psychology of Pricing with Leigh Caldwell
Brainfluence
by Roger Dooley, Roger Dooley | Neuromarketing, Persuasion and Brainy Science Author
2M ago
  In this Brainfluence episode, we explore pricing psychology with Leigh Caldwell, a seasoned behavioral economist and pricing strategist. Leigh joins us to shed light on the true essence of pricing – it’s more than just numbers; it’s about crafting positive customer experiences in a profitable way. In our discussion, we delve into the relationship […] The post The Psychology of Pricing with Leigh Caldwell appeared first on Roger Dooley ..read more
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Design Your Business to Run Itself with Mike Michalowicz
Brainfluence
by Roger Dooley, Roger Dooley | Neuromarketing, Persuasion and Brainy Science Author
4M ago
In today’s Brainfluence episode, we have the brilliant and hilarious entrepreneur, Mike Michalowicz, as our guest. Mike has built and sold multi-million dollar businesses, experienced the trials and tribulations of losing everything, and has since become a successful author, speaker, and entrepreneur. His latest book, Clockwork: Design Your Business to Run Itself – Revised and […] The post Design Your Business to Run Itself with Mike Michalowicz appeared first on Roger Dooley ..read more
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What Your Employees Need and Can’t Tell You with Melina Palmer
Brainfluence
by Roger Dooley, Roger Dooley | Neuromarketing, Persuasion and Brainy Science Author
7M ago
In this podcast episode, host Roger Dooley interviews Melina Palmer, author of What Your Employees Need and Can’t Tell You, about change initiatives in companies. They discuss the misconception that 70% of change initiatives fail and the importance of approaching change thoughtfully. Melina emphasizes the significance of small, everyday changes and micro-decisions that influence employees’ […] The post What Your Employees Need and Can’t Tell You with Melina Palmer appeared first on Roger Dooley ..read more
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REWIRED with Carl Marci
Brainfluence
by Roger Dooley, Roger Dooley | Neuromarketing, Persuasion and Brainy Science Author
8M ago
In this podcast episode, Roger Dooley welcomes Dr. Carl Marci, a pioneer in the neuromarketing space. They discuss Dr. Marci’s current work in healthcare and technology, his views on tech-life balance, and the state of the neuromarketing industry. Dr. Marci emphasizes the need for a balance between reducing friction and maintaining human interaction in the […] The post REWIRED with Carl Marci appeared first on Roger Dooley ..read more
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The JOLT Effect with Matt Dixon
Brainfluence
by Roger Dooley, Roger Dooley | Neuromarketing, Persuasion and Brainy Science Author
9M ago
Ep403-Matt-Dixon-transcript-fullIn this podcast episode, Roger Dooley chats with Matt Dixon, author of The JOLT Effect and founding partner of DCM Insights, about the concept of effortful experiences and the impact of customer indecision on sales. They discuss how companies often create friction and wasted effort for customers, despite knowing it is detrimental. Matt shares examples […] The post The JOLT Effect with Matt Dixon appeared first on Roger Dooley ..read more
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Belonging to the Brand with Mark Schaefer
Brainfluence
by Roger Dooley, Roger Dooley | Neuromarketing, Persuasion and Brainy Science Author
9M ago
In this podcast episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of community in marketing strategies and the challenges of managing online communities. Mark explains that community involves genuine connection and communion among people, with a unifying purpose. They also touch on the […] The post Belonging to the Brand with Mark Schaefer appeared first on Roger Dooley ..read more
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Immersion with Paul Zak
Brainfluence
by Roger Dooley, Roger Dooley | Neuromarketing, Persuasion and Brainy Science Author
10M ago
On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness devices to turn activity data into business insights. They discuss neuromarketing, the limitations of traditional metrics, and the importance of immersion for user experience testing. They also talk about the correlation between […] The post Immersion with Paul Zak appeared first on Roger Dooley ..read more
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Using Behavioral Science in Marketing with Nancy Harhut
Brainfluence
by Roger Dooley, Roger Dooley | Neuromarketing, Persuasion and Brainy Science Author
10M ago
On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Nancy Harhut shares how campaigns that focus on emotional impact over product features can increase purchase intent. We also discuss information gap theory and how marketers can use it to pique interest, availability bias, and autonomy […] The post Using Behavioral Science in Marketing with Nancy Harhut appeared first on Roger Dooley ..read more
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Evolutionary Ideas with Sam Tatam
Brainfluence
by Roger Dooley, Roger Dooley | Neuromarketing, Persuasion and Brainy Science Author
11M ago
In this episode of Brainfluence, host Roger Dooley interviews Sam Tatam, Global Principal and Head of Behavioral Science at Ogilvy Growth and Innovation. Tatam discusses his background in organizational and industrial psychology and advertising strategy, as well as his work at Ogilvy, where he and his team develop interventions and shape communications for some of […] The post Evolutionary Ideas with Sam Tatam appeared first on Roger Dooley ..read more
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Write a Must-Read with AJ Harper
Brainfluence
by Roger Dooley, Roger Dooley | Neuromarketing, Persuasion and Brainy Science Author
1y ago
In this episode of Brainfluence, host Roger Dooley interviews AJ Harper, an editor and publishing strategist, about her career as a developmental editor and ghostwriter, her new book, and the importance of understanding the reader as a character in non-fiction writing. AJ shares her insights and experiences in the world of writing and publishing, providing […] The post Write a Must-Read with AJ Harper appeared first on Roger Dooley ..read more
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