416: A Masterclass in Design with Mauro Porcini, Chief Design Officer at PepsiCo
Marketing Today with Alan Hart
by Alan B. Hart
1d ago
Mauro Porcini is a widely known design thought leader, author, and first-ever Chief Design Officer at PepsiCo. He is also a presenter and judge on the TV shows New York by Design and America by Design on CBS and Amazon Prime Video. Mauro is from Italy, where he studied design in Milan and did his thesis on wearable technology with Philips Design. After opening and closing an agency with music artist Claudio Cecchetto, he spent 10 years at 3M, then was hired at PepsiCo as Chief Design Officer in 2012 to help them gain a competitive edge over their main competitors at Coke. In this role, he is i ..read more
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415: How ETS is Rebranding and Evolving with Michelle Froah, Chief Marketing and Innovation Officer
Marketing Today with Alan Hart
by Alan B. Hart
1w ago
On the show today, Alan and Michelle talk about her career journey, the ETS rebrand, the uniqueness of her current role, and why more organizations should be thinking of a similar structure at the leadership level. ETS's focus on people and mission of driving human progress forward is what drew Michelle to the company. As Chief Marketing and Innovation Officer, she is responsible for internal and external communications, customer insights and analytics, branding and marketing, e-commerce, philanthropic impact, global demand generation, and product innovation and development.  Michelle Fr ..read more
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414: Bubble Goods is Offering a New Avenue for Food Brands with Founder and CEO Jessica Young
Marketing Today with Alan Hart
by Alan B. Hart
2w ago
In this episode, Alan and Jessica talk about Bubble Goods, who it serves, and how they are helping emerging food brands and unique consumers alike.  Jessica Young is a fan of Fufu and the founder and CEO of Bubble Goods. With 10+ years in the food and wellness industry, Jessica saw a gap in the market: food brands were innovating (specifically in the health foods sector), but they didn’t have the digital know-how or right platform to launch and scale on. It was becoming harder and harder for these brands to get onto Whole Foods, launch and scale within Amazon, and drive customers into th ..read more
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412: How can we Trust AI? with Jacqueline Woods, CMO at Teradata
Marketing Today with Alan Hart
by Alan B. Hart
1M ago
Jacqueline Woods is the Chief Marketing Officer for Teradata, the cloud analytics and data platform for AI, headquartered in San Diego, California. Jacqueline joined Teradata from NielsenIQ, where she was a member of the executive leadership team and Global Chief Marketing and Communications Officer. She also spent nearly 10 years as CMO of the IBM Global Partner Ecosystem Division, where she focused on building cloud, data, AI, and SaaS strategies. Before that, she was Global Head of Customer Segmentation & Customer Experience at General Electric and also held roles of increasing responsi ..read more
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411: How citizenM Hotels are Disrupting the Hospitality Industry with Chief Marketing Officer Robin Chadha
Marketing Today with Alan Hart
by Alan B. Hart
1M ago
In this episode, Alan and Robin discuss his path from Wall Street to citizenM, their focus on affordable luxury, the innovations they are bringing to the hospitality industry, and who they are working to serve. Robin also tells us about their unique citizensOf campaign and how it is helping them integrate into communities, as well as their partnership with World Bicycle Relief and how they encourage their guests to participate in impactful ESG initiatives.  Robin Chadha is the Amsterdam-based Chief Marketing Officer of citizenM, where he leads the Brand & Communications team. Robin i ..read more
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410: Circle has Community Building Down to a Science with Andy Guttormsen, Co-Founder and Chief Revenue Officer
Marketing Today with Alan Hart
by Alan B. Hart
1M ago
In this episode, Alan and Andy discuss his path to creating Circle, how to build community, best practices and takeaways for community builders, how to build a great member experience, how to find the right members for your community, and much more! Andy Guttormsen is the co-founder and chief revenue officer of Circle, an all-in-one community platform for professional creators and brands. He started his career on Wall Street, but quickly found that it wasn't the place for him. He attempted to start a couple of ultimately unsuccessful companies before he made his way to Teachable, where he had ..read more
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408: David’s Bridal is Innovating Retail Brand Experiences with Kelly Cook, President of Marketing, IT & Finance
Marketing Today with Alan Hart
by Alan B. Hart
1M ago
Kelly Cook does it all! She is a mother of five who plays the drums AND serves as President of Marketing, IT, and Finance at David’s Bridal. Her love of learning and trying new things can be seen in her impressive and varied work history. From Continental Airlines, to Waste Management, Inc. to DSW, Pier One, Sears, Kmart, and now David’s Bridal, Kelly tells us she learned a lot about herself and her craft by challenging herself in new industries and encourages other marketers to try the same. In this episode, Alan and Kelly discuss her unique role combining brand, tech, and finance and what t ..read more
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407: Does Your Career Align with Your Values? with Regina Lawless, Author of Do You: A Journey of Success, Loss and Learning to Live a More MeaningFULL Life
Marketing Today with Alan Hart
by Alan B. Hart
2M ago
Regina Lawless is an inspiration. She is a recent empty nester, founder of Bossy & Blissful, a community for black women executives and business owners, and author of Do You: A Journey of Success, Loss and Learning to Live a More MeaningFULL Life. After graduating with her BA in communications from California State University-Sacramento, Regina got her first job in human resources at Target. After about 8 years in retail HR, she did a stint in banking, then moved to the airline industry, and in 2016 she pivoted to tech. This led her to Meta, where in 2020 she became the head of diversity ..read more
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406: The Punk Rock Innovation Strategy with Paul Stonick, VP of SCADpro at Savannah College of Art and Design
Marketing Today with Alan Hart
by Alan B. Hart
2M ago
Paul Stonick is a punk. Like, an “opened for Red Hot Chili Peppers before they were cool” kind of punk. He started in web design in the mid-90s, then pivoted to UX in 2012. With 18 years in e-commerce, fashion, beauty, home improvement, and automotive, as well as 15 years in executive design leadership roles, he has over two decades of “tra-digital” experience in brand creative, visual, and UX design. Now, in the third act of his career as Vice President of SCADpro at Savannah College of Art and Design, Paul tells us it's the opportunity to develop the next generation of design leaders as they ..read more
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405: How to Be Your CFO’s Best Friend with Thumbtack CMO, Llibert Argerich
Marketing Today with Alan Hart
by Alan B. Hart
2M ago
Llibert Argerich is a hardworking triathlete from Andorra, one of the smallest countries in the world. At 11, Llibert lost his father and learned his work ethic firsthand as he watched his mother raise three children on her own as a waitress. His desire to expand his worldview beyond the valley has led him to live in five different countries on two continents over the last 20 years. After completing his bachelor’s degree in economics from the University of Toulouse in France, Llibert started doing market research for a small start-up, but it didn't take long for him to fall in love with market ..read more
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