Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
2,273 FOLLOWERS
Build a Big Podcast is the marketing podcast for podcasters – how to grow your podcast audience, boost listener engagement, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast: Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
6d ago
In this episode of Build A Big Podcast, David Hooper discusses the importance of understanding and connecting with your podcast audience, strategies for podcasting success, and tools to help you grow, build community, and monetize your podcast.
Key Themes
Audience Connection: Understanding and connecting with your listeners.
Effective Marketing: Strategies for growing your audience and making money with your podcast.
Audio Quality: Ensuring high-quality audio and the best ways to consume podcasts.
Podcasting Tools: Using tools like Riverside and RSS Radio for enhancing podcasting experience ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
1w ago
In this episode of Build a Big Podcast, David Hooper discusses the importance of making your audience feel connected to your podcast, shares tips for naming and recording a podcast, and explores the benefits of co-hosting versus having guest appearances.
Key Themes
Audience Connection: Making people feel you
Branding: Importance of podcast names
Marketing: Alternatives for voice over recordings
Impactful Content: Effectively managing time zones
Collaboration: Benefits of cohosting a podcast
Tools and Resources: resources to help you build a better, more successful podcast
Monetization: Big Po ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
3w ago
Discover what podcasters can learn from dog training, how to triple your podcast reviews, and why quality content trumps quality recording in the latest episode of Build A Big Podcast.
Key Themes
Podcasting Impact: Creating a podcast that attracts and helps people.
Quality Content: The importance of content in a world of unlimited choices.
Engagement vs. Perfection: Balancing care and effort with micromanagement.
Reviews Matter: Understanding the impact of reviews and strategies to increase them.
Accessibility of Quality Recording: The ease of obtaining quality audio at a low cost.
Crime Podc ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
3w ago
In this episode of Build A Big Podcast, David Hooper shares valuable insights on pitching sponsors, using free music for social media content, the potential for earning $500,000 from a podcast, and the importance of consistency and establishing stature to grow your audience.
Key Themes
Podcast Security: There is no security in podcasting.
Pitching Sponsors: A guide to approaching sponsors for your podcast.
Free Music: Accessing royalty-free music for social media content.
Earning Potential: Discussing a podcaster's $500,000 revenue milestone.
Consistent Publishing: The importance of cons ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
1M ago
In this episode of Build A Big Podcast, David Hooper shares insights on effective podcast guest management, co-hosting agreements, and strategies to grow your podcast audience and make more money.
Topics covered in this episode:
The importance of creating a message that people care about
Attracting an audience through podcasting
Sending questions to guests before interviews and the pros and cons of doing so
Tips for conducting successful interviews with guests, including the benefits of pre-interviews and providing a list of topics to cover
Key strategies for growing and promoting a podcast ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
1M ago
In this episode of Build a Big Podcast, host David Hooper discusses the importance of letting moments breathe and allowing guests to share their story without interruption, drawing parallels to a Super Bowl play-by-play debacle.
Topics covered in this episode:
Super Bowl analysis: Discussion of the final play and the importance of letting moments breathe in broadcast media.
The importance of letting guests speak: Advice on how to avoid talking over guests and giving them the space to express themselves.
How to minimize filler words and embrace comfortable silence when facilitating interviews ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
1M ago
Thoughts on growing your podcast audience, turning your audio podcast into promo videos, fear of public speaking, and more ...
Topics covered in this episode:
Your podcast in my new book on podcasting
Overcoming fear of speaking and improving public speaking skills
Automated podcast mastering to enhance audio quality
Generating ideas and inspiration for podcast creation
Transforming audio podcasts into promotional videos
Addressing the issue of flooding the market with low-quality content
Tools and resources for podcast management and content creation
Episode Timestamps:
04:27 Newsletter ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
2M ago
Topics covered in this episode:
Optimizing your LinkedIn profile
Types of influencers and trust
Overcoming the fear of failure
Modifying equipment for podcasting
The importance of recording and documenting podcast content
Snowed in (and podcasting)
Counterfeit microphones
Episode Timestamps:
00:00 Tips for podcasting success
03:22 Why Dan Miller was one of my first radio guests ...
06:47 Boost podcast revenue with Big Podcast AMP
11:58 52% trust online and in-store brand advice.
14:02 Deep engagement with audience
17:22 Zoom F3: 32-bit float recorder with amazing quality.
22:20 Coun ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
2M ago
Topics covered in this episode:
Quick and dirty podcasting success
Uploading audio-first podcast to YouTube with RSS feeds
Length of podcasts and attention spans
How to tell better stories on your podcast
A 2-minute burnout checkup for podcasters
Transforming gut feelings into words
Burnout in podcasting
Episode Timestamps:
00:00 Ways to grow your podcast and monetize
04:47 Advice columnists and marketing characters
12:39 2-minute burnout checkup: recognizing exhaustion, cynicism, disassociation.
16:47 Get the tape!
17:44 Expressing unspoken truths can be powerful.
The Newsletter for Pod ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
2M ago
I've learned a lot about writing and communication from Mignon Fogarty (sometimes known as Grammar Girl), but also a lot about the business of podcast networks. In this episode we talk about both.
Mignon is the founder of the Quick and Dirty Tips network and creator of Grammar Girl, which has been named one of Writer's Digest's 101 best websites for writers multiple times. She is also an inductee in the Podcasting Hall of Fame.
She's a pioneer in the field of podcasting, recognizing its potential as a platform for independent journalism and storytelling. Her insightful interviews and informati ..read more