It wasn’t that long ago when investing was restricted to a limited group of people with the right knowledge and expertise, understanding how different markets, asset classes and complex financial products worked. Those that didn’t understand would simply pay dedicated professionals to invest for them, provided they had the resources to afford such services. Millions of people were unable to access the traditional system until the fintechs that emerged over the past decade offered online trading platforms that eroded this exclusivity. Today, investing in financial markets is accessible to anyo ..read more

Quick primer: DeFi stands for Decentralised Finance, the catch-all term for financial products and services built using open-source blockchains. DeFi is programmable and smart contracts remove the need for third-parties to facilitate interactions. That makes transactions fast, cost-efficient and safe. Because it’s permissionless, everyone can create and participate in DeFi applications. The DeFi movement is by far the most impactful trend in the crypto industry today. It offers a new way of engaging finance that simply makes more sense to a new generation interested in financial products. In ..read more

At some point during the development of your marketing strategy, you will get into content marketing as a way to raise the profile of your brand. For start-ups setting out with an empty blog, the challenge may seem overwhelming. Tons of content is published every day by all the different brands trying to reach their audience. On WordPress alone, users including brands like TechCrunch, TED, Sony Music and Spotify produce 70 million new posts each month. The game is trying to cut through the noise with a signal that resonates with your key audience. That’s how you break into new markets with so ..read more

Today’s younger and successful brands present themselves differently compared to what we’ve seen from traditional brands in the past several years. Many of these newer brands are performing exceptionally well in product classes where overall sales are declining such as handbags, luxury fashion, accessories, jewellery and lifestyle products. Where legacy brands find it challenging to adapt to what consumers want now, modern brands address those needs instinctively. It’s in their DNA: the way the company was created, the way the business is set up and the way they interact with their customers ..read more

Today’s consumers view the traditional retail experience as impersonal, time-consuming and inconvenient. According to the Accenture Strategy Global Consumer Pulse Research, 41% of US consumers said they left a brand because they failed to deliver relevant personalised experiences. This translated to $756 billion in lost retail sales in the US, and $2.5 trillion globally. There is no doubt we need to redefine the shopping experience and personalisation is a key strategy for building customer engagement and loyalty. Why it’s important The reason why a personalised experience has become this imp ..read more

Having an engaging and authentic online presence while staying on-brand has long been a challenge for many luxury brands. The high-end experiences offered in-store are difficult to replicate online without the immersive experience of walking into a luxury storefront and being greeted by knowledgeable salespersons. Burberry stands out as a luxury brand that is seamlessly integrating the physical and digital worlds. Burberry is a British luxury fashion brand and has a pioneering and adventurous past, including the invention of gabardine and the evolution of their signature trench coat. Balancin ..read more

It wasn’t that long ago when investing was restricted to a limited group of people with the right knowledge and expertise, understanding how different markets, asset classes and complex financial products worked. Those that didn’t understand would simply pay dedicated professionals to invest for them, provided they had the resources to afford such services. Millions of people were unable to access the traditional system until the fintechs that emerged over the past decade offered online trading platforms that eroded this exclusivity. Today, investing in financial markets is accessible to anyo ..read more

Today’s younger and successful brands present themselves differently compared to what we’ve seen from traditional brands in the past several years. Many of these newer brands are performing exceptionally well in product classes where overall sales are declining such as handbags, luxury fashion, accessories, jewellery and lifestyle products. Where legacy brands find it challenging to adapt to what consumers want now, modern brands address those needs instinctively. It’s in their DNA: the way the company was created, the way the business is set up and the way they interact with their customers ..read more

Today’s consumers view the traditional retail experience as impersonal, time-consuming and inconvenient. According to the Accenture Strategy Global Consumer Pulse Research, 41% of US consumers said they left a brand because they failed to deliver relevant personalised experiences. This translated to $756 billion in lost retail sales in the US, and $2.5 trillion globally. There is no doubt we need to redefine the shopping experience and personalisation is a key strategy for building customer engagement and loyalty. Why it’s important The reason why a personalised experience has become this imp ..read more

Having an engaging and authentic online presence while staying on-brand has long been a challenge for many luxury brands. The high-end experiences offered in-store are difficult to replicate online without the immersive experience of walking into a luxury storefront and being greeted by knowledgeable salespersons. Burberry stands out as a luxury brand that is seamlessly integrating the physical and digital worlds. Burberry is a British luxury fashion brand and has a pioneering and adventurous past, including the invention of gabardine and the evolution of their signature trench coat. Balancin ..read more