“2foods is more than a brand; it's a cultural movement.”  Among vibrant images of delicious pastries being happily shared amongst a fashionable and diverse group of young, 20-somethings, the hot pink slogan on 2foods USA’s website stands out. The brand draws an instant curiosity and a dynamic excitement the moment you stumble upon it – and we couldn’t help but want to learn more. The PBFA team recently had the chance to speak with representatives of 2foods USA to hear about their vision for the plant-based foods industry, and learn what lies at the center of the cultural and culinary blen ..read more

When it comes to strengthening the plant-based foods industry, collaboration and partnership are key pillars for success. For an industry that is so people, planet, and animal-forward, our common interests understandably unite us in a collective vision of a better future. And as the entire food industry experiences certain economic conditions in a post-pandemic marketplace that are beyond control, collaboration is more important than ever to further the undeniable growth, innovation, and overall success that the plant-based foods industry has already achieved.  In one such example of col ..read more

The Plant Based Foods Association and Plant Based Foods Institute recently submitted comments in response to the USDA’s request for information on the Specialty Crops Competitiveness Initiative (SCCI), highlighting opportunities to strengthen agricultural production of the key ingredients for plant-based food. The SCCI reflects the USDA’s intention to improve research, market development, and assistance for farmers to better support the specialty crops industry, which includes nearly all fruit, nut, and vegetable crop production (pulses, including dry peas, beans, lentils, and chickpeas, are ..read more

Plant-based meat pioneer, and PBFA member, Impossible Foods has had a busy couple of months: In just the past few weeks, the company debuted their “meatier” red rebrand, launched Impossible Chicken in Whole Foods Markets nationwide, announced the Impossible Hot Dog, and opened Impossible Ranch, a 70-acre cattle sanctuary in South Carolina. What appears to be a bold sign of the company’s next chapter, the excitement and curiosity swirling around the Impossible brand and what its future looks like is palpable. We got a chance to speak with the Impossible team to learn more about their self-desc ..read more

From supermarkets to restaurants to e-commerce outlets—and everything in between—the bottom line is clear: Consumers want more plant-based foods. In our 2022 State of Marketplace report, PBFA shared the latest industry data covering the performance of plant-based food sales across retail and foodservice. We found that the industry hit a record $8 billion in U.S. retail sales, driven by continuous innovation and a growing variety of options. These retail gains were significant considering the marketplace landscape coming off of the pandemic, supply chain disruptions, and a rising inflationary ..read more

In a new report that is making headlines, titled Recipe for a Livable Planet: Achieving Net Zero Emissions in the Agrifood System, the World Bank calls for a reduction in animal-based food production and a shift towards a more plant-based, carbon-friendly method of agriculture. As a leading international financial lending institution, the boldness of this statement is significant. Arguing that the global agrifood industry’s climate impact has not been paid enough attention – as the fight towards net zero by 2050 saunters on – the World Bank urges global economies to shift their spending and r ..read more

Awareness around the environmental impact of food choices is growing. New research from Kroger data partner 84.51° illustrates how this is translating into grocery purchasing decisions. According to the latest data, around 50% of Kroger shoppers are concerned about climate change and as a result, 29% are seeking out sustainable products while 22% say sustainability is very important when choosing which products to purchase. A recent article published in The Food Institute highlighted the connection between the 84.51° data and a recent consumer trends study from Innova Market Insights that hon ..read more

As news of H5N1 across dairy and cattle herds spreads across the U.S., we are left with a feeling that is simultaneously frightening yet familiar. Seeing updates about strains of flu that rapidly progress through livestock populations has become an unfortunate norm in this country. As government bodies work to contain the spread, and better understand the viral pathways, we would be deeply remiss should we not acknowledge the dangerous state of our food systems and our overwhelming reliance on intensively reared farmed animals. Hopefully humans are spared in this instance but, even if that is ..read more

The culinary and foodservice world is gearing up for the largest foodservice tradeshow of the year, the 2024 National Restaurant Association (NRA) Show in Chicago. Set against the backdrop of the Windy City, this premier gathering promises to be a hub of inspiration for operators looking to expand upon their plant-based food assortment and procurement possibilities.  According to a recent Technomic report, plant-based foods are gaining prominence across restaurant menus with 83% of operators believing that having plant-based proteins on their menus drive foot traffic. The NRA show is the ..read more

The 2024 DOT Innovations Show, held April 22-24 in Denver, Colorado, served as a gathering of industry leaders and innovators, all eager to explore the latest trends and advancements in the foodservice industry. DOT Foods is North America’s largest food industry redistributor of over 125,000 products, making the show the perfect platform to facilitate impactful connections. Among the myriad of exhibitors and discussions, one notable trend stood out: plant-based foods are growing in presence and influence across the foodservice industry. From mouth watering plant-based burgers to dairy-free de ..read more