Watch this video now #LibraryMarketing Show, episode 240 I’m sure you’ve heard by now that U.S. President Joe Biden has signed a bill banning TikTok in the United States. What would that mean for your library marketing? Now that the dust has settled a bit on the coverage of the ban, and speculation from experts, we’ll dive into it in this episode of The Library Marketing Show. Plus kudos goes to a library that received a Peabody Award nomination for their short-form video content! Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here ..read more

Watch this video now #LibraryMarketing Show, episode 239 You may wonder, is it possible to over-communicate with my patrons? Can you send too many emails, do too many social media posts, and put up too many posters and flyers in your library? There are some telltale signs that you’re overdoing it! I have four tips to help you determine if you are flooding your community with too many messages in this Library Marketing Show episode. Plus kudos go to a library that received press coverage for the return of a long overdue book with a funny note inside! Do you have a suggestion for a topic for a ..read more

Photo courtesy Cincinnati and Hamilton County Public Library My maternal grandfather was small (he stood about 5 feet 3 inches tall) but mighty. He returned from World War Two to a wife and four children. He made ends meet by farming, driving a milk delivery truck, and working on a road construction crew. He taught me to build fences, crack walnuts with a vise, and drive a tractor and a car. My grandfather When he died in 2016, I decided I wanted a bouquet of flowers at the funeral as a symbol of all that he meant to me. I ordered an arrangement online. Imagine my surprise when a few months ag ..read more

Watch this video now #LibraryMarketing Show, episode 238 I have a bummer of a report to share with you today. However, it’s imperative because it may impact the way you use your library’s social media accounts to promote other content offerings from your library. Buckle up! We will dive into that in this episode of The Library Marketing Show. Plus, kudos go to a library that uses email to show off its accomplishments and prove its value to key stakeholders. Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching ..read more

Photo courtesy Cincinnati and Hamilton County Public Library Five years ago, I was listening to an episode of a library podcast about Google Ad Grants, which offers $10,000 monthly advertising credit to qualified nonprofits. Thousands of nonprofits use the program. You apply once, and the grant continues indefinitely. Wow! Many libraries have taken advantage of this program since it was launched in 2004. Some of those libraries collaborate with a company called Koios, currently run by Maggie Carson and Peter Velikonja. Koios is a member of Google’s Certified Ad Grant Professionals group ..read more

Watch this video now #LibraryMarketing Show, episode 238 I have a bummer of a report to share with you today. However, it’s imperative because it may impact the way you use your library’s social media accounts to promote other content offerings from your library. Buckle up! We will dive into that in this episode of The Library Marketing Show. Plus, kudos go to a library that uses email to show off its accomplishments and prove its value to key stakeholders. Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching ..read more

Photo courtesy Cincinnati and Hamilton County Public Library Five years ago, I was listening to an episode of a library podcast about Google Ad Grants, which offers $10,000 monthly advertising credit to qualified nonprofits. Thousands of nonprofits use the program. You apply once, and the grant continues indefinitely. Wow! Many libraries have taken advantage of this program since it was launched in 2004. Some of those libraries collaborate with a company called Koios, currently run by Maggie Carson and Peter Velikonja. Koios is a member of Google’s Certified Ad Grant Professionals group ..read more

Watch this video now #LibraryMarketing Show, episode 237 Google is at it again! The engineers at the search engine recently changed the way that they rank websites and search to make internet searching easier for the user. But that’s going to have some implications for your library. Don’t panic! We’ll go through the changes and what they mean for your library’s website in this episode. Plus, kudos go to a library that sent its annual report to a media outlet and got positive press coverage with an unbeatable headline. Do you have a suggestion for a topic for a future episode? Want to nominate ..read more

Photo courtesy Cincinnati and Hamilton County Public Library This week, I’ll be able to see the world’s largest bottle of catsup. (Ketchup? Catsup? Is there a difference?) When I learned that I’d be speaking at Reaching Forward South in Collinsville, Illinois, I Googled the area. That’s how I discovered the city is home to a 170-foot water tower shaped like a catsup bottle that just happens to be on the National Registry of Historic Places. It’s even got its own website and fan club. If you’re like me, you do some strategic planning when you go on a trip. You decide to rent a vehicle or resear ..read more

Watch this video now #LibraryMarketing Show, episode 236 Algorithm changes are an inevitable part of library social media. Normally, those changes spell bad news for libraries. But… LinkedIn just changed its algorithm and those changes are good news for libraries! (Yippee!) I’ll outline the three new and improved LinkedIn algorithm changes and how they will positively impact your library’s posts in this episode. Plus, kudos go to a library that brought a bunch of libraries together to create a viral video for Read Across America. Do you have a suggestion for a topic for a future episode? Want ..read more