iti Direct Mail Blog
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This blog provides direct mail marketing tips for small to mid-size companies to achieve the best return on investment.
iti Direct Mail Blog
7M ago
There is a feeling that comes over you when you receive an envelope that has a handwritten font. Something about the familiarity sets it apart from the pile of bills that gather in your other hand. It’s comforting to think the ..read more
iti Direct Mail Blog
7M ago
Think about a time when you got a piece of marketing mail that caught your eye. Maybe you laughed a little. Perhaps you were excited about a coupon. Perhaps you even put the piece of mail on your fridge. You might ..read more
iti Direct Mail Blog
7M ago
Have you ever thought about how important things like letters and envelopes are for your business? Believe it or not, business stationery like this can make a significant difference for your brand. It’s not just about the information on the ..read more
iti Direct Mail Blog
1y ago
There are more than 31 million small businesses in the United States today, highlighting the high level of competition that companies face across different markets. Effective marketing strategies allow businesses to stand out from the crowd and position themselves in view of the ..read more
iti Direct Mail Blog
1y ago
Did you know that more than 65% of consumers find direct mail marketing more personal than digital marketing? In the digital age, marketing tactics such as mass email campaigns are commonplace. Beyond email campaigns, companies in every industry have created social media ..read more
iti Direct Mail Blog
1y ago
Can you believe that over 425 million pieces of mail were processed each day by the USPS in 2021? That’s a significant amount of potential competition if you want to have a successful mail marketing campaign. The good news is that there ..read more
iti Direct Mail Blog
1y ago
There are over 1.54 million charitable organizations in the United States – that means there is a lot of charity marketing going on! So how do you make your charity stand out? What is the most effective marketing strategy? Read on ..read more
iti Direct Mail Blog
2y ago
Did you know that supporters are more likely to donate money to a nonprofit if you make a meaningful connection with them? It’s important to speak directly to your supporters on a regular basis to build that relationship. One way to do that ..read more
iti Direct Mail Blog
2y ago
Did you know that a business’s sales will increase by an average of 2.5 percent for every 2,000 business cards they pass out? It is difficult to imagine another marketing strategy that can compete with that. That is why business cards are ..read more
iti Direct Mail Blog
2y ago
A hallmark of any good marketing strategy is branding. Visually linking your marketing and products or services to each other helps your customers know who you are and what you do. Letterhead should absolutely be part of this strategy. Professional letterhead design ..read more