There are two things you will never here a home services business owner disagree on. Customer retention being one of the most important keys to growing a successful home services business. Word of mouth referrals being the absolute best source of leads, providing a low customer acquisition cost and the high close rate. We know it’s a captain obvious statement that having a strong customer retention marketing plan is critical to the success of any home services business. It’s impossible to build a successful home services company with a leaky bucket of customers, even when you are a Plumbing ..read more

How much does having a professional looking website design and content influence consumers to use your HVAC company? It seems quite logical that having an exceptional looking website with authoritative content is paramount to the success of your HVAC businesses being able to attract and convert prospects into new customers. However, in today’s digital landscape, how necessary is having a website to attract new customers? Further would potential customers trust your HVAC business, if you did not have a traditional website and instead opted to solely use social media platforms like Facebook and ..read more

It seems like a pretty captain obvious statement that in 2023 it’s important for your auto repair shop to have a great website that looks professional and has authoritative content, or is it? Furthermore, would consumers trust your auto repair shop, if you did not have a traditional website and instead used social platforms like Facebook and  Instagram to connect with consumers online? To get more insight on the topic, we conducted a national consumer research survey of 2,000 vehicle owners to find out how important a website is to consumer while selecting an auto repair shop as well as t ..read more

The Answer Is Found Within One Simple Question…. It always surprises me that a marketing channel like direct mail, which has been around since the 1800s, has so many people asking in 2023 if it works.   Over the past 15 years, Mail Shark has executed direct mail campaigns for 1,000s of businesses across the country, from pizzerias, auto repairs shops, HVAC companies, to dental practices, online grocery retailers, fitness centers, salons, spas, and beyond. YES, Direct Mail absolutely works for any business where there is a quality mailing list available.  Now I know there will be ..read more

As it turns out, Guns N’ Roses was right. Whether you provide HVAC, Plumbing or any other home service, before you consider sending out direct mail to get more customers for your business, it’s important you have clear understanding on how direct mail marketing results work.    Let’s assume you have an HVAC business. If you were to stop the next 100 homeowners you met and asked them if they currently had any issues with their HVAC system that they needed an immediate fix on, how many do you think would say, yes, they do?    Of course, there is no way to determine ..read more

Do Wealthy Consumers Use Coupons? As a direct mail marketing professional, I know having a strong offer on our client’s direct mail marketing in the form of a coupon or special is a major catalyst to entice new customers to try their establishment for the first time as well as getting current customers to come back and become loyal repeat customers.  However, when speaking to many of our clients, it can be difficult for them to understand that offering a small discount is well worth it when comparing the discount amount to their customers lifetime value. Your customers lifetime value is t ..read more

To find out why more consumers are not visiting the dentist, we asked the 3,868 respondents who reported they have not visited the dentist recently, The top three reported reasons are: “No Dental Insurance” (31%), “Covid Concerns” (23%), and “Too Busy” (21%) With such a high number, almost 1 in 3 (31%) reporting not having insurance as a reason to not see the dentist, there continues to be a compelling reason to consider offering an in-house membership program. Having an in-house dental membership program can help many uninsured consumers get the dental care they need while attracting new pat ..read more

It’s clear in today’s competitive market just how important your online reputation and ratings from review sites such as Google are to attracting new patients. However, what isn’t as transparent, is at what rating prospective patients will be deterred from considering your practice. To find out, we asked 5,841 consumers the following question: Based On A Google Rating System Of 1-5 Stars (1 being lowest, 5 being highest), which of the following applies to you? I Would Only Use A Dental Practice With A Google Rating Of _ Or Higher. With 47% of prospective patients from our survey reporting the ..read more

With cases of COVID still lingering and less than desirable economic conditions, we wanted to know how many consumers were regularly visiting their dentist in today’s current environment. The Results Of Our National Consumer Research Survey Of 10,822 Consumers, Indicate That 36% Of Respondents Have Not Been To The Dentist In The Past 12 Months. Taking a closer look at the demographics of respondents who reported not visiting a dentist over the past 12 months, sheds some interesting light on the data. We found that most respondents who reported not visiting the dentist in the past 12 mon ..read more

Your website is the digital face of your business for new prospective patients. We wanted to know just how much impact having a professional-looking website with quality content had on influencing prospective patients when choosing a dental practice. Not only did we get the answer, we uncovered some interesting demographic data that provides a compelling reason to ensure your website is done right. Based on our survey results of 2,000 consumers, 61% of respondents reported that they are influenced by a professional-looking website, with almost 1 in every 4 (24%) of consumers reporting that the ..read more