Direct MAIL ADVERTISING When should you use direct mail advertising Direct mail can be highly effective for many marketing campaigns and purposes: promote your brand or company promoting a new product or service promoting a special event or important date promoting grand openings soliciting new orders generating new leads create a positive brand image that will help future sales cross-selling to existing customers building brand loyalty increasing repeat orders reactivating dormant accounts or increasing sales coverage. We all know that print advertising should be a part of your marketin ..read more

Top Direct Mail Trends for 2023 Our marketing team has taken a deep dive into some statistics and trends we monitor and catalog throughout the year. Here’s a look at the top direct mail trends that we think will drive direct mail success in 2023 and beyond. After much talk about QR codes in 2022, we’re finding that they are still a must in your creative, but sometimes lack the performance levels you might expect. In terms of campaign performance trends, we’re still seeing from our clients and the industry is that direct mail to digital marketing is resulting in huge returns on investment ..read more

Direct MAIL ADVERTISING What are the advantages of direct mail advertising? Direct mail is a great form of marketing and advertising communication because it provides intimate, person-to-person conversation which demands attention and response by taking advantage of an individual’s habit of reading and responding to mail. Direct mail is printed media delivered physically to a customer or prospect's mailbox through the USPS or other delivery service. The advantages of direct mail advertising are why this marketing channel continues to be successful even with the wide range of digital adve ..read more

Direct Marketing Direct mail meets consumer coupon demand Direct Mail has always used coupons effectively to drive action. But in the current market, it's more critical than ever to get them in hands of deal-hungry consumers who are demanding better deals, special savings offers, and incentives. Inflation is up over 8% and is hitting consumers wallets hard. For retailers and businesses like restaurants, food and grocery stores, costs have gone up and consumers are going to be more cautious about how to spend their money. However, there is a powerful tool marketers and business owners can l ..read more

Direct Marketing Return on Investment Measuring Direct Mail ROI KNOWING YOUR RETURN ON INVESTMENT IS CRITICAL TO DEVELOPING LONG TERM STRATEGY Direct mail marketing may include a postcard, printed brochure, promotional catalog, or sales letter that goes in the USPS mailstream to a list of customers you have in your database or from a list developed by data experts. Measuring the return on investment (ROI) for direct mail helps you to evaluate the success of the marketing campaign. Measuring ROI helps marketing managers and business owners create repeated successful campaigns in future dire ..read more

DIRECT MARKETING CAMPAIGNS How to track your direct mail campaign MEASURING THE IMPACT DIRECT MAIL MARKETING The importance of measurement has grown as channels have diversified and proliferated. With the challenge of cross-channel and cross-device measurement present in the everyday roles of most marketers, the importance of having frameworks and metrics in place – or following some sort of best practice – has increased. Measurement of direct mail has a tendency to be pushed behind digital channels, often perceived as easier to track, but the case studies we analyse for this report demons ..read more

DATA-DRIVEN MARKETING Direct Mail still delivers the best return on investment! ANA RESPONSE RATE REPORT 2021 FORMAT - NEW DATA Direct Mail coupled with other marketing platforms tops the list with 112% ROI The Association of National Advertisers (ANA) has released its long awaited 2021 Response Rate Report (membership required) that once again reinforces direct mail ROI as the highest of all channels they studied. Leveraging a multi-format offering across multiple production platforms, direct mail ROI topped the list at 112% ―a stronger return than from any other channel! That may explain ..read more

What is a penetration report and why they are so important to developing successful direct marketing campaigns. Hear from Spectrum's VP Corey Shaw The Importance Penetration Reports What is a Penetration Report? And why are they so critical to developing direct marketing campaigns? When we hear from clients that they want to send saturation mail, we always explain how Spectrum’s targeted saturation mail is a smarter direction to take. When we discuss penetration reports, particularly with new clients, many don’t understand them or know their true value. So, what is a penetration report? An ..read more

Spring Marketing Strategies that Work Believe it or not, Spring is right around the corner! And with it comes a host of exciting Spring marketing strategies that your business can capitalize on. Here's some fun ideas and tips we've compiled to help you plan. It’s almost Spring and with it comes a renewed sense of elation, hope, more sunshine and longer days, seasonal allergies, renewed life and suddenly, the world seems like a better place. So, let’s take this sunshined bliss and positive energy to the next level with our marketing strategies! The Spring season can make a considerable mark ..read more

Print Advertising Drives Local Shopping Print advertising of various types drives business to local stores and services. By the end of this article, you will know how print better serves your local community. It’s no wonder that 80 percent of shoppers expect one-click purchases and same-day delivery when shopping online. It’s also part of the reason why local brick-and-mortar businesses are struggling. Despite over half of shops closing (in some countries) and an overall decrease in small business purchases in 2020, there’s still overwhelming consumer support in local communities. Just over ..read more