Better Data Services Get Results Catalog marketing programs are a valuable method to engage your audience and keep them interested in all you have to offer. We've got years of experience helping our retail accounts navigate the flow in catalog marketing. We focus on your data, the management of that data, and how to turn interested parties into sales using data-driven marketing decisions to build your audience. We help our clients with everything from data hygiene and acquisition to creating a custom database with live reports to inform your marketing decisions and help you to grow sales. With ..read more

Can We Help You Achieve More in 2022?   You didn't take us up on lunch in Q1. How about brunch in Q2? It may be tough to get motivated to dive in and thoroughly analyze where – and how – to make improvements to your 2022 marketing strategy. There’s nothing like data analysis and proven information to help you make improvement plans or try something new! We’re booking our client strategy sessions now. As our client, we're offering you: Brunch for you and a friend A professional review of the services you use now and our professional recommendations to help you get more value A discussion ..read more

We’d like to buy you lunch. Bring yourself – and a friend, if you like. We’ll buy your lunch and bring our observations of your 2021 projects, and our insights for areas where we can help improve your business or offer ideas for you to integrate into your 2022 marketing strategy.  What’s In It For You? Lunch of your choosing! A review of your business and where we think you have opportunities to grow. A discussion regarding how we partner with leading industry experts; carefully vetting marketing platforms and dynamic technologies to better support your digital marketing and mailing eff ..read more

We are all well aware that prices are skyrocketing, forcing businesses everywhere to pass the price increase along to their customers -- a necessity of doing business that none of us relish doing! Given that we have had to implement price increases to our clients, because of the rising cost of, well -- everything -- we thought it might be time to pass along a few good reminders of how to get the most for your money every time you mail.  Here are a few of our suggestions. If you have thoughts, please send them along and we'll be sure to share them. After all, we are all in this together.&n ..read more

Google Is Placing Ads in the Discovery Tab of Gmail Accounts Do You Know How to Take Advantage of This Great Tool? This post may sound like we’ve lost it – but hang in there. This is really happening and it’s something you can use now to reach your audience when they visit the YouTube homepage, google search results, and in the inboxes of folks you don’t have permission to email – yet.  Now, with digital + post, you can use the power of discovery to serve ads across Google feed environments. Based on your target’s interests, online activity, device information, and history, you can now ta ..read more

  Use Your Gated Content to Capture Home Mailing Addresses -- Even When They Skip the Form Gated content is an excellent method to capture first-party data -- if you set your strategy, create engaging content, manage the gate properly, and use direct mail retargeting. Manage the Gate with New Techniques Most of us already know the "build a landing page, ask for an email,  then send an email with content" formula. Now, of all those who download your content, how many gave you their "junk email" address? Your nurture campaign teeming with great offers is going to......their junk mail ..read more

We think this is the best series of 2022. Yep, we're calling it right out of the gate, because it's absolutely critical for marketers to prepare for the cookie-less future with best practice recommendations for First-Party Data Strategies. Over the next few weeks, we'll help you put together your first-party data collection plan. And, if you want our super cool, First-party Data Strategic Plan download, opt-in now. If you want to let others in on this great freebie, just forward this email. The link will work for anyone. Get in now! We're releasing that in our Midwest Direct 2022 First-Party D ..read more

What is a Pre-Roll Ad & Why Should You Use Them?  Pre-roll ads are shown to viewers right before a YouTube video begins. They are meant to show your audience a quick view of your brand or product and encourage them to click through to your site to find out more. Should I Run a Pre-Roll Ad? Pre-roll advertising is extremely practical. Running an ad before the user’s desired content means the audience is likely still engaged, interested, and willing to sit through a brief ad to get to the content they want to see. Since they’re waiting for something specific, there’s a higher chance the ..read more

What is a Pre-Roll Ad & Why Should You Use Them? YouTube ads provide excellent access to local marketing efforts. Marketers are anxious to  From the title above and this opening sentence, I’ve convinced you to continue reading this article. And that only took a few seconds. That’s the basic premise of pre-roll ads — to immediately show viewers why they should keep watching your video ad, and then click through to find out more. A pre-roll ad is the ad that plays before the video. On some platforms (like Twitter, for example), pre-roll advertisements are skippable, which is why they mu ..read more

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